United States
Blogilates is a creator with a presence on YouTube (11,000,000 followers), Instagram (3,172,168 followers), TikTok (3,700,000 followers), based in United…
Total Followers -0.0%
17.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
11M followers · 62% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $38K–$89K / IG post
In a January 1 post, Ho disclosed that 2025 was 'the year I almost died' after inhaling saltwater 70 ft. underwater during scuba certification while simultaneously undergoing a second IVF cycle. She vowed to dramatically prioritize her health over work in 2026.
After the sold-out debut earlier in 2025, Ho launched a follow-up Blogilates for Target collection with returning styles and new colors, this time stocked in Target's dedicated activewear aisle rather than a front-of-store promotional placement.
The $15–$40 collection launched across 1,800 stores nationwide; a single video of Ho at the Target display surpassed 40 million cross-platform views. Popflex.com sales rose 112% year-over-year in the wake of the launch.
Following the Taylor Swift-driven sellout in 2024, Ho's team filed patents on the Pirouette Skort and sent cease-and-desist letters to Gottex after it sold an alleged copy at Nordstrom. Gottex's attorneys responded by threatening legal action if Ho pursued further infringement claims.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1269 -0.0% | +0 +0.0% | -1269 |
| Last 30 days | +0 +0.0% | -6979 -0.2% | +0 +0.0% | -6979 |
| Last 90 days | +0 +0.0% | -55830 -1.8% | +0 +0.0% | -55830 |
| Last 365 days | +0 +0.0% | -55830 -1.8% | +0 +0.0% | -55830 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Target Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| POPFLEX Active Activewear / Fashion | Founder / owned brand | 2014–Long-term | — |
Blogilates is a creator with a presence on YouTube (11,000,000 followers), Instagram (3,172,168 followers), TikTok (3,700,000 followers), based in United States. Their content sits in the fitness & wellness space. Their YouTube bio reads: "Cassey Ho is a Designer and Creator whose mission is to inspire joy and solve problems through innovative product design. With over 20M followers and over 6B views, Cassey has nurtured a community who has watched her build her two brands fr". The full audience and engagement breakdown is below.
Blogilates sits at the intersection of women's fitness and activewear design, making it a natural fit for athleisure labels, workout equipment brands, wellness supplements, and mass-market retailers. Cassey Ho's dual identity as a content creator and founder-designer of POPFLEX and the Blogilates line gives her product integrations an authenticity that pure fitness influencers cannot replicate — audiences have watched her build both brands from the ground up. Content is posted in English on a near-daily cadence across YouTube, Instagram, and TikTok, with the US representing the dominant audience market and secondary reach in the UK, Canada, and Taiwan. Engagement runs well above category median, indicating an active community rather than a passive subscriber base. Target is a confirmed sponsor, validating retail and mass-market positioning as a repeatable deal category.
Benchmark estimates for a creator at Blogilates's tier (Mega, 17.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Cassey Ho is the real person behind the Blogilates brand — a fitness creator, fashion designer, and entrepreneur who built one of the most-watched workout channels on YouTube from the ground up. She is the Founder, CEO, and Head Designer of both POPFLEX Active and the Blogilates product line, which she describes as brands she built from scratch.
Blogilates launched on YouTube in 2009 when Cassey Ho posted a single Pilates workout video. That one upload grew into a worldwide fitness movement with over 6 billion total views, making it one of the longest-running and most-viewed fitness channels on the platform.
Yes, Cassey Ho is the creator of Pop Pilates, a workout style that fuses traditional mat Pilates moves with upbeat pop music. It became the signature format of the Blogilates channel and helped introduce Pilates to millions of people who had never tried the discipline before.
Yes, the Blogilates fitness apparel line is sold exclusively at Target in the United States. Cassey Ho has also partnered with Target on sponsored content, making it the official retail home for the Blogilates brand distinct from her POPFLEX Active line.
POPFLEX Active is Cassey Ho's own activewear and lifestyle brand, where she holds the title of Founder, CEO, Head Designer, and Inventor. The brand is built around solving real fit frustrations — like eliminating gaping buttons on tops — and is known for signature pieces like the swim romper and the Serving Looks dress.
Yes — Cassey Ho personally leads the design and invention process at POPFLEX Active, and product development is a core part of her content across YouTube, Instagram, and TikTok. She documents everything from identifying wardrobe problems to filming the full design and testing process, often noting when something was difficult to make.
Cassey Ho designed a construction solution for button-up shirts that eliminates the chest-gap problem many women experience with standard button plackets. She treats everyday clothing frustrations as engineering challenges, and this fix was featured directly in her content under the caption 'No more gaping buttons BUH BYE' while wearing a POPFLEX design.
The swim romper is one of POPFLEX's standout product categories — a hybrid one-piece that functions as both swimwear and a romper. Cassey Ho has covered its full design evolution in her content, using it to show how a product concept gets refined and developed from early sketches to a finished piece.
Yes, Cassey Ho has referenced the #inc5000 distinction in connection with her brands, indicating that POPFLEX or Blogilates was recognized on the Inc 5000 list of America's fastest-growing private companies. It underscores how she has evolved from a YouTube fitness creator into a founder running a multi-brand consumer business.
Blogilates has surpassed over 6 billion views on YouTube, a milestone Cassey Ho cites in her own channel description. With a catalog stretching back to 2009 and a subscriber base well into the tens of millions, the channel ranks among the most-watched fitness destinations on the platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@blogilates · YouTube
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