Last updated just now · Jun 6, 2026, 11:13 PM
Food & Cooking United States

Binging with Babish

Full Creator Stats Live · Updated 2026-06-05

Binging with Babish is the YouTube channel of Andrew Rea, a New York-based creator who built one of the most recognizable food channels on the platform by…

NicheFood & Cooking TierMega Engagement3.3%

Total Followers -0.0%

12.2M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

10.5M followers · 86% of audience

Engagement

3.3%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $14K–$32K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-06-05
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 10,500,000 +0 3.3% 2.6 4 days ago
Instagram 1,131,643 +-2716 1.8% 2.3 2 days ago
TikTok 533,600 +0 5.5% 1.9 1 day ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -113 -0.0% +0 +0.0% -113
Last 30 days +0 +0.0% -2716 -0.2% +0 +0.0% -2716
Last 90 days +0 +0.0% -2376 -0.2% +0 +0.0% -2376
Last 365 days +0 +0.0% -2376 -0.2% +0 +0.0% -2376

Audience Demographics

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-6889122.4M5.5M8.6M11.7M Jun 7Sep 6Dec 6Mar 7Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Mar 2026
Sponsored content YouTube Feb 2026
Sponsored content YouTube Jan 2026
Sponsored content YouTube Dec 2025
Sponsored content YouTube Dec 2025
Founder / owned brand YouTube 2020–Long-term
Channel sponsor YouTube Long-term
Sponsored content YouTube 2023
Background

About Binging with Babish

Binging with Babish is the YouTube channel of Andrew Rea, a New York-based creator who built one of the most recognizable food channels on the platform by combining a film-production background with a genuine passion for cooking. The channel's central conceit — faithfully recreating dishes from movies and television, from the Krabby Patty to the Ratatouille — carved out a distinct lane that neither pure cooking tutorials nor pure pop-culture commentary had occupied. Rea's signature aesthetic, featuring a clean minimalist kitchen, precise overhead cinematography, and a measured, self-deprecating narration style, became immediately identifiable. The channel later expanded to include a 'Basics with Babish' sub-series focused on foundational cooking techniques, broadening appeal beyond film buffs to viewers simply looking to improve their kitchen skills. Rea has also published multiple cookbooks, extending the brand well beyond the screen.

Brand fit

Why brands partner

Binging with Babish sits at the intersection of food entertainment and pop-culture nostalgia, making it a natural fit for meal-kit and food delivery services, kitchen equipment brands, and lifestyle DTC advertisers seeking culturally fluent adjacency. The channel's core format—recreating dishes from film and television—broadens appeal beyond pure culinary audiences, drawing a predominantly English-speaking, heavily US-concentrated following with a male skew and a strong millennial and Gen Z core, with consistent posting cadence across YouTube, Instagram, and TikTok. Engagement runs well above the category median, signaling an active, participatory community. Confirmed deal history includes meal-delivery brand CookUnity and artisan food subscription Wildgrain, validating food-adjacent conversion; partnerships with Squarespace and Bombas demonstrate crossover viability for general lifestyle and DTC brands.

Estimated Rate Card

Benchmark estimates for a creator at Binging with Babish's tier (Mega, 12.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Binging with Babish's real name?

His real name is Andrew Rea. He built the channel under the alias "Babish" rather than his own name, which leads a lot of fans to search for the actual person behind the apron and the beard.

Where does the name "Babish" come from?

The name is borrowed from Oliver Babish, a character played by Oliver Platt in the TV drama The West Wing. Andrew Rea has cited his love of film and television as core to the channel's identity, and the name choice reflects that from the very beginning.

What does Binging with Babish actually cook on his channel?

The channel's signature concept is recreating foods that appear in movies and television shows — if a character eats something memorable on screen, Babish builds the real recipe around it. That premise is what separates the channel from a standard cooking show and is the reason the audience keeps growing.

What is "Basics with Babish"?

Basics with Babish is a long-running instructional spinoff series within the channel that breaks down fundamental cooking techniques and everyday recipes from scratch. It sits alongside the pop-culture recreation episodes as a way for newer cooks to build real skills, not just watch impressive food on screen.

Has Binging with Babish written a cookbook?

Yes, Andrew Rea has published multiple cookbooks under the Babish brand, and his Instagram bio references a "new cookbook," indicating the book series is still active as of mid-2026. The books extend the channel's approachable, pop-culture-linked cooking concept into print for people who want something off the screen.

Did Binging with Babish collaborate with Alton Brown?

Yes — the two worked together on an episode themed around KPop Demon Hunters, titled "The Foods of KPop Demon Hunters ft @Alton Brown." Alton Brown is one of the most respected names in food television, so the crossover is a notable one for anyone who follows culinary content creators.

Is Binging with Babish rebranding to "With Babish"?

Recent uploads label episodes as "With Babish" rather than "Binging with Babish," while some episodes still use the original name, suggesting the two coexist as series labels under a broader Babish Culinary Universe brand umbrella. It reflects how the channel has expanded well beyond its original single-format concept into multiple distinct series.

What is the $1 to $100 levels format Binging with Babish does?

The levels format — seen in episodes like "$1 to $100 Spaghetti (5 Levels)" and "10 Levels of Philly Cheesesteak" — walks through the same dish at progressively higher ingredient quality or technique complexity. It's become one of the channel's recurring structures alongside the classic film and TV recreations.

What brands sponsor Binging with Babish?

Recent YouTube sponsors include Squarespace, SimpliSafe, Wildgrain, CookUnity, and Bombas. Food-adjacent picks like the artisan bread delivery service Wildgrain and the chef-driven meal platform CookUnity slot in naturally for a cooking audience, while the others reflect the broader reach the channel has beyond just food enthusiasts.

How big is Binging with Babish on YouTube?

The channel has surpassed ten million subscribers on YouTube, firmly placing it in the Mega tier among food and cooking creators globally. Its engagement consistently runs well above the category average, which is notable for a channel operating at that scale.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 6, 2026, 11:13 PM · Slug: binging-with-babish

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