Germany
Braun is a Frankfurt-founded German consumer goods brand with a decades-long reputation for precision-engineered grooming and personal care products.
Total Followers +1.0%
192K
Across YouTube, Instagram
Primary Platform
YouTube
65K followers · 34% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.5K–$6.4K / IG post
Braun unveiled its NEVO line — its most premium electric shaver to date — featuring proprietary AeroTouch™ foil technology designed for ultra-low skin friction. Two models launched on Amazon starting at $599.99.
Braun activated its Formula 1 partnership with a consumer promotion, offering customers a chance to win a live Audi Revolut F1 Team experience with a qualifying purchase from the official Braun store.
Braun joined Gillette and Venus as part of a multi-year P&G partnership with the newly formed Audi Revolut F1 Team, uniting two iconic German brands around precision engineering and craftsmanship.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +229 +0.2% | +0 +0.0% | +229 |
| Last 30 days | +200 +0.3% | +2K +1.4% | +0 +0.0% | +2K |
| Last 90 days | +606 +0.9% | +0 +0.0% | +0 +0.0% | +606 |
| Last 365 days | +606 +0.9% | +0 +0.0% | +0 +0.0% | +606 |
Daily follower snapshots from CreatorDB's longitudinal index.
Braun is a Frankfurt-founded German consumer goods brand with a decades-long reputation for precision-engineered grooming and personal care products. Its official social channels function as a direct-to-consumer content hub, showcasing product launches, how-to tutorials, and campaign storytelling across electric shavers, beard trimmers, epilators, and IPL hair removal devices. The brand's design philosophy — rooted in the functionalist principles associated with its mid-century design heritage — carries through its content tone: clean, instructional, and product-led. The channel's audience skews heavily toward the DACH region, reflecting both the brand's German identity and its strongest retail markets, with a predominantly young adult male core that maps closely to the men's grooming category.
Braun reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in beauty and related categories, Braun offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Braun's tier (Mid, 192K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Braun teamed up with the Audi Revolut F1 Team as part of their "Legendary look" grooming campaign, linking the precision of their German-engineered shavers to the high-performance world of Formula 1. The collaboration is promoted under the tagline "Para un look Legendario" and appears across Braun's YouTube and Instagram channels as branded content.
The Braun Silk-épil 9 Flex is an epilator marketed as delivering up to one month of smooth skin after a single session. It sits at the top of Braun's Silk-épil range, which positions epilation as a longer-lasting alternative to shaving for women's hair removal.
Braun Smart IPL is an at-home Intense Pulsed Light device designed for long-term hair reduction rather than temporary removal — it targets the hair follicle itself using pulses of light energy. Braun also offers the smaller IPL Mini version, and both sit at the center of their #salontosofa campaign, which positions them as a home alternative to professional salon treatments.
The #salontosofa hashtag is a Braun campaign concept built around the idea that their IPL devices let people achieve salon-quality hair removal results from their own home. It appears regularly on Braun's Instagram alongside the Smart IPL and IPL Mini products, emphasizing convenience over repeated salon visits.
The Braun Nevo is one of Braun's precision electric grooming devices, referenced in their social content under the hashtag #braunnevo. It fits within Braun's broader lineup of German-engineered shavers and trimmers aimed at men who want a close, controlled shave.
Yes — while Braun's social audience skews heavily male, the brand's product range clearly serves both. Men's products include electric shavers and beard trimmers, while the Silk-épil epilator line and Smart IPL hair removal devices are marketed specifically to women, with tutorials for both categories appearing on Braun's YouTube and Instagram channels.
Yes, Braun's official YouTube channel is explicitly set up as a product education resource, covering shaving tips, step-by-step device tutorials, and new product launches. Braun describes the channel themselves as a destination for learning how to use their shavers, beard trimmers, epilators, and IPL devices correctly.
Yes, Braun is a German brand — their own YouTube channel describes their products as "German-engineered" and built for precision, comfort, and lasting performance. Their primary digital audience is concentrated in Germany, with the Austrian and Swiss markets also featuring prominently, reflecting the brand's deep roots in the German-speaking world.
Braun's grooming and personal care product line is owned by Procter & Gamble, which acquired the brand in 2005. Despite the ownership change, Braun continues to operate under its own identity, with its German engineering heritage and design legacy remaining central to all branding and product development.
Braun's design philosophy — expressed on their Instagram as "Good Design can make lives better" — reflects a commitment to functional, minimal aesthetics rooted in the work of legendary designer Dieter Rams, whose decades at Braun became a global benchmark for industrial design. The brand continues to emphasize simplicity and intuitive usability as core values across every product category, from electric shavers to IPL devices.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@braun · YouTube
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