Last updated just now · Aug 1, 2026, 2:31 AM
Kids & Education United States

Blippi

Full Creator Stats Live · Updated 2026-08-01

Blippi is a creator with a presence on YouTube (27,400,000 followers), Instagram (1,044,681 followers), TikTok (1,700,000 followers), based in United States.

NicheKids & Education TierMega Engagement0.8%

Total Followers +0.3%

30.1M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

27.4M followers · 91% of audience

Engagement

0.8%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $13K–$29K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-08-01
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 27,400,000 +101K 0.8% 5.4 1 day ago
Instagram 1,044,681 +3K 3.1% 5.6 1 day ago
TikTok 1,700,000 +0 1.4% 4 4 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +101K +0.4% +2K +0.2% +0 +0.0% +104K
Last 30 days +101K +0.4% +3K +0.3% +0 +0.0% +105K
Last 90 days +203K +0.7% +2K +0.2% +0 +0.0% +205K
Last 365 days +203K +0.7% +2K +0.2% +0 +0.0% +205K

Audience Demographics

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-21329886M14.2M22.4M30.6M Aug 2Nov 1Jan 31May 2Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Blippi

Blippi is a creator with a presence on YouTube (27,400,000 followers), Instagram (1,044,681 followers), TikTok (1,700,000 followers), based in United States. Their content sits in the kids & education space. Their YouTube bio reads: "Come explore the wondrous world with everybody's best friend, Blippi. How does a recycling truck work? What does a baker do? What is the best playground around? There are so many exciting things to explore and learn. Feed your kids’ curiosi". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Blippi reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Disney Cruise Line. Engagement on YouTube runs around 0.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Blippi offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Blippi's tier (Mega, 30.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who is the real person behind Blippi?

Blippi was created by Stevin John, who launched the character in 2014 and originally played him in every video. The character — known for his orange-and-blue outfit, boundless energy, and fascination with vehicles and exploration — was built from the ground up by John as an educational YouTube channel aimed at toddlers and young children.

Did Blippi change actors?

Yes, actor Clayton Grimm took over as the on-screen Blippi, a transition that sparked significant backlash from parents who felt their kids had not been told about the swap. The controversy became one of the most-discussed moments in children's YouTube history, with many families noticing the change mid-episode without any formal announcement.

Who owns Blippi now?

Moonbug Entertainment, a major children's media company, owns and operates the Blippi brand. Moonbug handles everything from new content production to brand partnerships, which is why the official Blippi Instagram bio is directly credited to @moonbugentertainment rather than to an individual creator.

Who is Meekah on Blippi?

Meekah is Blippi's best friend character who co-stars in a growing number of Blippi adventures, challenges, and vehicle segments. She has become a major part of the Blippi universe, appearing alongside Blippi in waterpark vehicle challenges and other exploratory content, and has her own dedicated videos as well.

What is The Excavator Song from Blippi?

The Excavator Song is one of Blippi's most beloved — and most relentlessly memed — children's songs, celebrating big construction vehicles with simple, catchy lyrics. It has lodged itself so firmly in parents' memories that Blippi's own Instagram bio jokes about being "a safe space for grown-ups who can't get enough of The Excavator Song."

What is Blippi Wonders?

Blippi Wonders is an animated series that expands the Blippi universe beyond live-action YouTube into a cartoon format. It keeps the show's core themes of curiosity, exploration, and learning about the world while using animation to reach even younger viewers and open up storytelling possibilities that live-action can't.

Does Blippi have a deal with Disney?

Blippi has partnered with Disney Cruise Line for sponsored content, a natural fit given that both brands target families with young children. The partnership reflects how Blippi's massive reach on YouTube makes it one of the most effective channels for brands trying to reach parents and kids at the same time.

Is Blippi related to Soy Puma?

In a viral social media moment, Blippi and Spanish-language children's character Soy Puma were playfully introduced as "cousins" in a crossover post that spread across Instagram and TikTok. The joke landed because both characters share a colorful, high-energy style aimed at young kids, and the content drew attention from both English- and Spanish-speaking family audiences.

Did Blippi do a Liverpool FC collab?

Blippi has posted content connected to Liverpool FC, with #LFC and #LiverpoolFC appearing among the channel's prominent hashtags. Blippi's long-running format of visiting exciting real-world institutions — sports stadiums, factories, playgrounds — makes a famous football club a natural fit for the show's explore-and-learn style.

How big is Blippi's YouTube channel?

Blippi has well over 25 million subscribers on YouTube, placing it firmly in the Mega tier and making it one of the largest dedicated children's channels on the entire platform. The channel's audience is concentrated heavily in the United States, with the UK and Canada making up a notable share as well.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 1, 2026, 2:31 AM · Slug: blippi

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