United States
Binging with Babish is the YouTube channel of Andrew Rea, a New York-based creator who built one of the most recognizable food channels on the platform by…
Total Followers -0.0%
12.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
10.5M followers · 86% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$32K / IG post
Andrew Rea selected CookUnity's chef-led meal delivery platform to bring his signature dishes to fans at scale, with a dedicated Babish storefront offering on-demand orders and flexible subscriptions across CookUnity's East Coast network (nationwide coverage coming soon).
Debuting February 18, 2025, the format sees Rea cook a full recipe at normal speed across 1–2 hour videos, mixing cooking with personal conversation — a marked departure from the channel's signature fast-cut style.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -113 -0.0% | +0 +0.0% | -113 |
| Last 30 days | +0 +0.0% | -2716 -0.2% | +0 +0.0% | -2716 |
| Last 90 days | +0 +0.0% | -2376 -0.2% | +0 +0.0% | -2376 |
| Last 365 days | +0 +0.0% | -2376 -0.2% | +0 +0.0% | -2376 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Squarespace Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| SimpliSafe Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Wildgrain Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| CookUnity Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Bombas Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Babish Cookware Cookware / Kitchen | Founder / owned brand | YouTube | 2020–Long-term | — |
| Native Personal Care | Channel sponsor | YouTube | Long-term | — |
| Warner Bros. Games (Hogwarts Legacy) Gaming | Sponsored content | YouTube | 2023 | — |
Binging with Babish is the YouTube channel of Andrew Rea, a New York-based creator who built one of the most recognizable food channels on the platform by combining a film-production background with a genuine passion for cooking. The channel's central conceit — faithfully recreating dishes from movies and television, from the Krabby Patty to the Ratatouille — carved out a distinct lane that neither pure cooking tutorials nor pure pop-culture commentary had occupied. Rea's signature aesthetic, featuring a clean minimalist kitchen, precise overhead cinematography, and a measured, self-deprecating narration style, became immediately identifiable. The channel later expanded to include a 'Basics with Babish' sub-series focused on foundational cooking techniques, broadening appeal beyond film buffs to viewers simply looking to improve their kitchen skills. Rea has also published multiple cookbooks, extending the brand well beyond the screen.
Binging with Babish sits at the intersection of food entertainment and pop-culture nostalgia, making it a natural fit for meal-kit and food delivery services, kitchen equipment brands, and lifestyle DTC advertisers seeking culturally fluent adjacency. The channel's core format—recreating dishes from film and television—broadens appeal beyond pure culinary audiences, drawing a predominantly English-speaking, heavily US-concentrated following with a male skew and a strong millennial and Gen Z core, with consistent posting cadence across YouTube, Instagram, and TikTok. Engagement runs well above the category median, signaling an active, participatory community. Confirmed deal history includes meal-delivery brand CookUnity and artisan food subscription Wildgrain, validating food-adjacent conversion; partnerships with Squarespace and Bombas demonstrate crossover viability for general lifestyle and DTC brands.
Benchmark estimates for a creator at Binging with Babish's tier (Mega, 12.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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His real name is Andrew Rea. He built the channel under the alias "Babish" rather than his own name, which leads a lot of fans to search for the actual person behind the apron and the beard.
The name is borrowed from Oliver Babish, a character played by Oliver Platt in the TV drama The West Wing. Andrew Rea has cited his love of film and television as core to the channel's identity, and the name choice reflects that from the very beginning.
The channel's signature concept is recreating foods that appear in movies and television shows — if a character eats something memorable on screen, Babish builds the real recipe around it. That premise is what separates the channel from a standard cooking show and is the reason the audience keeps growing.
Basics with Babish is a long-running instructional spinoff series within the channel that breaks down fundamental cooking techniques and everyday recipes from scratch. It sits alongside the pop-culture recreation episodes as a way for newer cooks to build real skills, not just watch impressive food on screen.
Yes, Andrew Rea has published multiple cookbooks under the Babish brand, and his Instagram bio references a "new cookbook," indicating the book series is still active as of mid-2026. The books extend the channel's approachable, pop-culture-linked cooking concept into print for people who want something off the screen.
Yes — the two worked together on an episode themed around KPop Demon Hunters, titled "The Foods of KPop Demon Hunters ft @Alton Brown." Alton Brown is one of the most respected names in food television, so the crossover is a notable one for anyone who follows culinary content creators.
Recent uploads label episodes as "With Babish" rather than "Binging with Babish," while some episodes still use the original name, suggesting the two coexist as series labels under a broader Babish Culinary Universe brand umbrella. It reflects how the channel has expanded well beyond its original single-format concept into multiple distinct series.
The levels format — seen in episodes like "$1 to $100 Spaghetti (5 Levels)" and "10 Levels of Philly Cheesesteak" — walks through the same dish at progressively higher ingredient quality or technique complexity. It's become one of the channel's recurring structures alongside the classic film and TV recreations.
Recent YouTube sponsors include Squarespace, SimpliSafe, Wildgrain, CookUnity, and Bombas. Food-adjacent picks like the artisan bread delivery service Wildgrain and the chef-driven meal platform CookUnity slot in naturally for a cooking audience, while the others reflect the broader reach the channel has beyond just food enthusiasts.
The channel has surpassed ten million subscribers on YouTube, firmly placing it in the Mega tier among food and cooking creators globally. Its engagement consistently runs well above the category average, which is notable for a channel operating at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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