Binibining_Hulyana — whose handle draws on the Filipino honorific 'Binibining,' meaning 'Miss,' and points to a likely Southeast Asian origin — operates as a student affiliate creator on TikTok, building a mid-tier following through casual, wide-ranging product recommendations.
Total Followers -0.0%
357K
Across TikTok
Primary Platform
TikTok
357K followers · 100% of audience
Engagement
5.4%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 356,800 | -107 | 5.4% | 8.2 | 11 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -71 -0.0% | +0 +0.0% | +0 +0.0% | -71 |
| Last 30 days | -107 -0.0% | +0 +0.0% | +0 +0.0% | -107 |
| Last 90 days | +928 +0.3% | +0 +0.0% | +0 +0.0% | +928 |
| Last 365 days | +928 +0.3% | +0 +0.0% | +0 +0.0% | +928 |
Daily follower snapshots from CreatorDB's longitudinal index.
Binibining_Hulyana — whose handle draws on the Filipino honorific 'Binibining,' meaning 'Miss,' and points to a likely Southeast Asian origin — operates as a student affiliate creator on TikTok, building a mid-tier following through casual, wide-ranging product recommendations. Her content spans a notably diverse product mix: cosmetics and makeup tools from brands like IGOODCO and JMCY Beauty sit alongside solar lighting, fashion accessories, rain gear, and phone tripods. This breadth signals a 'random recos' approach consistent with her own bio description — short, low-barrier reviews aimed at everyday shoppers rather than deep-dive category specialists.
Binibining_Hulyana reaches its audience primarily through YouTube, and is best activated via TikTok branded content. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in beauty and related categories, Binibining_Hulyana offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Binibining_Hulyana's tier (Mid, 357K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Binibining" is a Filipino honorific meaning "Miss," so the name translates roughly to "Miss Hulyana." It's a cultural signal rooted in Filipino tradition, giving the creator's handle a distinctive identity that immediately stands out from typical influencer usernames.
Her public contact email — visible in her TikTok bio — reads pastoraljulieann0@gmail.com, which points to her real name being Julie Ann Pastoral. She presents herself under the Binibining Hulyana alias across her social platforms.
Yes, all available signals point to Filipino heritage. "Binibining" is a distinctly Filipino word, and the surname Pastoral visible in her contact email is a recognizable Filipino family name. Her content and style are consistent with Filipino lifestyle creators who post casual product recommendations.
She describes her content as "random recos" — a mix of beauty and makeup products, lifestyle accessories, bags, underwear, photography gear like selfie sticks and tripods, and seasonal items like solar Christmas lights. She operates as a student affiliate creator, meaning she earns through brand partnerships and affiliate links on those recommendations.
iGoodCo is a beauty brand she features regularly, specifically their makeup book and palette, referenced through hashtags like #igoodcomakeupbook and #igoodcopalette. Her audience skews heavily female and young adult, making iGoodCo beauty tools a natural fit for her content.
Yes, Leva underwear appears among her featured product hashtags (#levaounderwear). With a following that is close to 80% female, intimate apparel and lifestyle basics are a consistent content category alongside her beauty and accessory recommendations.
JMCY Beauty is a brand she has directly tagged in recent posts, integrating it into her ongoing stream of beauty content. These appearances suggest an active brand relationship, fitting her role as a student affiliate who partners with emerging beauty labels.
She has posted content around TNW brand photography accessories, specifically their selfie stick and tripod, using hashtags like #tnwselfiesticktripod and #tnwtripod. These tools are practical for her creator audience and double as lifestyle-gear recommendations for young women who also create their own content.
Solar and holiday lighting — tagged under #solarchristmaslights and #solarxmaslights — appear to be a seasonal affiliate or sponsored content category for her. Practical home and outdoor products like these broaden her recommendations beyond beauty, helping her reach a wider slice of her predominantly young adult female audience.
She has built a following of close to 360,000 on TikTok, placing her in the Mid tier of creators. What stands out more than the follower count is her engagement rate, which runs well above the category average — a signal that her audience actively responds to her product recommendations.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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