@brendanautomation

Yes, Inflate AI is an AI Automation Agency that Brendan Jowett founded in 2023. The agency specialises in building AI Voice Agents for businesses, and his YouTube channel grew directly from that work — teaching the same skills he uses with clients to a broader audience of entrepreneurs and business owners.

Yes, Brendan Jowett partnered with Anthropic as a YouTube sponsor in mid-2026, which stands out because Anthropic makes Claude — the same AI model he regularly teaches on the channel. The deal is a close fit given how much of his content is dedicated to Claude Code tutorials and building Claude-powered agents.

That is explicitly his pitch — Brendan frames all his Claude Code content in plain English aimed at everyday people and business owners, not software developers. He positions his channel as one of the more accessible entry points into Claude Code precisely because he strips out the technical jargon.

Brendan has published step-by-step tutorials walking viewers through building video games using Claude Opus 5.5, arguing the model is capable enough to handle that kind of creative coding project. He also ran a head-to-head comparison of Opus 5.5 against GPT-6 Astra for game-building and concluded the gap was "not close" — favouring Opus.

ElevenLabs is both a channel sponsor and a direct fit for Brendan's core niche of AI Voice Agents. Realistic AI voice generation is a foundational component of the business automations he builds through Inflate AI, so covering ElevenLabs tools doubles as practical instruction for his audience.

Brendan published a video titled a "Brutally Honest Review" of ChatGPT Dots shortly after it launched, which fits his pattern of rapidly reviewing major AI releases with a practical rather than hype-driven lens. His audience is largely entrepreneurs evaluating tools for real business use, so direct assessments rather than promotional takes are a consistent part of his style.

Brendan has covered both models in direct comparison videos — including testing them on tasks like building websites and video games — and his published take is that Opus 5.5 holds a clear edge for coding and game-building tasks. He also posted a dedicated tutorial on GPT-6 Astra for website building, describing its capabilities as genuinely impressive while still running the side-by-side tests.

Brendan's channel is aimed squarely at "everyday people, business owners, and entrepreneurs," which signals that Inflate AI is positioned to serve businesses of varying sizes rather than enterprise-only clients. The educational content he publishes also functions as a public showcase of what the agency can build, lowering the barrier for smaller operators to engage.

Yes, Brendan Jowett is based in Australia, though his audience is heavily international — with the United States and India making up the two largest viewer bases. His content covers globally available AI platforms and tools with no geographic limitation.

The channel draws a predominantly male audience and skews toward working-age adults in the 25–44 range, with a significant segment of older viewers as well — a profile that lines up with Brendan's stated target of business owners and entrepreneurs. His framing of AI tools as practical business assets rather than hobbyist curiosities is likely what attracts that demographic.