United States
Bradley Martyn is a Los Angeles-based fitness entrepreneur and content creator who built his initial following through bodybuilding and gym-culture content on YouTube and Instagram.
Total Followers -0.2%
8.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 13% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $48K–$112K / IG post
Paul teased supposed CCTV footage from their secret June 2024 bare-knuckle bout at Zoo Culture gym, but the full release turned out to be a staged marketing stunt promoting a new Prime Protein shake, with the pair announcing a joint business partnership.
Before the stunt was revealed, Martyn fired back at Paul's claims with a blunt public challenge to 'post it then,' with many observers speculating the entire saga was engineered for viral attention.
On a Kick livestream, Paul told Adin Ross he'd accept just $100,000 to fight Martyn again on 'Brand Risk Promotions,' following their secret bare-knuckle MMA showdown at Zoo Culture the previous summer.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -13239 -0.3% | +0 +0.0% | -13239 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| RAW Gear Fitness Apparel | Founder / owned brand | Long-term | — | |
| Zoo Culture Gym / Fitness | Founder / owned brand | YouTube | Long-term | — |
| Drink Amigos Toxicos Beverages | Co-founder | Long-term | — |
Bradley Martyn is a Los Angeles-based fitness entrepreneur and content creator who built his initial following through bodybuilding and gym-culture content on YouTube and Instagram. He channeled that platform presence into a broader business empire centered on Zoo Culture, a gym brand with locations in Los Angeles and Miami, and RAWGEAR, a fitness apparel line that remains the commercial core of his brand. His physical presence and direct, unfiltered on-camera personality drove early audience growth and established him as a recognizable figure at the intersection of physique sports and social media entertainment.
In recent years, Martyn's content has evolved noticeably toward celebrity commentary, social media boxing through Social Gloves events, and collaborations with creator collectives like NELK and Sway House personalities — a pivot reflected in his top hashtags and post topics. The RAW Talk podcast and the Amigos Toxicos beverage venture signal a continued push toward multi-platform entrepreneurship beyond fitness. His audience skews 18–34 and splits nearly evenly between male and female viewers, a demographic spread that indicates genuine crossover appeal outside the traditionally male-dominated fitness niche. With above-median engagement on TikTok and a premium rate card, he is well-positioned for lifestyle, apparel, and entertainment brand partnerships.
Bradleymartyn reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fitness Apparel, Gym / Fitness, Beverages, a clear signal of fit for brands in those categories. Demonstrated partners include RAW Gear and Zoo Culture. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Fitness Apparel and related categories, Bradleymartyn offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bradleymartyn's tier (Mega, 8.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Bradley Martyn is the founder and owner of Zoo Culture, a gym brand he built into one of the most recognized names in the fitness creator world. He has since expanded beyond Los Angeles, with Zoo Culture Miami listed among his active ventures. The gym has become a destination for serious lifters and a frequent filming location for fitness content.
RAWGEAR is Bradley Martyn's own training gear and apparel line built around gym and athletic use. It is one of his central business ventures, promoted consistently across his social platforms — including a dedicated discount code on TikTok. The brand operates under its own social presence and is one of the primary ways he monetizes his fitness audience beyond ad revenue.
RAW Talk is Bradley Martyn's podcast covering fitness, lifestyle, and creator culture topics. It sits alongside his YouTube channel and social accounts as part of a broader media operation he runs under his own name. The show reflects his evolution from purely a gym personality into a commentator on the wider world of health, culture, and social media.
Bradley Martyn has been closely associated with Social Gloves, the influencer boxing promotion that featured creators like Bryce Hall and Austin McBroom. His content tied to those events ranks among his most-engaged posts, with Social Gloves hashtags appearing consistently in his top-performing content. He positioned himself as an insider figure in the creator boxing scene well before it became mainstream.
Drink Amigos Toxicos is a beverage brand that Bradley Martyn lists among his owned businesses on Instagram, operating under the handle @drinkamigostoxicos. It sits alongside Zoo Culture, RAWGEAR, and RAW Talk as part of his growing portfolio of creator-owned ventures. Based on the branding, it targets a lifestyle and social audience that extends beyond his core gym demographic.
Yes, Bradley Martyn has signaled a partnership with Prime through the #primepartners hashtag featured in his content. Prime Hydration is the sports drink brand co-founded by Logan Paul and KSI, and it has built a wide network of major creator partnerships. His connection also aligns with documented ties to the NELK Boys, who are among the most prominent figures in the Prime ecosystem.
Bradley Martyn's physique has been one of the most debated topics in online fitness communities for years, with many questioning whether his size is achievable without performance-enhancing drugs. He has been asked about the subject across podcasts and interviews and has generally been guarded rather than making a clear, definitive public statement either way. The debate remains active in fitness circles and is among the most commonly searched topics about him.
Bradley Martyn has leaned into creator commentary content, including videos analyzing influencer groups like the Sway House and which members have declined in public relevance. His post titled "Which Sway Boy Fell Off The Hardest" is a direct example of this format, which sits alongside his fitness and lifestyle content. It reflects his broader role as a cultural commentator on the influencer space, not just a gym personality.
As of 2026, Bradley Martyn is most consistently active on TikTok, which has seen the most recent uploads compared to his Instagram and YouTube channels. He maintains a presence across all three platforms and has built a combined audience well above eight million followers. His TikTok engagement runs notably above category averages, making it his strongest-performing platform by that measure.
Bradley Martyn owns at least four named businesses: Zoo Culture (his gym brand with LA and Miami locations), RAWGEAR (training apparel), RAW Talk Podcast, and Drink Amigos Toxicos (a beverage brand). His social profiles function as much as brand storefronts as they do personal creator channels. Together they make him one of the more diversified entrepreneur-creators operating in the fitness and lifestyle space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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