Last updated just now · Jul 25, 2026, 8:38 AM
Food & Travel 🏳 —

Bo3omar22

Full Creator Stats Live · Updated 2026-07-25

Yousuf — known online as Abu Omar — built his initial following through FIFA gaming content on YouTube before pivoting to the food, travel, and lifestyle mix that now defines his output.

NicheFood & Travel TierMega Engagement7.9%

Total Followers -0.1%

5.1M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

2.8M followers · 56% of audience

Engagement

7.9%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $11K–$25K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-07-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 2,830,000 +0 7.9% 0.2 2 months ago
Instagram 723,611 -6K 4.0% 1.4 today
TikTok 1,500,000 +0 5.5% 0.7 10 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -1664 -0.2% +0 +0.0% -1664
Last 30 days +0 +0.0% -5572 -0.8% +0 +0.0% -5572
Last 90 days +10K +0.4% -16064 -2.2% +0 +0.0% -6159
Last 365 days +10K +0.4% -16064 -2.2% +0 +0.0% -6159

Audience Demographics

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431K1.1M1.8M2.4M3.1M Jul 26Oct 25Jan 24Apr 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube May 2026
Sponsored content YouTube May 2025
Sponsored content YouTube Long-term
Brand ambassador Instagram Long-term
Founder / owned brand Instagram Long-term
Co-founder Instagram Long-term
Co-founder Instagram Long-term
Co-founder Instagram Long-term
Co-founder Instagram Long-term
Background

About Bo3omar22

Yousuf — known online as Abu Omar — built his initial following through FIFA gaming content on YouTube before pivoting to the food, travel, and lifestyle mix that now defines his output. Based in Saudi Arabia, he documents street food discoveries across Riyadh, publishes cooking content under his recurring 'Abu Omar's recipes' format, and weaves in personal vlog segments that carry the conversational tone established during his gaming era. His YouTube channel commands engagement well above category norms for its size, pointing to a loyal core audience that tracked his evolution from dedicated FIFA creator to broader lifestyle voice.

Beyond content creation, Yousuf has assembled a meaningful portfolio of Saudi business ventures — including co-founding multiple brands and holding an ownership stake in Togarashi, a restaurant concept — while also maintaining visible ties to Team Falcons, a prominent Saudi esports organization. Sponsors like Ninja, the kitchen appliance brand, fit his food-forward direction naturally. His audience skews heavily male and young-adult, concentrated in the 18–34 bracket, with Gulf-market and broader Arabic-speaking communities at its core. As Saudi Arabia's creator economy matures and esports investment deepens regionally, his dual position as both a lifestyle content voice and an active entrepreneur gives him unusual durability and commercial leverage.

Brand fit

Why brands partner

Bo3omar22 reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward QSR / Food, Esports, Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Shein and Ninja. Engagement on YouTube runs around 7.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Bo3omar22's tier (Mega, 5.1M combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Bo3omar22's real name?

Bo3omar22's real name is يوسف (Yousuf). He explains in his YouTube bio that people call him أبو عمر (Abu Omar) — his handle 'Bo3omar' is a phonetic Arabic internet-style spelling of أبو عمر, where the '3' represents the Arabic letter ع. The Abu Omar nickname has been his identity since the earliest days of his channel.

Did Bo3omar22 start out as a FIFA content creator?

Yes — in his own YouTube bio, Bo3omar22 describes himself as a former FIFA gamer ('سابقا قيمر فيفاوي'), and says that's how he first became known to his audience. He notes that his gaming roots and the FIFA community still hold a special place for him, even as his content has broadened into food, travel, and lifestyle.

Is Bo3omar22 an owner of Team Falcons esports?

Yes — his Instagram bio explicitly lists him as an owner of @teamfalconsgg, the Saudi-based esports organization Team Falcons. This stakes a direct connection between his gaming background and a serious role in professional esports, and his channel includes content featuring the Falcons team and their activities.

What businesses has Bo3omar22 co-founded in Saudi Arabia?

Bo3omar22's Instagram bio lists him as owner of @togarashi.sa and co-founder of @thelocals.sa, @smfn.sa, @omdah.sa, and @filmiiyah. These ventures appear to span food, media, and entertainment in Saudi Arabia, reflecting his evolution from pure content creation into building businesses around his passions.

Does Bo3omar22 own a food brand called Togarashi?

Togarashi (@togarashi.sa) appears in Bo3omar22's Instagram bio as a venture he owns. Togarashi is a Japanese spice blend closely associated with bold-flavored food concepts, strongly suggesting this is a food or restaurant brand he launched in Saudi Arabia to complement his cooking and food content.

What is 'ركن ابو عمر' (Abu Omar's Corner) on Bo3omar22's channel?

'ركن ابو عمر' — Abu Omar's Corner — is a recurring segment format on Bo3omar22's channel, with numbered episodes visible in his post titles. It serves as a signature series within his broader content, giving long-time followers a consistent returning format alongside his food reviews and travel videos.

Has Bo3omar22 been part of KFC Arabia campaigns?

Yes — Bo3omar22's top hashtags include ##kfcarabia, ##bekfcnotafk, and ##nomorepause, all associated with KFC Arabia branded campaigns. These are recognizable KFC Arabia campaign hashtags and indicate he has taken part in promotional content for the brand.

Has Bo3omar22 switched from gaming to food and travel content?

He has expanded rather than fully switched — his YouTube bio describes a clear personal evolution from FIFA gaming into a love of travel, food, cooking, and gaming together. His recent content includes Saudi street food reviews and recipe videos, while he maintains active ties to gaming through his Team Falcons ownership.

What brands has Bo3omar22 partnered with on YouTube?

Ninja is listed as a YouTube sponsor from May 2025, and Shein appears as a more recent YouTube sponsorship in 2026. This range of brand categories — from lifestyle to fashion — reflects the breadth of his audience and his Mega-tier positioning as a creator.

Is Bo3omar22 from Saudi Arabia?

All strong signals point to Saudi Arabia — he posts in Arabic, his street food content is filmed in Riyadh, he uses Saudi National Day hashtags, and his businesses including Togarashi and The Locals are Saudi-registered ventures. He is among the Saudi creator space's most-followed personalities, with a combined following well into the millions.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 25, 2026, 8:38 AM · Slug: bo3omar22

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