Brickli is a Netherlands-based LEGO content creator whose YouTube channel built a substantial following around a signature format: taking recognizable pop-culture properties — Star Wars, Five…
Total Followers +0.4%
422K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
342K followers · 81% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1K–$2.9K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +992 +0.3% | +0 +0.0% | +0 +0.0% | +992 |
| Last 30 days | +2K +0.6% | -250 -0.6% | +0 +0.0% | +2K |
| Last 90 days | +11K +3.2% | -886 -2.2% | +0 +0.0% | +10K |
| Last 365 days | +11K +3.2% | -886 -2.2% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Odoo Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| War Thunder Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | Jan 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
Brickli is a Netherlands-based LEGO content creator whose YouTube channel built a substantial following around a signature format: taking recognizable pop-culture properties — Star Wars, Five Nights at Freddy's, Squid Game, SpongeBob SquarePants — and recreating them in LEGO at impressive scale and detail. The channel's branding leans heavily into Star Wars Clone Wars imagery, with the Instagram bio framing the community as a growing "Clone army" under the banner of #teambrickli, giving the audience a participatory identity rather than passive viewership. Post titles follow the declarative "I Built X in LEGO" pattern that has proven effective across the hobby-build space on YouTube, and hashtag usage suggests Brickli has also incorporated 3D printing tools — specifically Bambu Lab hardware — into the build workflow, adding a fabrication dimension beyond pure brick assembly.
The audience skews heavily male and concentrates in the 18–34 bracket, a demographic profile consistent with LEGO-as-hobby and Star Wars fandom communities. Engagement runs well above category median, indicating a core fanbase that is genuinely invested rather than casually subscribed. The sponsor roster — which has included War Thunder, Surfshark, Incogni, and Odoo — reflects a YouTube-native, tech-adjacent deal profile typical of mid-tier creators managed through agencies; War Thunder in particular aligns naturally with the channel's military sci-fi aesthetic. Upload cadence across platforms appears to have slowed considerably, which may signal a content pivot, production scaling, or renegotiation of creative direction. If activity resumes at prior pace, Brickli is well-positioned within the competitive but loyal LEGO-entertainment niche, where dedicated build channels with strong community identities tend to retain audience and attract hobby-adjacent brand partnerships.
Brickli reaches an audience concentrated in NLD primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Odoo and War Thunder. Engagement on YouTube runs around 4.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Brickli's tier (Mid, 422K combined followers, NLD). Pulled from CreatorDB's category benchmarks.
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Brickli's LEGO Clone Army is their flagship community project, described in their own words as an attempt to build the largest LEGO community Clone Army in history. It's a Star Wars-themed collaborative effort that invites the #teambrickli fanbase to grow the army brick by brick alongside the creator. The project sits at the core of Brickli's identity, blending LEGO Star Wars collecting with active community participation.
'I Built EVERY Squid Game in LEGO' is one of Brickli's YouTube videos, recreating the iconic Netflix series challenges in miniature brick form. It follows Brickli's signature format of taking a massively popular pop-culture franchise and faithfully reconstructing it out of LEGO, often with a focus on detail and scale. Videos like this are a big reason the channel consistently pulls engagement well above the category average.
Yes — Brickli produced a video titled 'I Built Five Night's at Freddy's Games in LEGO,' bringing the horror-game franchise into brick form. FNAF content resonates strongly with the gaming-adjacent audience Brickli attracts, and it shows the channel's range beyond Star Wars or classic licensed sets. Mixing well-known gaming IP with LEGO craft is a recurring formula across the channel.
Brickli regularly tags their content with #bambulaba1, #bambustudio, and #makerworld — all tied to Bambu Lab's 3D printing ecosystem and their model-sharing platform MakerWorld. This strongly suggests Brickli incorporates 3D-printed custom elements or display bases alongside official LEGO bricks. It's a technique common among advanced LEGO creators who need parts or structures that official sets don't provide.
Brickli is particularly recognised for Star Wars-themed LEGO content, including 'I Built the LIFE of a STORM TROOPER in LEGO' and a large-scale LEGO Star Wars battle video. Their ongoing Clone Army community project is also deeply rooted in Star Wars lore, and hashtags like #legostarwars and #legostarwarscollector appear consistently across their posts. Star Wars is clearly the creative and community anchor of the channel.
'I Built the KRUSTY KRAB in LEGO' is one of Brickli's YouTube videos, recreating the iconic SpongeBob SquarePants restaurant in brick form. It's a strong example of their broader approach — picking immediately recognisable pop-culture locations and rebuilding them in LEGO with attention to detail. The channel has applied this formula to everything from cartoons to horror games and anime.
War Thunder sponsored content on Brickli's YouTube channel in July 2025. The free-to-play military game is a recurring sponsor for creators who draw a young, predominantly male audience interested in gaming and building, which lines up well with Brickli's demographic. Other brands that have partnered with the channel include Surfshark, Incogni, BetterHelp, and Odoo.
#teambrickli is the community hashtag Brickli uses to unite their audience and involve fans in builds, especially the ongoing LEGO Clone Army project. It appears across posts as a way to tag fan submissions and coordinate community contributions. Building a named team around a shared LEGO mission is central to how Brickli's content identity works.
As of mid-2026, Brickli's most recent YouTube upload dates from roughly late 2025, leaving a gap of several months with no new content on their main platform. No widely-reported statement from the creator explains the pause. Despite the hiatus, channel engagement remains well above the category median, which suggests a loyal core fanbase is still active and waiting.
Yes, Brickli is based in the Netherlands, placing them in the heart of a strong European LEGO creator community. Their content is produced in English, which has helped the channel build a global audience well beyond their home country. For brand enquiries, Brickli operates through the management contact listed in their YouTube bio.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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