Mexico
Blackandembodied is a U.S.-trained Licensed Clinical Mental Health Counselor (LCMHC) who has built a mid-tier, highly engaged Instagram community around somatic healing for Black women.
Total Followers -0.3%
191K
Across Instagram
Primary Platform
YouTube
191K followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.8K–$9.5K / IG post
McCullough appeared on NPR's Embodied podcast to discuss her decade of restrictive eating behavior and her work treating eating disorders in Black women. Updated episode notes also flagged she is launching a weekly BIPOC postpartum moms support group and a workshop for Black women considering leaving the U.S.
The book addresses how anti-Black racism manifests in the body and why systemic barriers — including religion and misogynoir — make it harder for Black women to access eating disorder treatment. McCullough is one of very few Black eating disorder practitioners in her former state of North Carolina.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 190,563 | -495 | 3.2% | 1.9 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -95 -0.1% | +0 +0.0% | +0 +0.0% | -95 |
| Last 30 days | -495 -0.3% | +0 +0.0% | +0 +0.0% | -495 |
| Last 90 days | -1429 -0.8% | +0 +0.0% | +0 +0.0% | -1429 |
| Last 365 days | -1429 -0.8% | +0 +0.0% | +0 +0.0% | -1429 |
Daily follower snapshots from CreatorDB's longitudinal index.
Blackandembodied is a U.S.-trained Licensed Clinical Mental Health Counselor (LCMHC) who has built a mid-tier, highly engaged Instagram community around somatic healing for Black women. Now based in Mexico — where she relocated and coaches others through similar transitions — she blends clinical credentials with a grounded healing practice centered on body reclamation. Her book, *Reclaiming the Black Body*, anchors her professional authority and separates her from lifestyle wellness voices, while her postpartum and Black maternal health content speaks directly to the particular vulnerabilities Black women face during and after pregnancy.
Her content threads together Black motherhood, the fourth trimester, somatic body work, and expatriate living — particularly the emerging 'blaxican' community of Black women building lives in Mexico. Her audience skews heavily female and concentrates in the 25–44 age range, with significant reach across the U.S., U.K., and Mexico. Engagement running roughly double her category median signals a participatory, invested community rather than passive followers. With no mass-market sponsors apparent, her strongest brand-fit lies with Black women's wellness labels, maternal health initiatives, mental health platforms, and relocation services targeting diaspora audiences considering life abroad.
Blackandembodied operates at the intersection of Black women's mental health, somatic healing, and expatriate lifestyle, making her a strong candidate for wellness-forward brands targeting underserved communities — therapy and coaching platforms, holistic body-care lines, postpartum and maternal health products, and Black women-focused publishing or lifestyle labels. Her hashtag footprint (Black maternal health, fourth trimester, postpartum support, body sovereignty) signals consistent, thematically coherent content rather than trend-chasing, which reinforces brand safety and audience trust. The community is predominantly English-speaking and female, anchored heavily in the US with meaningful secondary reach in the UK — both high-value markets for wellness advertisers. Content cadence on Instagram is active and engagement runs well above the category median, indicating an audience that responds and participates rather than passively scrolling. Her Mexico residency also opens a plausible lane for expat relocation services and Latin America-adjacent lifestyle brands. No confirmed brand integrations surface in the available data, but the niche profile maps naturally to partnerships with mental wellness apps, Black women-owned or Black-audience-targeted self-care brands, and independent publishers in the personal development space.
Benchmark estimates for a creator at Blackandembodied's tier (Mid, 191K combined followers, Mexico). Pulled from CreatorDB's category benchmarks.
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Yes — she authored Reclaiming the Black Body, a title she references directly in her own bio. The book is an extension of her broader mission to help Black women reconnect with and reclaim their bodies through healing and embodiment work.
She describes her relocation to Mexico as "living free" — a phrase she uses in her bio to frame the move as an act of liberation rather than just a lifestyle change. She has since turned that lived experience into a coaching offering, guiding other Black women through the emotional and logistical dimensions of moving abroad.
She offers healing and relocation coaching specifically designed for Black women who are considering or navigating an international move. The service blends somatic and emotional healing work with the real-world challenges of relocating, drawing directly on her own experience of moving to Mexico.
Yes — she holds a Licensed Clinical Mental Health Counselor (LCMHC) credential, which she lists alongside her identity as a healer and author. That clinical license distinguishes her from lay wellness influencers and grounds her content in formal mental health training.
"Coming home to the body" is the central concept of her practice — it describes somatic and embodiment-based healing that helps Black women reconnect with their physical selves after trauma, chronic stress, or systemic disconnection. The idea is that healing is not only psychological but also something felt and lived in the body itself.
Yes — Black maternal health, postpartum support, the fourth trimester, and Black motherhood are among her most prominent content topics, reflected directly in her most-used hashtags. She approaches these subjects through both her clinical lens as an LCMHC and her embodiment healing framework.
The fourth trimester refers to the roughly three months immediately following childbirth, a period that often receives little support in mainstream maternal care. Blackandembodied creates content specifically for Black mothers navigating this phase, addressing postpartum mental and physical recovery through a healing and embodiment lens.
Blaxican is a term for people who hold both Black and Mexican identity or heritage. Blackandembodied uses the hashtag in her content, reflecting the personal intersection of her Black identity and her life in Mexico as part of her lived story and platform perspective.
Her primary platform is YouTube, and she maintains an active and highly engaged presence on Instagram, where she has built a following of well over 100,000 people. Her content across both platforms centers on embodiment healing, mental health, postpartum support, and relocation coaching for Black women.
Her audience is predominantly women — over 70% — with the largest share falling in their mid-twenties to mid-thirties, exactly the demographic most likely to be navigating postpartum recovery, career transitions, or questions of identity and healing. Her followers are spread across the US, UK, and Latin America, with US-based viewers making up the largest portion.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@blackandembodied · YouTube
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