Taiwan
Bonnieblockchain (邦妮區塊鏈) is a Taiwan-based Mandarin-language creator who has built a mid-tier YouTube following by making cryptocurrency, blockchain, and financial markets accessible to Chinese-speaking audiences.
Total Followers +0.8%
502K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
444K followers · 89% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.1K–$2.7K / IG post
Bonnie Chang was featured as a named speaker at Bitcoin Asia 2025 (Aug 28–29, Hong Kong Convention & Exhibition Centre), one of Asia's premier Bitcoin conferences, recognised as the founder of the largest Chinese-language Bitcoin YouTube channel.
An English-language podcast under the Bonnie Blockchain brand debuted in 2025, featuring global crypto and finance leaders. By mid-2026 it had published 75 episodes, signalling a deliberate push toward international audiences.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +888 +0.2% | +314 +0.6% | +0 +0.0% | +1K |
| Last 30 days | +3K +0.7% | +845 +1.6% | +0 +0.0% | +4K |
| Last 90 days | +19K +4.2% | +5K +9.9% | +0 +0.0% | +24K |
| Last 365 days | +19K +4.2% | +5K +9.9% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Mitrade Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Nexo Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Ledger Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Binance.US Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Pionex Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
Bonnieblockchain (邦妮區塊鏈) is a Taiwan-based Mandarin-language creator who has built a mid-tier YouTube following by making cryptocurrency, blockchain, and financial markets accessible to Chinese-speaking audiences. Her channel tagline frames content around four pillars: digestible finance breakdowns, social mobility, blockchain onboarding for newcomers, and interviews with global industry figures. Recent videos covering Arthur Hayes's market calls, TSMC's stock performance, and conversations with figures like Grant Cardone reflect a hybrid format that bridges crypto-native analysis with broader macroeconomic and Taiwan-market commentary. She publishes at a consistent cadence across YouTube and Instagram and sustains engagement noticeably above the category median.
Her audience skews heavily male and concentrates in the 25–44 age bracket across Taiwan, Malaysia, Hong Kong, and the United States — a distribution that maps cleanly onto the Chinese-speaking global diaspora with active interest in crypto and equities. Sponsors including Ledger, Binance.US, Nexo, and Pionex confirm her positioning within the crypto-infrastructure and trading-platform category, while Mitrade signals additional crossover into CFD and broader equities products. With Mandarin-language crypto education still underserved relative to English-language alternatives, Bonnieblockchain is well-placed to deepen her role as a primary reference point for Chinese-speaking retail investors navigating digital assets.
Bonnieblockchain reaches an audience concentrated in Taiwan primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a crypto creator they map naturally to brands targeting that space. Demonstrated partners include Mitrade and Nexo. Engagement on YouTube runs around 2.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Bonnieblockchain's tier (Mid, 502K combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.
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邦妮區塊鏈 translates directly to 'Bonnie Blockchain' in English — it's the Mandarin-Chinese brand name she uses consistently across YouTube, Instagram, and TikTok. The name captures her core identity as a Chinese-language educator who makes blockchain and cryptocurrency topics approachable for Mandarin-speaking audiences around the world.
Yes, Bonnieblockchain has featured Arthur Hayes — the co-founder of the BitMEX crypto exchange and a widely followed macro commentator — in a dedicated interview on her channel. The conversation centered on his outlook on markets and assets, fitting squarely into her self-described '世界大神訪談' (world-class figure interviews) content format.
The vast majority of Bonnieblockchain's videos are in Mandarin Chinese — her Instagram bio even describes her as 'the Bonnie who speaks Chinese on the blockchain.' For high-profile international guests like Arthur Hayes and Grant Cardone, she has produced or co-presented content in English, making her channel bilingual in practice for her interview series.
XRP and Ripple (瑞波) are among the most frequently tagged topics across Bonnieblockchain's content, appearing as top hashtags alongside Bitcoin and Ethereum. She covers price movements, regulatory developments, and the broader implications of XRP news for the crypto market, consistently from a Chinese-language perspective.
Bonnieblockchain's confirmed YouTube sponsors include Binance.US, Pionex, Nexo, Ledger, and Mitrade, spanning exchanges, a crypto lending and earning platform, a hardware wallet brand, and a CFD trading platform. The depth of these partnerships reflects an audience that is actively trading and investing rather than passively following crypto news.
Yes, Ledger — the leading hardware crypto wallet manufacturer — is an official YouTube sponsor of Bonnieblockchain. Given that her audience skews heavily toward active crypto participants, a self-custody hardware wallet partnership is a natural fit for her channel's educational mission around secure asset management.
Yes — beyond pure crypto content, Bonnieblockchain regularly covers TSMC and Taiwan's broader stock market, including episodes dedicated to record-breaking drops in the Taiwan index and foreign investor behavior around TSMC shares. This financial commentary layer sets her apart from channels that focus exclusively on digital assets.
Yes, Grant Cardone, the American billionaire investor and real estate entrepreneur, has appeared on Bonnieblockchain's channel in a segment framed around his 'Billionaire Blueprint' philosophy — specifically the idea that one million dollars is no longer enough to be considered wealthy. The interview is part of her ongoing series featuring globally recognized names in business and investing.
Bonnieblockchain is based in Taiwan, and Taiwan makes up the largest share of her viewership by far. Her content reflects this — she covers Taiwan-specific financial events like TSMC stock swings and local market sentiment shifts alongside global crypto and Web3 topics, creating a channel that speaks directly to Chinese-speaking investors in Taiwan and the broader diaspora.
金融懶人包 roughly translates to 'lazy person's guide to finance' — a popular Chinese-internet format that distills complex topics into concise, beginner-friendly takeaways. Bonnieblockchain lists it first in her YouTube bio as a core content pillar, using it to make Bitcoin, blockchain mechanics, and investment concepts accessible to viewers who feel overwhelmed by financial jargon or technical crypto documentation.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bonnieblockchain · YouTube
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