Vietnam
BingGo Leaders is a Vietnam-based children's edutainment channel built around teaching young Vietnamese children English through animated songs, nursery rhymes, and scenario-based storytelling.
Total Followers +0.0%
19M
Across YouTube
Primary Platform
YouTube
19M followers · 100% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mega
The channel surpassed 10 million global subscribers, making it the first children's English-language education brand in Vietnam to receive YouTube's Diamond Play Button. Parent company HBR Holdings confirmed the milestone on its official site.
The channel achieved SocialBlade's highest possible grade (A+) in the Education category globally, placing it in the platform's Top 21 most reputable YouTube channels across all niches.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 19,000,000 | +0 | 0.9% | 5.8 | 2 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +101K +0.5% | +0 +0.0% | +0 +0.0% | +101K |
| Last 365 days | +101K +0.5% | +0 +0.0% | +0 +0.0% | +101K |
Daily follower snapshots from CreatorDB's longitudinal index.
BingGo Leaders is a Vietnam-based children's edutainment channel built around teaching young Vietnamese children English through animated songs, nursery rhymes, and scenario-based storytelling. Recurring characters — including a figure named Mimi — guide viewers through vocabulary, safety lessons, and everyday situations wrapped in colorful animation and original music. The format echoes global franchises like Cocomelon while anchoring content in contexts familiar to Vietnamese families. Publishing on a near-daily cadence, the channel has accumulated a multi-million subscriber following that places it among the largest children's education properties originating from Southeast Asia.
BingGo Leaders reaches an audience concentrated in Vietnam primarily through YouTube, and is best activated via long-form YouTube integrations. As an education creator they map naturally to brands targeting that space. Engagement on YouTube runs around 0.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at BingGo Leaders's tier (Mega, 19M combined followers, Vietnam). Pulled from CreatorDB's category benchmarks.
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Yes, BingGo Leaders is based in Vietnam and built specifically for Vietnamese families. The channel's recurring hashtags — like #tienganhtreem and #tienganhchobe, which translate to 'English for kids' in Vietnamese — confirm its core mission of helping Vietnamese children learn English through animation and song. The overwhelming majority of its audience is in Vietnam, making it one of the country's largest kids' edutainment channels on YouTube.
That is exactly what BingGo Leaders does. The channel uses animated characters, colorful visuals, and catchy songs to teach Vietnamese children English vocabulary, the alphabet, numbers, colors, and everyday phrases. Post titles are often bilingual — mixing Vietnamese context with English learning goals — and hashtags like #họctiếngAnhchobé ('learning English for babies') appear throughout the content.
Mimi is one of the main animated characters featured in BingGo Leaders' situational learning videos. She appears in episodes built around relatable everyday moments — like figuring out why her feet are dirty or navigating a glass door — where English vocabulary and phrases are introduced naturally through the story. These character-driven scenarios are a signature part of the channel's 'learning through situations' format.
BingGo is the channel's titular mascot and appears alongside Mimi in animated episodes that blend fun storylines with English lessons, such as a video about not cutting in line. The character helps reinforce both language skills and positive social behavior, which sits at the heart of the channel's edutainment philosophy. BingGo's name is also a play on the classic kids' song 'Bingo,' which fits the channel's nursery-rhyme roots.
The Glass Door Safety Song is a BingGo Leaders video that teaches young children about home safety through an animated scenario where a character nearly walks into a glass door. It is part of the channel's broader approach of wrapping practical life lessons and English safety vocabulary into memorable songs. Safety-themed episodes like this sit alongside the alphabet and opposite-words series as recurring content pillars.
Yes, Rain Rain Go Away is one of the classic English nursery rhymes in the BingGo Leaders library, and it is one of the channel's most-tagged topics with its own dedicated hashtag. The channel adapts familiar English nursery rhymes into its animated style, making them accessible for Vietnamese children hearing them for the first time while also drawing in global audiences who already know the songs. These recognizable titles help the channel rank in English-speaking markets like the United States and the United Kingdom.
BingGo Leaders uses both approaches. Many videos are song-based, covering topics like the ABC song, opposite words, and soccer vocabulary set to music. The channel also runs a 'learning through situations' series where characters like Mimi and BingGo act out real-life scenarios — waiting in line, cleaning up, avoiding hazards — and introduce English phrases naturally through the narrative. The mix of music and character-driven storytelling is the channel's defining edutainment style.
BingGo Leaders covers foundational English topics including the alphabet, numbers, colors, household vocabulary, and opposite words like big and small. The channel also branches into themed vocabulary sets such as soccer terms and safety language, keeping content varied across age groups. Every topic is delivered through animation and song to match the attention spans and learning styles of toddlers and preschoolers.
BingGo Leaders has surpassed 18 million subscribers on YouTube, placing it firmly in the Mega tier of creators globally and among the largest Vietnamese-origin children's channels on the platform. That reach means its animated English-learning content is watched by millions of families in Vietnam and also holds a notable following in English-speaking countries including the United States and the United Kingdom.
The registered viewers on the platform are predominantly adults aged 18 to 44, which strongly suggests it is parents and caregivers who subscribe and manage playback while the real on-screen audience is toddlers and young children. This pattern is typical for kids' edutainment channels, where purchasing and curation decisions belong to the adults in the household. Vietnam accounts for the largest share of that adult viewer base, with a secondary cluster of diaspora families in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@binggoleaders · YouTube
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