United States
Bob & Brad is the YouTube channel built by licensed physical therapists Bob Schrupp and Brad Heineck, who together carry more than six decades of clinical…
Total Followers +0.2%
5.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
5.5M followers · 95% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3.3K–$8.3K / IG post
The iMaster Pro features adaptive body scanning, a 4D steel mechanism, and a 166° zero-gravity recline position. Pre-orders opened at bobandbrad.com, marking the brand's biggest product expansion to date.
Schrupp, who had stepped back from on-screen appearances due to the neurological disorder, continued directing and writing content until his death. Mike Kenitz had already transitioned into the permanent on-screen role alongside Brad Heineck.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +67 +0.0% | +0 +0.0% | +67 |
| Last 30 days | +10K +0.2% | +634 +0.4% | +0 +0.0% | +10K |
| Last 90 days | +40K +0.7% | +1K +0.6% | +0 +0.0% | +41K |
| Last 365 days | +40K +0.7% | +1K +0.6% | +0 +0.0% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Flexispot Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Bob & Brad (product line) Health & Wellness / PT Tools | Founder / owned brand | YouTube | Long-term | — |
Bob & Brad is the YouTube channel built by licensed physical therapists Bob Schrupp and Brad Heineck, who together carry more than six decades of clinical experience between them. Operating out of the upper Midwest, the two began producing home-friendly physical therapy content years before telehealth became mainstream, leaning into a deliberately approachable, sometimes self-deprecating on-camera dynamic that set them apart from the sterile tone of most medical education channels. Their self-assigned title — 'the most famous physical therapists on the internet' — functions as a running inside joke that has paradoxically become a genuine brand identifier. More recently, the channel has expanded with the addition of Mike, broadening its production capacity and allowing the channel to maintain a near-daily upload cadence. Bob has also publicly documented his Parkinson's disease diagnosis, which has deepened audience trust and added a layer of personal authenticity to content about mobility and aging well.
The channel's content centers on practical, equipment-light solutions to common musculoskeletal complaints — low back pain, shoulder impingement, knee stiffness, and gait issues — framed as advice people can apply at home without a clinic visit. This utility-first positioning drives an engagement rate that runs well above category norms for channels of their scale, suggesting a loyal subscriber base that returns for specific problem-solving rather than passive entertainment. While the subject matter skews toward older demographics, their measured audience leans younger, indicating that the channel also captures people in their twenties and thirties dealing with desk-job posture problems or early-onset pain — a cross-generational reach that makes them attractive to ergonomics and wellness brands. A partnership with Flexispot, a standing-desk and ergonomic furniture brand, reflects this positioning cleanly: it sits at the intersection of pain prevention, workplace wellness, and home fitness. As the broader physical therapy and preventive health space continues to migrate online, Bob & Brad are well placed as one of the few creator properties in this niche with both clinical credibility and demonstrated mass-audience distribution.
Bob & Brad reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Health & Wellness / PT Tools, a clear signal of fit for brands in those categories. Demonstrated partners include Flexispot and Bob & Brad (product line). Engagement on YouTube runs around 6.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Bob & Brad's tier (Mega, 5.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bob Schrupp, one of the original co-founders of the Bob and Brad channel, passed away in 2023. The channel has continued in his memory, with Brad Heineck carrying on alongside a new co-host named Mike, preserving the mission of making physical therapy advice accessible to everyone at home.
Mike is the newest member of the Bob and Brad team, introduced as a co-host following Bob Schrupp's passing. Alongside Brad Heineck, he continues the channel's focus on pain relief exercises, home rehabilitation, and physical therapy education.
Yes, Bob Schrupp and Brad Heineck are licensed physical therapists, and the channel's combined professional experience spans over 60 years in the field. That clinical background is the foundation of their credibility and the main reason millions of viewers trust their advice on pain and recovery.
Bob and Brad famously call themselves the "Most Famous Physical Therapists on the Internet" — a tongue-in-cheek title they adopted early in the channel's life. It became a recognizable part of their brand identity and is still referenced across their YouTube, Instagram, and TikTok presence.
Bob and Brad have covered the zero drop shoe debate from a physical therapist's perspective, weighing how each shoe type affects foot mechanics, posture, and pain patterns. Their approach helps viewers figure out which option makes sense for their individual body type, activity level, and any existing pain conditions.
Bob and Brad address this symptom regularly, linking it most often to piriformis syndrome or sciatic nerve irritation, where tension in the hip or lower back radiates pain down the leg. Their videos typically walk through specific stretches and exercises designed to release the muscle or nerve causing the referred pain.
Yes, Bob and Brad have dedicated content on improving a shuffling gait, which is common in older adults and can be linked to muscular weakness or neurological changes. Their videos offer practical movement drills and cues aimed at restoring a more normal, safer walking pattern without needing a gym or equipment.
Bob and Brad regularly post short morning routines designed with older adults in mind, focusing on mobility, balance, and pain prevention to start the day well. Their tagline of helping people aged "0 to 101" reflects how deliberately they tailor content to viewers managing age-related stiffness and chronic pain.
Bob and Brad have worked with Flexispot, an ergonomic furniture brand best known for sit-stand desks and adjustable office equipment. The partnership fits squarely with their core message around posture, back pain prevention, and building a healthier workstation setup.
Bob and Brad have grown their YouTube channel to over 5 million subscribers, which puts them in a rare tier for health and physical therapy content. Their engagement rate runs well above the category average, reflecting an unusually active audience relative to a channel of that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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