Brazil
Brasil is a creator with a presence on Instagram (25,460,538 followers), YouTube (2,190,000 followers), TikTok (690,500 followers), based in Brazil.
Total Followers +16.9%
28.3M
Across Instagram, YouTube, TikTok
Primary Platform
25.5M followers · 90% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $255K–$560K / IG post
Coming from behind, the Seleção defeated Japan in Houston to move into the knockout rounds, where they face Norway or Côte d'Ivoire on July 5 in New Jersey.
The Seleção went unbeaten in the group stage — drawing 1-1 with Morocco, then winning 3-0 against both Haiti and Scotland — to finish first in Group C.
Carlo Ancelotti announced Brazil's squad at the Museum of Tomorrow in Rio de Janeiro, ending months of speculation by including a returning Neymar alongside Vinícius Jr. and Raphinha.
After Dorival was dismissed following a 4-1 loss to Argentina, the CBF confirmed Ancelotti — the most decorated coach in Champions League history — as the new manager, with his contract running through the 2030 World Cup.
A 1-0 victory over Paraguay on June 10, 2025 confirmed Brazil's place at the World Cup in North America.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +751K +2.9% | +20K +0.9% | +0 +0.0% | +771K |
| Last 30 days | +4.7M +18.6% | +51K +2.3% | +0 +0.0% | +4.8M |
| Last 90 days | +7M +27.4% | +254K +11.6% | +0 +0.0% | +7.2M |
| Last 365 days | +7M +27.4% | +254K +11.6% | +0 +0.0% | +7.2M |
Daily follower snapshots from CreatorDB's longitudinal index.
Brasil is a creator with a presence on Instagram (25,460,538 followers), YouTube (2,190,000 followers), TikTok (690,500 followers), based in Brazil. Their content sits in the football & sport space. Their Instagram bio reads: "A Seleção mais vencedora do planeta. Somos a CBF. Somos o Brasil! 💛🇧🇷💚 The most victorious national team on the planet. We are the CBF. We are Brasil!". The full audience and engagement breakdown is below.
Brasil reaches an audience concentrated in Brazil primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Engagement on Instagram runs around 1.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Brasil's tier (Mega, 28.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Bate no Peito" is Portuguese for "beats in the chest," expressing heartfelt pride and passion. It is the official campaign slogan and hashtag of the Brazilian national team's social media presence, especially on TikTok, capturing the emotional bond fans feel with A Seleção.
"A Amarelinha" means "the little yellow one" in Portuguese, a nickname derived from Brazil's iconic yellow jersey. The shirt became a symbol of Brazilian football identity after the team adopted it in 1954, and the affectionate diminutive form has been used by fans and commentators ever since.
"O Canarinho" means "the little canary" in Portuguese, inspired by the yellow-and-green color scheme of Brazil's kit, which resembles the plumage of the canary bird. It is one of the oldest nicknames for the national team and is used interchangeably with "A Amarelinha" and "A Seleção."
Brazil has won the FIFA World Cup five times — in 1958, 1962, 1970, 1994, and 2002 — making them the most successful nation in tournament history. The official account regularly references this record with the word Pentacampeã, Portuguese for five-time champions.
Pelé, widely regarded as the greatest footballer ever, passed away in December 2022 shortly after the Qatar World Cup concluded. Mario Zagallo, the legendary coach and player who helped Brazil win four of their five titles, passed away in January 2024, making 2026 the first World Cup without either iconic figure.
Brazil's opening match at the 2026 World Cup was against Morocco, a fixture the official @brasil account promoted with live match updates and behind-the-scenes content. The team's social channels covered the full build-up, in-game goal announcements, and post-match reaction across Instagram and TikTok.
"A Seleção" simply means "The Selection" or "The Squad" in Portuguese, referring to the players chosen to represent Brazil. It is the most universal nickname for the national team and is understood globally — saying "A Seleção" without any other context is universally understood to mean Brazil.
The CBF stands for Confederação Brasileira de Futebol, the governing body of football in Brazil. It oversees all Brazilian national teams — men's, women's, youth, and futsal — and officially operates the @brasil accounts across Instagram, YouTube, and TikTok.
Yes — @brasil on Instagram is the official account of the Brazilian national football team, managed by the CBF. It has grown to well over 20 million followers on Instagram and is one of the largest official national team accounts on the platform worldwide.
The account's audience data shows its largest followings come from the United States and India, two countries where football has seen rapid growth and where Brazilian stars carry massive global fan bases. The account's bilingual content in Portuguese and English, combined with World Cup-driven viral moments, amplifies its reach well beyond Brazil.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@brasil · Instagram
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