United States
Brent Rivera is a California-based actor and short-form video creator who built one of the largest U.S. comedy followings on social media, with a combined…
Total Followers -0.3%
116.4M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
50.5M followers · 43% of audience
Engagement
9.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $236K–$519K / IG post
Rivera launched LEVELS™ in partnership with Redbud Brands, debuting flavors like sweet cinnamon churro, bold nacho cheese, and fiery chili lime made with 100% avocado oil. The brand reportedly gained over 21K followers overnight after its initial reveal.
The digital content studio co-founded by Rivera and Max Levine — whose roster includes Lexi Rivera, Ben Azelart, Pierson, Andrew Davila and Jeremy Hutchins — opened up its scouting process publicly for the first time, looking for relatable comedy and lifestyle creators.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -11804 -0.1% | -11804 |
| Last 30 days | +0 +0.0% | +178K +0.4% | -578420 -2.5% | -400760 |
| Last 90 days | +0 +0.0% | +711K +1.7% | -653969 -2.8% | +57K |
| Last 365 days | +0 +0.0% | +711K +1.7% | -653969 -2.8% | +57K |
Daily follower snapshots from CreatorDB's longitudinal index.
Brent Rivera is a California-based actor and short-form video creator who built one of the largest U.S. comedy followings on social media, with a combined audience above 115 million across TikTok, YouTube, and Instagram. He first broke through on Vine in the mid-2010s with quick visual gags and family-friendly skits, then carried that sensibility into YouTube weekly uploads and, later, the TikTok-native vertical format where his channel now sits above 50 million followers. His content is overwhelmingly light comedy — challenges, prank setups, group bits with a recurring cast of fellow creators, and reaction clips — packaged for a Gen Z audience that skews female (around 56%) and is concentrated in the 18-to-24 bracket. He is also a co-founder of the talent collective Amp Studios, which has shaped much of his collaborative output.
Brent Rivera operates squarely in the mainstream Gen-Z entertainment lane — short-form comedy, challenge skits, and variety content that consistently outperforms category engagement benchmarks by a wide margin. The content is brand-safe, broadly relatable, and translates well to lifestyle, snack, gaming, beauty, telco, and entertainment-studio campaigns aimed at teens and young adults. Audience skews young, female-leaning, and heavily US-anchored with meaningful UK, Canadian, and Australian spillover, making him a fit for North American product launches with English-speaking secondary markets. Posting cadence is steady across TikTok, YouTube, and Instagram. Track record is anchored by his own ventures — Levels chip brand and Amp World — plus prior integrations with titles like Genshin Impact, signaling comfort with gaming, CPG snack, and studio film tie-ins.
Benchmark estimates for a creator at Brent Rivera's tier (Mega, 116.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Levels is the snack brand Brent Rivera launched and promotes heavily across his socials, tagged as @eatlevels in his TikTok and Instagram bios. He's used recent videos like "Exposing Levels!!" to push the launch to his TikTok and YouTube audience.
Yes — Brent built his original following on Vine in the mid-2010s with short comedy skits before moving full-time to YouTube, TikTok, and Instagram. His own YouTube bio still references his old Vine handle @brentrivera.
Amp is the creator collective and talent company Brent co-founded, featured in both his TikTok and Instagram bios as @ampwrld. It groups together a cast of younger creators who frequently appear in his skits and collab videos.
Yes, Lexi Rivera is Brent's younger sister and one of his most frequent on-camera collaborators. The Rivera siblings — including brothers Blake and Brice — appear regularly in each other's TikTok and YouTube content.
Brent and fellow Amp creator Pierson have been one of the most-shipped pairings in his content for years, with constant flirty skits and prank videos fueling the speculation. They've publicly kept the relationship ambiguous rather than confirming a romance.
Brent is from Huntington Beach, California, and most of his content is shot in Southern California. About two-thirds of his audience is based in the United States, with the UK and Canada as the next biggest markets.
Brent was born in January 1998, which puts him in his late twenties as of 2026. Despite his age, his audience still skews heavily toward Gen Z, with over half of his followers aged 18–24.
Yes — Brent lists himself as Actor on Instagram and has appeared in projects like the Hulu series "Light as a Feather" and the film "Alexander IRL," alongside his social-first comedy work. He still describes his core output as weekly YouTube videos in his channel bio.
Brent's TikTok is built around short-form comedy skits, prank setups, and group bits with his Amp castmates and his sister Lexi. The style leans into relationship gags, "team single" jokes, and reaction-friendly punchlines, which is why his TikTok engagement runs well above the category average.
Brent's combined following is in the nine-figure Mega tier, spanning TikTok, YouTube, and Instagram. TikTok is his largest platform, followed by his long-running YouTube channel and then Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@brentrivera · TikTok
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.