Australia
Bonniebaskerville is a Gold Coast-based fashion and beauty creator whose presence spans Instagram and TikTok, with an engagement rate that sits well above category norms — a signal of a tightly connected community rather than passive follower accumulation.
Total Followers +2.3%
310K
Across Instagram, TikTok
Primary Platform
YouTube
74K followers · 24% of audience
Engagement
10.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.5K–$3.7K / IG post
The Gold Coast creator partnered with Peta + Jain on a collaborative launch, announced via the brand's official TikTok account ahead of the August 1, 2025 drop.
The Gold Coast fashion and lifestyle creator joined the One Daydream talent roster, with the agency also highlighting her ongoing content partnership with Jaz Hand Made as part of her brand portfolio.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +304 +0.4% | +3K +1.4% | +0 +0.0% | +4K |
| Last 30 days | +905 +1.2% | +6K +2.7% | +0 +0.0% | +7K |
| Last 90 days | +3K +4.7% | +11K +4.6% | +0 +0.0% | +14K |
| Last 365 days | +3K +4.7% | +11K +4.6% | +0 +0.0% | +14K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Redken Hair care | Brand ambassador | Long-term | — | |
| Shark Beauty Hair tools / Beauty | Sponsored content | Long-term | — |
Bonniebaskerville is a Gold Coast-based fashion and beauty creator whose presence spans Instagram and TikTok, with an engagement rate that sits well above category norms — a signal of a tightly connected community rather than passive follower accumulation. Her content leans into the personal and candid end of the fashion-model archetype: low-filter captions, self-aware humour, and direct-to-camera beauty commentary ('what do we think about the eyes') give her feed a distinctly approachable tone. The affirming sign-off in her TikTok bio sets a warm register that carries through her content, which positions her less as an aspirational fashion figure and more as a relatable peer who happens to model.
Brand partnerships with Redken and Shark Glam anchor her squarely in the professional haircare and styling-tools segment, suggesting sponsors see her as a credible voice for premium beauty products rather than just lifestyle adjacency. Her audience skews slightly male — atypical for a beauty-adjacent creator — which, combined with a meaningful share of viewers aged 45 and above, points to reach beyond the standard Gen Z fashion bubble. With strong and growing TikTok momentum alongside a stable Instagram base, she is well positioned to deepen her niche in Australian beauty while expanding into the US and UK markets already represented in her viewership, making her an efficient mid-tier buy for beauty, haircare, and fashion-adjacent brands targeting English-speaking audiences across multiple regions.
Bonniebaskerville reaches an audience concentrated in Australia primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Hair care, Hair tools / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Redken and Shark Beauty. Engagement on YouTube runs around 10.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Hair care and related categories, Bonniebaskerville offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bonniebaskerville's tier (Mid, 310K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bonniebaskerville is based on the Gold Coast in Queensland, Australia. The Gold Coast is known for its beach lifestyle, warm climate, and a growing community of models and content creators, all of which align naturally with her fashion-forward aesthetic.
Bonniebaskerville has used the #sharkglam hashtag in her content, signalling a partnership or affiliation with the Shark Beauty brand. Shark is widely recognised for its hair styling tools and regularly collaborates with fashion and beauty creators to showcase their products to engaged audiences.
Bonniebaskerville has tagged herself as a #redkenpartner in her content, confirming a sponsored relationship with Redken, the professional hair care brand. Redken actively partners with models and beauty influencers to bridge the gap between salon-professional products and everyday consumers.
Bonniebaskerville opens her TikTok bio with the phrase "you're beautiful 🌷†," which has become a recognisable signature of her online persona. It sets a warm, uplifting tone that distinguishes her page from purely editorial fashion accounts and appears to resonate strongly with her community.
Yes — Bonniebaskerville has shared content featuring her dad, including a clip captioned "dad making fun of me 😅," weaving candid family moments into an otherwise beauty- and fashion-focused feed. These personal, off-guard posts are a key part of what gives her content a relatable, approachable feel.
Bonniebaskerville identifies as a fashion model but has built a substantial content creator career alongside it, with an active presence across TikTok and Instagram. The two roles overlap heavily — she uses her platforms to share modelling work, beauty close-ups, and candid personal moments, blurring the traditional line between model and influencer.
Bonniebaskerville's TikTok mixes fashion and modelling content with casual, real-life moments — including beauty-focused clips like eye makeup looks and light family interactions. Her tone is personal and conversational, which likely contributes to her engagement rate running far above the typical benchmark for fashion creators.
Bonniebaskerville's audience skews slightly more male than female, which is uncommon for a creator primarily in the fashion and beauty space. Her Gold Coast lifestyle aesthetic and candid, natural posting style appear to broaden her appeal well beyond a core fashion-enthusiast demographic.
Bonniebaskerville has tagged #calvinharris in her content, suggesting she has posted around an event, set, or appearance connected to the internationally known DJ and producer. Calvin Harris frequently performs at major Australian festivals and events, and Gold Coast-based creators often document the local live music and nightlife scene.
Bonniebaskerville has built a combined audience of over 300,000 across Instagram and TikTok, placing her in the mid-tier creator range. TikTok is her largest platform by follower count, while her Instagram engagement rate runs well above the category median — a strong signal of a genuinely active, loyal audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bonniebaskerville · YouTube
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