Born Pretty Store is an established nail art and beauty supply brand operating a content-driven social media presence that functions much like a dedicated creator account.
Total Followers +0.3%
163K
Across Instagram
Primary Platform
YouTube
163K followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.3K–$8.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 163,261 | +441 | 2.0% | 5.4 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +82 +0.1% | +0 +0.0% | +0 +0.0% | +82 |
| Last 30 days | +441 +0.3% | +0 +0.0% | +0 +0.0% | +441 |
| Last 90 days | +800 +0.5% | +0 +0.0% | +0 +0.0% | +800 |
| Last 365 days | +800 +0.5% | +0 +0.0% | +0 +0.0% | +800 |
Daily follower snapshots from CreatorDB's longitudinal index.
Born Pretty Store is an established nail art and beauty supply brand operating a content-driven social media presence that functions much like a dedicated creator account. Originally built as a China-based wholesale and direct-to-consumer platform, the brand specializes in gel polishes, nail tools, stamping plates, and a broad range of nail art accessories aimed at both professionals and at-home enthusiasts. Its Instagram account — registered through Poland and posting with consistent frequency — leans into tutorial-style content, seasonal trend inspiration, and product showcases anchored by branded hashtags including the house campaign tag #allshineonme. The result is a feed that reads less like a corporate catalog and more like a nail art community hub.
The audience skews heavily female and clusters in the 18–34 age range, with US viewers accounting for roughly half of its following — a demographic that indexes strongly for DIY beauty and self-care spending. Engagement runs above category median for a mid-tier Instagram account, suggesting the content attracts active nail art enthusiasts rather than passive browsers. As both product vendor and content publisher, Born Pretty Store occupies a dual role that is relatively uncommon in the beauty space, and that positioning makes it a natural fit for co-branded campaigns with independent nail artists. Continued expansion in the DIY nail and at-home manicure segment — a category with durable consumer interest — gives the account a stable growth runway.
Bornprettystore reaches an audience concentrated in POL primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For POL-focused brands in beauty and related categories, Bornprettystore offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bornprettystore's tier (Mid, 163K combined followers, POL). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Born Pretty Store is a genuine nail art and beauty supply retailer with an active international customer base and over 160,000 followers on Instagram who regularly engage with its product content. The brand is widely reviewed by DIY nail enthusiasts and professional nail technicians across social media, and its products appear constantly in tutorial and nail inspiration posts. Checking recent community reviews for your specific country is worthwhile, since shipping experience can vary by region.
Born Pretty Store's Instagram account is registered in Poland, reflecting a European operational footprint for the brand. Despite that, more than half of its social media audience is based in the United States, with additional followings in the UK, India, Brazil, and Canada, pointing to a genuinely global shipping reach.
Yes — wholesale is positioned as a core part of the business, with Born Pretty Store's own Instagram bio describing it as a one-stop nail art supplies wholesale destination. The wholesale catalog covers gel polish, nail tools, and a wide range of nail art accessories, making it a go-to for salons and independent nail technicians buying in bulk.
Cat eye nails use a magnet held near wet gel polish to pull metallic particles into a shifting, light-refracting streak that resembles a cat's iris — the effect changes depending on the viewing angle. Born Pretty Store is an active seller in this category and regularly uses the hashtag #cateyenails to promote its gel polish collections and step-by-step application content on Instagram.
#allshineonme is one of Born Pretty Store's branded campaign hashtags, used to group content featuring their shimmer, chrome, and foil-effect nail products. It also functions as a community tag that customers and collaborating creators use when sharing finished looks built with Born Pretty Store products, effectively turning it into a user-generated content hub.
Yes — Born Pretty Store regularly publishes DIY nail content on Instagram under hashtags like #nailtutorial and #diynails, walking followers through designs step by step using the brand's own products. The tutorials are aimed at both beginners trying nail art for the first time and experienced hobbyists looking for seasonal or trending nail looks.
Born Pretty Store has historically partnered with nail art content creators through a discount code and affiliate system, which is a well-documented practice in the nail art supply community and helps the brand reach DIY audiences organically. If you follow a nail creator on Instagram or YouTube who features Born Pretty Store products, there is a good chance they carry a shareable discount code for their audience.
The catalog covers the full range of nail art needs — gel polishes, nail tools, stamping plates, nail art accessories, and finishing products — positioning the brand as a single destination rather than a specialty shop. Born Pretty Store's content on Instagram reflects this breadth, mixing gel color launches, nail art tool demos, and seasonal trend looks.
Born Pretty Store sits in the Mid-tier range on Instagram with over 160,000 followers, and its engagement rate runs above the category median for retail and shopping accounts. That above-average engagement suggests the audience actively saves and comments on nail content rather than just passively scrolling past it.
Born Pretty Store's Instagram audience is around 80% female and heavily concentrated in the 18–34 age bracket, which maps closely to the core DIY nail art demographic. More than half the audience is based in the United States, with meaningful followings also in the UK, India, Brazil, and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@bornprettystore · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.