United States
Brad Mondo is a New York-based professional hairstylist turned YouTube personality who built a multi-million subscriber following by fusing genuine technical expertise with high-energy entertainment.
Total Followers +0.1%
21.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8.9M followers · 41% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $26K–$61K / IG post
Brad Mondo's brand XMONDO added Ulta Beauty as a retail partner, making hair care, styling, and color products available on Ulta.com — a significant retail footprint expansion beyond its existing Sally Beauty exclusivity.
The brand continued its brick-and-mortar push by launching at the iconic Greenwich Village destination C.O. Bigelow, broadening its in-store retail presence in New York City.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.1% | -1533 -0.1% | +0 +0.0% | +8K |
| Last 30 days | +18K +0.2% | -6570 -0.3% | +0 +0.0% | +11K |
| Last 90 days | +60K +0.7% | -19052 -0.9% | +0 +0.0% | +41K |
| Last 365 days | +60K +0.7% | -19052 -0.9% | +0 +0.0% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| LaifenTech Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| FreeCash Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Grow Therapy Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| Sally Beauty Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Beauty Bay Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
Brad Mondo is a New York-based professional hairstylist turned YouTube personality who built a multi-million subscriber following by fusing genuine technical expertise with high-energy entertainment. His channel runs on two complementary tracks: instructional hair content — tutorials on bleaching, dyeing, wave styling, and cutting techniques — and reaction videos in which he critiques DIY hair disasters sourced from TikTok and social media. The reaction format became his signature breakout vehicle, giving casual viewers a reason to watch even when they have no intention of picking up a bleach brush themselves. Beyond the channel, he extended his brand into product with the launch of XMONDO Hair, his own hair care line, which shifted him from pure content creator into founder territory and meaningfully deepened his authority in the space.
Brad-Mondo reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Hair Care, Hair Tools, a clear signal of fit for brands in those categories. Demonstrated partners include FreeCash and Grow Therapy. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Hair Care and related categories, Brad-Mondo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Brad-Mondo's tier (Mega, 21.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Brad Mondo is a professionally trained, licensed hairstylist — not just a content creator. His technical background is what gives his hair-fail reactions real authority, since he is diagnosing genuine mistakes from an expert standpoint rather than simply reacting for entertainment.
Yes, Brad Mondo launched XMONDO Hair, his own hair care brand. The line is focused on color-treated and damaged hair, which maps directly to the bleaching disasters and dye fails he covers constantly on YouTube.
Yes, Brad Mondo is openly gay and has been public about it throughout his career. His authenticity and personality are widely credited as a core reason his audience skews so loyal and highly engaged compared to the beauty-YouTube category average.
The reaction format lets Brad Mondo deliver real professional hair education wrapped in entertainment — he breaks down exactly why a bleach or dye job went wrong while the drama of the fail keeps viewers hooked. It has become his signature content style, blending licensed expertise with high-energy commentary that straight tutorials rarely achieve.
Brad Mondo opens virtually every video with his signature line, "Hi beautiful," which has become one of the most recognizable sign-ons in beauty YouTube. It sets a warm, inclusive tone that resonates strongly with his predominantly young female audience and reinforces the encouraging community feel of his channel.
Brad Mondo has featured and promoted the Laifen Swift hair dryer, embedding it in tutorials and branded hashtags across his content. Laifen makes high-speed hair dryers, and Brad Mondo's endorsement carries credibility because he approaches product recommendations from a working hairstylist's perspective.
Sally Beauty is a named sponsor on Brad Mondo's YouTube channel. The partnership is a natural fit given Sally Beauty's position in the professional and at-home hair care market, which overlaps closely with the audience Brad Mondo has built around hair dyeing and styling content.
A wolf cut is a shaggy, heavily layered hairstyle that blends mullet and shag elements, and it became one of the most viral haircut requests in recent years. Brad Mondo covers it repeatedly because it is both a trending style and one that DIY-ers frequently attempt and botch, which feeds his reaction format and tutorial content at the same time.
Grow Therapy is a named sponsor on Brad Mondo's YouTube channel. Grow Therapy connects people with licensed therapists, and its presence in his content shows that Brad Mondo's brand extends into broader wellness conversations beyond hair care alone.
Brad Mondo is based in New York. His New York roots have come through in his content over the years and suit the fashion-forward, beauty-industry-connected brand he has built around his channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bradmondo · YouTube
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