Blakesilva is a Los Angeles-based collectibles and pop-culture shopping creator who built her following under the handle Blake's Pop Nook before rebranding under her own name.
Total Followers +0.0%
1.4M
Across TikTok, YouTube
Primary Platform
TikTok
1.4M followers · 97% of audience
Engagement
15.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +201 +0.5% | +0 +0.0% | +201 |
| Last 30 days | +0 +0.0% | +302 +0.7% | +0 +0.0% | +302 |
| Last 90 days | +107K +7.6% | +0 +0.0% | +0 +0.0% | +107K |
| Last 365 days | +107K +7.6% | +0 +0.0% | +0 +0.0% | +107K |
Daily follower snapshots from CreatorDB's longitudinal index.
Blakesilva is a Los Angeles-based collectibles and pop-culture shopping creator who built her following under the handle Blake's Pop Nook before rebranding under her own name. Her content centers on a narrow but intensely passionate corner of fan culture: Disney pins, mystery pin drops, Wishables, blind boxes from retailers like Miniso, and themed merchandise hunts at Disneyland and events like San Diego Comic-Con. The format is characteristically spontaneous — she films herself discovering new drops in real time, reacting to mystery unboxings, and tracking down limited seasonal items at stores like HomeGoods and Kmart. That participatory, treasure-hunt energy is almost certainly responsible for her engagement rate sitting well above the platform median, indicating an audience that isn't passively scrolling but actively invested in each find.
Her core audience skews heavily female and spans the 25–44 age band, a demographic with disposable income and established collector habits — a meaningful signal for brand partners in licensed merchandise, home décor, and specialty retail. While her domestic US audience is the largest single segment, a substantial share of her viewership comes from South and Southeast Asia and Latin America, reflecting the global appetite for Disney and Japanese blind-box culture. Represented by Outshine Talent, she is positioned squarely in the collectibles and fandom retail niche, which remains underserved by mainstream influencer marketing. As blind-box culture and Disney adult collecting continue to grow, her tight community and high content cadence across both TikTok and YouTube make her a credible long-term partner for licensed goods, specialty retailers, and theme-park-adjacent brands.
Blakesilva reaches its audience primarily through TikTok, and is best activated via long-form YouTube integrations, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 15.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in entertainment and related categories, Blakesilva offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Blakesilva's tier (Macro, 1.4M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Blake's Pop Nook rebranded to @blakesilva — the creator's own TikTok bio reads "new handle! i'm still blake's pop nook," confirming it's the same person and community under a new name. The content focus on Disney collectibles, mystery pins, and Winnie the Pooh merchandise carried over fully from the old account.
Blakesilva specializes in Disney mystery pin sets and Wishables pins, frequently filming unboxings on or around the official drop day to catch new releases first. The suspense of not knowing which pin is inside each pack is a core part of the video format and what keeps their audience coming back.
Yes — Winnie the Pooh is one of the most recognizable pillars of Blakesilva's personal brand, appearing across pins, blankets, and a dedicated Winnie the Pooh Ruggable rug featured in their room setup. It's not just a casual preference; the character threads through their home décor aesthetic and collectibles content consistently.
Blakesilva has featured a Winnie the Pooh Ruggable rug as part of their room décor content, with Ruggable appearing as a named brand partner. They described it as giving their space "so much life," tying collectible theming into their home setup in a way that resonates with their audience.
#sdcc is one of the recurring hashtags in Blakesilva's content, indicating they attend or cover San Diego Comic Con as part of their collectibles focus. SDCC is a major destination for Disney pin collectors and limited-edition pop culture merch, making it a natural fit for their niche.
Yes — MINISO blind boxes appear among Blakesilva's top content hashtags alongside their Disney pin content. MINISO's collectible mystery figures sit in the same niche as mystery pin sets, appealing to the same audience that enjoys the surprise-unboxing format.
Blakesilva regularly visits Disneyland in person to find new pin releases, sometimes filming on the drop day itself to show availability in real time. Posts like finding new Wishables pins and mystery pin sets "on the drop day" are a signature part of their content style.
HomeGoods appears as a named brand in Blakesilva's content, including a fall-themed spooky shopping haul. The partnership fits naturally with their aesthetic of discovering collectible-adjacent home décor and seasonal finds at mainstream retail stores.
Blakesilva is based in Los Angeles, California, as stated in their YouTube channel bio. Living in the LA area gives them easy access to Disneyland in Anaheim, which is central to their regular pin-hunting and drop-day content.
Star Wars features alongside classic Disney characters in Blakesilva's hashtag usage, suggesting they cover the full breadth of Disney collectibles rather than limiting to one franchise. This broader scope likely draws in both general Disney pin collectors and fans of specific properties like Star Wars.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@blakesilva · TikTok
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