United States
Brandonherrera is a creator with a presence on YouTube (4,250,000 followers), Instagram (568,278 followers), based in United States.
Total Followers +0.3%
4.8M
Across YouTube, Instagram
Primary Platform
YouTube
4.3M followers · 88% of audience
Engagement
7.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8.5K–$20K / IG post
FEC filings show Herrera raised $435,657 in Q2 2026, significantly outpacing Democratic nominee Katy Stout's $248,929 in the same period.
As the Republican nominee for Texas' 23rd Congressional District, Herrera told Spectrum News he sees no need to move to the center, saying voters "just want somebody who can get the results."
Trump endorsed Herrera on Truth Social days after Herrera finished first in the March 3 Republican primary and incumbent Rep. Tony Gonzales withdrew amid a scandal over an affair with a staffer who later died by suicide.
Coverage from the Washington Post, Slate, and others highlighted controversial past videos as Herrera became the de facto Republican nominee. House Speaker Mike Johnson and other GOP leaders had called on Gonzales to exit.
After narrowly losing to Gonzales by fewer than 400 votes in the 2024 primary runoff, Herrera formally launched a rematch campaign for the 2026 cycle.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10K +0.2% | +5K +0.9% | +0 +0.0% | +15K |
| Last 90 days | +30K +0.7% | +6K +1.1% | +0 +0.0% | +36K |
| Last 365 days | +30K +0.7% | +6K +1.1% | +0 +0.0% | +36K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| TacPack Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Sonoran Desert Institute Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| PDS Debt Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Aura Sponsorship | Sponsored content | YouTube | May 2026 | — |
| DeleteMe Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| The AK Guy Inc. Firearms / Retail | Founder / owned brand | YouTube | Long-term | — |
Brandonherrera is a creator with a presence on YouTube (4,250,000 followers), Instagram (568,278 followers), based in United States. Their content sits in the guns & firearms space. Their YouTube bio reads: "My name is Brandon Herrera. I'm an online content creator as well as the founder of The AK Guy Inc. I also am the one developing the .50 caliber rifle known as the AK-50. I'm a passionate AK Guy, and hope you enjoy the content I post up he". The full audience and engagement breakdown is below.
Brandonherrera reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Firearms / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include TacPack and Sonoran Desert Institute. Engagement on YouTube runs around 7.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Brandonherrera's tier (Macro, 4.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The AK-50 is a .50 BMG caliber rifle that Brandon Herrera has been designing and developing on an AK-style platform, making it one of the most talked-about original engineering projects in firearms content. It is directly tied to his company, The AK Guy Inc, and he has documented the entire development process on his YouTube channel. The project is central to his identity as a creator and gunsmith.
Yes, Brandon Herrera is the Republican GOP nominee for Texas's 23rd Congressional District, running from his base in San Antonio, Texas. He has built his political platform around Second Amendment advocacy and firearms rights, drawing directly from his background as a gun content creator and founder of The AK Guy Inc.
Brandon Herrera earned the nickname through years of YouTube content laser-focused on AK-pattern rifles, establishing himself as a go-to authority on that specific platform. The identity became so central to his brand that he named his company The AK Guy Inc and uses the handle @TheAKGuy across social media.
The AK Guy Inc is the firearms company Brandon Herrera founded, which serves as the commercial backbone behind both his content brand and the ongoing development of the AK-50 rifle. It operates as a real business in the firearms industry, not just a content label, separating Brandon from purely media-focused creators in his niche.
The Worst Internet Gun Fails is a recurring YouTube series where Brandon reacts to and commentates on gun-related accidents and blunders found across the internet, subtitled as the Darwin Awards. It blends humor with genuine firearms safety context and has become one of his most recognizable and long-running content formats on the channel.
Brandon Herrera featured Tony Moon, known online as the Roof Korean, in a video where they shot the Daewoo K2 together. The Roof Korean nickname references Korean-American shop owners who defended their businesses with firearms during the 1992 Los Angeles riots, and Tony Moon has become a well-known figure associated with that history and with lawful armed self-defense.
Yes, the ATF is a recurring subject in Brandon Herrera's content, consistent with his strong pro-Second Amendment identity. His top hashtags include #atf and #2a, and his videos regularly cover firearms regulations, legal cases involving gun owners, and federal enforcement actions, making him one of the more politically engaged creators in the firearms space.
The Unsubscribe Podcast is a show hosted by Brandon Herrera, listed as one of his primary roles in his Instagram bio alongside his congressional run and The AK Guy Inc. It extends his commentary on firearms, Second Amendment politics, and gun culture into a longer-form audio and video format beyond his standard YouTube uploads.
Brandon Herrera is based in San Antonio, Texas, which places him within Texas's 23rd Congressional District where he is currently the GOP nominee. His content and public identity are deeply tied to Texas gun culture and conservative politics.
Brandon Herrera has grown his YouTube channel to well over 4 million subscribers, placing him firmly in the Macro creator tier. What stands out beyond raw size is his engagement rate, which runs well above the firearms content category average, reflecting a particularly loyal and active community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@brandonherrera · YouTube
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