United States
Blake McFarland, who posts under the handle Bmsculptures, built his online presence around an unconventional pivot: after an eight-year career as a professional baseball player in the Toronto Blue…
Total Followers +1.6%
1M
Across YouTube, Instagram
Primary Platform
YouTube
973K followers · 95% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $1.2K–$3.4K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +4K +0.4% | +224 +0.5% | +0 +0.0% | +4K |
| Last 30 days | +15K +1.6% | +705 +1.5% | +0 +0.0% | +16K |
| Last 90 days | +41K +4.2% | +0 +0.0% | +0 +0.0% | +41K |
| Last 365 days | +41K +4.2% | +0 +0.0% | +0 +0.0% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zocdoc Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Chime Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Squarespace Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Narwal Robotics Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
Blake McFarland, who posts under the handle Bmsculptures, built his online presence around an unconventional pivot: after an eight-year career as a professional baseball player in the Toronto Blue Jays organization, he walked away from the sport in 2018 and committed fully to sculpting and fabrication. Based in the United States, McFarland specializes in epoxy resin and mixed materials, crafting custom sculptures that sit at the intersection of fine art and maker craftsmanship. His YouTube channel — the centerpiece of his platform — blends detailed how-to documentation with narrative-driven vlogging, covering projects ranging from walnut-carved gladiator helmets to large-scale mountain tables and first attempts at marble carving. The channel's title structure, often mixing process transparency with personal stakes, gives his content a reality-show tension that keeps viewers returning across long project cycles.
McFarland's audience skews heavily male and concentrates in the 25–44 age range — a demographic that overlaps naturally with both DIY/woodworking communities and sports-adjacent audiences drawn by his athletic background. Engagement sits well above the category median, suggesting a loyal viewership rather than passive discovery traffic. His sponsor mix — Squarespace, Chime, Incogni, Zocdoc, Narwal Robotics — reflects a creator positioned as a reliable, mid-market YouTube host rather than a luxury or niche-tool specialist, meaning brands view his audience as mainstream US consumers with disposable income and DIY interest. As he approaches the one-million-subscriber threshold on YouTube, McFarland is well-placed to attract craft-supply and workshop-tool partnerships that more directly align with his content, potentially deepening his authority in the sculpture and fabrication space.
Bmsculptures reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an art creator they map naturally to brands targeting that space. Demonstrated partners include Zocdoc and Chime. Engagement on YouTube runs around 3.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Bmsculptures's tier (Macro, 1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bmsculptures' real name is Blake McFarland — the "BM" in the channel name comes directly from his initials. He also maintains a personal website at blakemcfarland.com where fans and potential clients can learn more about his work and commissions.
Yes, Blake McFarland played professional baseball in the Toronto Blue Jays organization from 2011 to 2018 before retiring from the sport entirely. He describes himself as a "retired professional baseball player turned full-time artist and maker" in his own channel bio.
After retiring from the Toronto Blue Jays organization in 2018, Blake McFarland pivoted to art and making full time, specializing in epoxy resin and mixed-material sculptures. He built his YouTube channel by documenting the process of creating custom, one-of-a-kind pieces, eventually growing to near one million subscribers.
The mountain table is a standout project Blake documented under the title "Secretly Building a MOUNTAIN TABLE," where he constructed a large sculptural table designed to resemble a mountain landscape. Projects like this — combining furniture-making with sculptural art — are central to the kind of ambitious builds his audience comes to his channel for.
Blake McFarland primarily works with epoxy resin and mixed materials, combining them to produce custom sculptures that are unusual in both concept and scale. He also does serious woodcarving and woodworking — materials like walnut wood and marble appear across his projects — making his work genuinely cross-disciplinary.
Yes, Blake McFarland takes on client commissions for custom sculptures, which he documents openly on his channel. His video titled "My Client Screwed Me" shows that commissioned work isn't always smooth — he's unusually candid about the business side of being a professional maker.
The video documents a frustrating or failed experience Blake had during a custom client commission, giving viewers a rare honest look at the difficulties of running a professional sculpture business. It's the kind of candid, behind-the-scenes content that sets his channel apart from makers who only show polished finished pieces.
His video titled "My FIRST TIME Carving Marble" confirmed that marble carving was new territory for him — notable because he's best known for epoxy resin and wood. Experimenting with an unfamiliar material on camera is a recurring theme on his channel and tends to resonate strongly with his audience.
The gladiator helmet is one of his more striking woodcarving pieces — a detailed, historically inspired helmet carved entirely from walnut wood. It showcases a side of his work that goes beyond epoxy pours into fine hand-carving, and it picked up enough traction that "gladiator" became one of his top hashtags.
Blake McFarland has partnered with brands including Squarespace, Zocdoc, Chime, Incogni, and Narwal Robotics on his YouTube channel. His audience — overwhelmingly male and concentrated in the 25–44 age range — makes him a strong fit for tech, finance, and home-category sponsors.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bmsculptures · YouTube
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