United States
Cam, the face behind Blacktail Studio, began woodworking as a hobby in 2016 and launched his YouTube channel two years later primarily as a way to find buyers for his pieces.
Total Followers +0.2%
5.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.5M followers · 67% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $7.5K–$18K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -50 -0.0% | +0 +0.0% | -50 |
| Last 30 days | +10K +0.3% | -100 -0.0% | +0 +0.0% | +10K |
| Last 90 days | +20K +0.6% | +2K +0.4% | +0 +0.0% | +22K |
| Last 365 days | +20K +0.6% | +2K +0.4% | +0 +0.0% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Incogni Inc. Sponsorship | Sponsored content | YouTube | May 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| FlexiSpot Sponsorship | Sponsored content | YouTube | May 2024 | — |
| The Home Depot Home Improvement / Retail | Channel sponsor | YouTube | Long-term | — |
Cam, the face behind Blacktail Studio, began woodworking as a hobby in 2016 and launched his YouTube channel two years later primarily as a way to find buyers for his pieces. By 2020, the channel had grown enough for him to leave traditional employment and commit full-time. What distinguishes his content is the blend of craft instruction with personal narrative; episode titles like "The one where I get divorced" signal that his audience follows the storyteller as much as the craftsman. Alongside YouTube, he has built adjacent commercial infrastructure — a proprietary wood cleaner and Makerbook, a live-auction platform serving the broader maker community.
His audience skews heavily male and older, with a substantial portion aged 35 and above — well aligned with woodworking's core hobbyist demographic and attractive to tool, hardware, and home-improvement brands. A Home Depot partnership reflects that natural positioning, while sponsors like BetterHelp and Incogni indicate reach into a broader male lifestyle segment beyond pure craft buyers. With above-average engagement across platforms and a growing proprietary product line, Blacktail Studio reads more as a creator-led brand than a conventional influencer account — a positioning that should sustain commercial relevance as the DIY and maker space continues to mature.
Blacktailstudio reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home Improvement / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Incogni Inc. and BetterHelp. Engagement on YouTube runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Blacktailstudio's tier (Mega, 5.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Cam from Blacktail Studio publicly documented his divorce in a video titled "The one where I get divorced (really)", confirming it was a real life event and not a stunt. He has been unusually candid about his personal life on the channel, which sets Blacktail Studio apart from most woodworking creators who stick purely to craft content.
Blacktail Studio is run by a woodworker who goes by Cam, who is both the owner of the business and the on-camera host of the YouTube channel. He launched the channel in 2018 after starting woodworking as a hobby in 2016, eventually turning it into a full-time career by 2020.
Makerbook is a platform Cam uses to run live auctions and sales of his woodworking pieces directly to buyers. His Instagram bio promotes it as the primary place fans can purchase his work, making it a key part of the Blacktail Studio business model beyond just ad revenue and sponsorships.
Yes, Blacktail Studio sells a product called N Zero wood cleaner, which Cam has promoted through his TikTok channel. It represents one of the owned-product businesses he has built alongside the YouTube channel and the Makerbook auction platform.
Cam started woodworking as a personal hobby in 2016 and quickly found it was expensive to maintain, so he began selling pieces to fund it. He launched the YouTube channel in 2018 originally to help attract customers, and what started as a marketing tool grew into a full-time creator career by 2020 when he quit his day job.
Cam left his regular job in 2020 to pursue Blacktail Studio as a full-time career. He has described the progression as accidental — the channel started as a way to market his woodworking and grew into something large enough to replace his income entirely.
The video title "$25,000 for rectangles" is one of Cam's characteristically self-deprecating takes on a high-value woodworking commission or project that, at its core, involved relatively simple geometric shapes. This style of title — honest and slightly irreverent about the craft — is typical of how Blacktail Studio frames projects to hook both woodworking enthusiasts and casual viewers.
Yes, Cam has worked with Home Depot as a brand partner, tagging content with #homedepotpartner across his social posts. This makes Home Depot one of the most on-brand partnerships for the channel, given that the audience is heavily composed of DIY and home improvement enthusiasts.
Confirmed sponsors on Blacktail Studio's YouTube channel include Incogni, BetterHelp, and FlexiSpot, in addition to his ongoing Home Depot partnership. The BetterHelp deal is notable given that Cam has been open about personal life events like his divorce, making mental health sponsorships a natural fit for the channel's tone.
Blacktail Studio has over 3 million subscribers on YouTube, placing it firmly in the Mega tier for creator channels. Combined with his TikTok and Instagram audiences, his total following across platforms exceeds 5 million, with YouTube as the clear primary platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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