Brian scotto

Yes, Brian Scotto is one of the original co-founders of Hoonigan, the car culture brand and media company he helped build alongside Ken Block. He self-identifies as an OG Hoonigan and has remained at the center of the brand's creative direction since its earliest days. The partnership between Scotto and Block was foundational to making Hoonigan one of the most recognizable names in automotive content.

Brian Scotto was the director behind many of the iconic Ken Block Gymkhana films — the precision tire-shredding videos that racked up hundreds of millions of views and helped define the modern era of automotive YouTube. His directorial work on Gymkhana is the cornerstone of his reputation as a filmmaker in the car world. The series is widely credited with turning a motorsport discipline into a global pop-culture moment.

The Gymkhana franchise has continued following Ken Block's death in January 2023, with Brian Scotto and the Hoonigan team keeping it alive. The #gymkhana2025 project featured in Scotto's recent posts confirms the series is still in active production with new talent behind the wheel. Hoonigan has been open about carrying the franchise forward while honoring Block's legacy.

321ACTIONACTION is the creative production company Brian Scotto co-founded, which handles high-end automotive film and branded content work. It represents his identity as a working film director operating beyond just his Hoonigan role. Both ventures overlap heavily in the car culture and motorsport space.

Brian Scotto holds the role he playfully describes as Chief Creative Dude at Hoonigan, reflecting his position overseeing the brand's creative output. As a co-founder, he's been the visual and editorial backbone of the company from the beginning, steering major productions like the Gymkhana series. It's a working director's job as much as an executive one.

Brian Scotto has featured a Ferrari 360 prominently in his content, including a video dedicated to comparing the car's exhaust note straight-piped versus stock. He's known in car culture not just as a filmmaker but as a genuine enthusiast with a collector's ear for a great engine sound. The 360 content fits his broader passion for cars that deliver a sensory experience, not just speed.

Aussieshred is a Hoonigan-connected content project that brings the brand's signature tire-destroying motorsport style to Australia, based on Scotto's posts and hashtag usage. It follows Hoonigan's longstanding tradition of taking their high-production car content to visually striking international locations. Brian Scotto's direct involvement places it within the brand's premium creative output rather than standard social filler.

Brian Scotto has featured Subaru Motorsports USA in his recent content, giving the brand a direct shoutout in connection with a production project. This fits naturally within Hoonigan's deep-rooted history with Subaru, which dates back to Ken Block's early rally racing years. Collaborative branded projects like this remain a consistent part of Scotto's creative work.

Mini documentaries are a core part of Brian Scotto's output — his recent posts specifically reference dropping short documentary films on YouTube alongside his social content. His background as a professional film director means his car content carries a cinematic quality that goes well beyond the standard automotive clip. That blend of filmmaker craft and genuine car obsession is what separates his work from typical influencer posting.

Brian Scotto is most active on Instagram and YouTube, where his Hoonigan work and car culture content reaches an audience concentrated primarily in the United States. He has a TikTok presence but has been largely inactive there, favoring the longer-form and visually richer formats that suit a film director's sensibility. Instagram is currently his highest-engagement platform by a significant margin.