Brent Rivera

Levels is Brent Rivera's own snack and chip brand, promoted under the handle @eatlevels and called out directly in his TikTok bio. It represents one of his most visible owned businesses, sitting alongside Amp World as a brand he actively builds rather than just sponsors.

Amp World, listed as @ampwrld in both his TikTok and Instagram bios, is a creator collective and shared brand venture that Brent Rivera is a founding member of. The group pools several popular social media personalities for collaborative content and joint business projects.

Yes — Lexi Rivera (@lexibrookerivera) is Brent's sister and a major creator in her own right, and the two regularly appear together in sibling-challenge content. That format — where the siblings test, prank, or compete with each other — is one of Brent's most consistent and recognizable video styles.

Earth to Echo, the 2014 sci-fi adventure film, is the acting credit Brent Rivera is most associated with, referenced repeatedly in his hashtags. The role helped establish his public profile early on, before he became a full-time multi-platform creator.

Brent Rivera built his original fanbase on Vine, which he still lists alongside Instagram and Twitter in his YouTube channel bio as a legacy touchpoint. When Vine shut down in 2017, he transitioned to YouTube and eventually TikTok, carrying a loyal audience across each platform shift.

Brent has used the hashtag #caniacambassador — Raising Cane's official label for its brand partners and superfans — across his content, signaling an active sponsored relationship with the chain. "Caniacs" is the community name Raising Cane's uses for its most passionate loyalists and paid collaborators.

Brent has leaned heavily into a "team single" persona, using #teamsingle as a recurring hashtag and content theme. Whether or not it mirrors his real-life status at any given moment, it's become a core part of his relatable, audience-focused brand identity.

Brent has tagged #vegaspartner in his content, indicating a paid partnership with a Las Vegas brand or tourism initiative. It's consistent with the lifestyle and event-based sponsorships that regularly appear alongside his challenge and variety content.

Brent Rivera grew up in Huntington Beach, California, and remains US-based — which aligns with his audience, roughly two-thirds of whom are in the United States. Southern California lifestyle and culture run through his challenge, comedy, and travel content.

Brent Rivera was born on January 9, 1998, making him 28 years old as of mid-2026. He first went viral as a teenager on Vine, meaning he's spent essentially his entire public life growing up across multiple platform generations in front of an audience.