Paula Bolzan is an Argentine creator whose self-described tagline — "pinto y digo cosas" (I paint and say things) — neatly captures her content formula: hands-on DIY and craft projects delivered with a conversational, self-deprecating personality.
Total Followers +1.0%
13.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
9.2M followers · 70% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $11K–$25K / IG post
She partnered with Woopy Librería to illustrate the artwork on their monthly subscriber box, featuring her character Nina. The announcement TikTok surpassed 1.2M views.
The creator analytics platform highlighted her partnerships with POP MART, Cuadernos Ledesma, and YouTube LATAM as key pillars behind her top-tier ranking in the arts vertical.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20K +0.2% | +704 +0.1% | +0 +0.0% | +21K |
| Last 30 days | +121K +1.3% | +6K +0.9% | +0 +0.0% | +128K |
| Last 90 days | +619K +6.7% | +28K +4.0% | +0 +0.0% | +647K |
| Last 365 days | +619K +6.7% | +28K +4.0% | +0 +0.0% | +647K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NordVPN Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Saily Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Temu Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Honkai: Star Rail Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| S.C. CyberGhost S.A. Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
Paula Bolzan is an Argentine creator whose self-described tagline — "pinto y digo cosas" (I paint and say things) — neatly captures her content formula: hands-on DIY and craft projects delivered with a conversational, self-deprecating personality. She built a multi-million subscriber YouTube channel and a substantial TikTok following around projects like completing FIFA World Cup sticker albums with diamonds and gemstones, hair-dyeing sessions, and trend-led challenges, frequently adapting viral TikTok formats into longer-form YouTube content. Her cross-platform consistency — active across YouTube, TikTok, and Instagram — and engagement rates well above category norms suggest genuine audience connection rather than platform-dependent reach.
Her audience skews young adult and notably male, atypical for a creator whose content touches crafts and personal-care territory, indicating that her personality and entertainment value drive viewership as much as the DIY subject matter. Argentina and Mexico together account for the large majority of her Spanish-speaking viewership. Her sponsor portfolio — NordVPN, CyberGhost, Honkai: Star Rail, Temu — reflects positioning as a broad entertainment creator rather than a specialist craft channel, making her accessible to tech, gaming, and consumer goods advertisers seeking Spanish-language scale. With professional management in place and durable engagement across platforms, she holds a distinctive and commercially viable position in the Latin American creator economy.
Bolzanpaula reaches an audience concentrated in ARG primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a diy creator they map naturally to brands targeting that space. Demonstrated partners include NordVPN and Saily. Engagement on YouTube runs around 4.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Bolzanpaula's tier (Mega, 13.1M combined followers, ARG). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
'Pinto y digo cosas' is Spanish for 'I paint and say things,' which is Bolzanpaula's own tagline from her Instagram bio. She is an Argentine creator who blends art and craft projects with personal commentary, posting DIY-style videos, pop culture takes, and lifestyle content primarily on YouTube and TikTok.
Yes — Bolzanpaula posted videos showing her filling the entire Qatar 2022 FIFA World Cup sticker album using rhinestones and small stones in place of the official stickers, turning the collectible into a DIY art project. She made two separate videos on the concept, and they became some of her most recognizable pieces of content.
In her hair-dyeing video, where she documented a color refresh after about three months, Bolzanpaula specifically named Garnier shade 6646 as the tone she uses. The video is a good example of how she mixes personal lifestyle moments into her otherwise art-and-craft-focused content.
Her real name is Paula Bolzan — her handle @bolzanpaula simply reverses surname and first name. Her business contact email, contactopaubolzan@gmail.com, confirms the same name combination.
'Solo soy una chica' — Spanish for 'I'm just a girl' — was Bolzanpaula's version of a viral TikTok trend she credited to creator @Lashmy.itz. It's one of several videos where she picks up a format circulating on TikTok and adapts it with her own Argentine voice for her larger YouTube audience.
Yes, Bolzanpaula has worked with NordVPN on sponsored content for her YouTube channel. Around the same period she also partnered with Saily, an eSIM travel app from the Nord Security family, as a separate sponsored integration.
Yes — Bolzanpaula ran a sponsored integration for Honkai: Star Rail on her YouTube channel in late 2025. Her sponsor roster has also included Temu and CyberGhost, showing a mix of gaming, e-commerce, and tech partnerships.
Her Instagram bio lists @nerinarachea as her manager. For direct commercial proposals, her publicly listed business email is contactopaubolzan@gmail.com.
Yes, Bolzanpaula is Argentine — she displays the Argentine flag and maté emoji across all her bios, and the large majority of her audience is based in Argentina. Mexico is her second-biggest viewer base, reflecting broader Spanish-language reach across Latin America.
Bolzanpaula has well over 9 million subscribers on YouTube, which is her largest platform and places her in the Mega creator tier. Across YouTube, TikTok, and Instagram combined, her total following exceeds 13 million.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bolzanpaula · YouTube
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