United States
Bretman Rock Sacayanan is a Filipino-American beauty and lifestyle creator who grew up in Hawaii after emigrating from the Philippines, and whose rapid rise on Vine and Instagram in the mid-2010s established him as one of the more distinct voices in the beauty space.
Total Followers -0.1%
47.1M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
19.3M followers · 41% of audience
Engagement
11.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $191K–$420K / IG post
TIME recognized him in the fashion, beauty & self-expression category, citing his viral animal content and pivot to a more down-to-earth Hawaii farm lifestyle alongside his beauty work.
His farmland video took TikTok's top video honor, underscoring his successful content pivot from pure beauty tutorials to lifestyle and nature-driven storytelling.
The creator addressed the breakup publicly via Instagram Stories, calling it a mutual decision after about a year of dating.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -11441 -0.1% | -11441 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -41950 -0.2% | -41950 |
| Last 90 days | +0 +0.0% | -20102 -0.2% | -394713 -2.1% | -414815 |
| Last 365 days | +0 +0.0% | -20102 -0.2% | -394713 -2.1% | -414815 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| disneystudios Sponsorship | Sponsored content | Jul 2026 | — | |
| Laneige Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
Bretman Rock Sacayanan is a Filipino-American beauty and lifestyle creator who grew up in Hawaii after emigrating from the Philippines, and whose rapid rise on Vine and Instagram in the mid-2010s established him as one of the more distinct voices in the beauty space. His signature is the collision of technically proficient makeup tutorials with an irreverent, comedic personality — a blend that translated well across platforms and helped him accumulate tens of millions of followers across TikTok, Instagram, and YouTube. He has appeared on the cover of Playboy as the first openly gay man to do so, had a reality series on MTV, and has consistently expanded his personal brand beyond tutorials into lifestyle vlogging, music references, and now audio content through his podcast and radio show, Da Baddest Radio.
His audience skews heavily female and concentrates in the 18-to-34 age range, making him a natural fit for beauty, haircare, and fashion brands targeting younger consumers. Sponsor partnerships with Sephora, Naturium, and Korean haircare label Dr. Groot reflect a positioning in the premium-accessible beauty tier, while a Disney Studios content deal — anchored by an on-camera interview with Dwayne Johnson for Moana 2 — signals his crossover appeal into entertainment and pop-culture verticals. His engagement rate sits well above category norms, suggesting the audience remains genuinely responsive rather than passively accumulated. As he extends into audio and entertainment hosting, Bretman Rock is gradually broadening his brand identity from beauty creator toward a multi-format personality with durable mainstream visibility.
Bretmanrock reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include disneystudios and Laneige. Engagement on TikTok runs around 11.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Bretmanrock offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bretmanrock's tier (Mega, 47.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Bretman Rock, who goes by Da Rock, landed an interview with Dwayne "The Rock" Johnson as part of a Disney partnership tied to Moana. He posted about it calling Dwayne "uncle," leaning into their shared nickname and Polynesian connection with a caption reading "The Rock x Da Rock." It was a Disney-sponsored moment that brought both Rocks together, with Bretman also meeting Maui on the same occasion.
Da Baddest Radio is a show Bretman Rock hosts, which he promotes across all his social platforms — it's listed in his TikTok, Instagram, and YouTube bios. It extends his "Da Baddest" brand identity beyond beauty tutorials and vlogs into a longer-form audio or talk format. Booking inquiries for his broader work are routed through his team under the DabaddestTeam handle.
He's been pretty public about it — one of his captions reads "Imma just keep posting my hair till a hair brand gives me a commercial." He's been consistently flooding his feed with hair content as what feels like a very deliberate, very Bretman way of pitching himself to the industry. He already has a Korean haircare partnership with Dr. Groot, but his posts suggest he's aiming for a bigger, flagship hair deal.
Dr. Groot is a Korean haircare brand that Bretman Rock works with as a sponsored partner, tagging them regularly alongside #koreanhaircare content. The collaboration fits his ongoing campaign to build credibility as a hair creator, not just a makeup personality. It's one of several beauty-adjacent brand deals he holds alongside skincare and cosmetics sponsorships.
Yes — Bretman Rock was born in the Philippines and raised in Hawaii, making him Filipino-American. He is one of the most globally recognized Filipino creators in the beauty and lifestyle space. His heritage and Hawaiian upbringing are woven into his content identity, from his humor to the brands he chooses to align with.
His full name is Bretman Rock Sacayanan — "Bretman Rock" is actually part of his real given name, not a stage alias. He was born in the Philippines and the name became iconic enough on its own that he simply goes by Bretman Rock across all platforms and professionally.
His YouTube activity has slowed significantly compared to his TikTok and Instagram, with his last upload coming roughly six months before mid-2026. He has over 8 million subscribers on the platform, suggesting a loyal base still waiting for content. His energy and frequent uploads have clearly shifted toward TikTok and Instagram Reels as his primary homes.
Bretman Rock has active partnerships with Laneige and Naturium, both of which appear in his sponsored content. Laneige is known for hydration-focused skincare and Naturium for its ingredient-led formulations, both fitting his beauty-forward audience. He also has Sephora appearing in his hashtag activity, pointing to a broader retail relationship as well.
Moira Cosmetics is a Filipino-American makeup brand, and Bretman Rock features their products — including the Supernova Liner — in his content. The partnership is a natural fit given Bretman's Filipino roots and Moira's positioning within that cultural community. It shows up consistently in his tagged posts alongside his other beauty brand collaborations.
Yes — Bretman Rock starred in his own MTV reality series called Following: Bretman Rock, which documented his life in Hawaii and introduced him to audiences well beyond social media. The show ran across multiple seasons and made him one of the rare social-first creators to headline their own named TV series. It cemented his status as a full entertainment personality rather than just a platform creator.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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