United States
Bill Simmons is a sports media entrepreneur and one of the more recognizable voices in American sports commentary, best known for founding The Ringer — a sports and pop culture media company acquired by Spotify in 2020.
Total Followers +0.3%
845K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
269K followers · 32% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.3K–$19K / IG post
As part of the Spotify/Netflix video podcast deal, new episodes of The Bill Simmons Podcast began streaming on Netflix, with Sportico noting the move displaces its YouTube presence for new content.
The wide-ranging partnership brings The Bill Simmons Podcast, The Rewatchables, and Ringer sports shows to Netflix starting in early 2026, aiming to expand discovery beyond traditional podcast audiences.
Spotify debuted a free, ad-supported Ringer channel on Samsung TV Plus featuring The Rewatchables, Book of Basketball 2.0, and other shows in a 24-hour rotating lineup.
After speculation about a possible departure, Simmons confirmed he and The Ringer would remain with Spotify, with Awful Announcing reporting the deal was finalized in March 2025.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +331 +0.1% | +0 +0.0% | +331 |
| Last 30 days | +995 +0.4% | +2K +0.3% | +0 +0.0% | +3K |
| Last 90 days | +5K +1.9% | +5K +0.9% | +0 +0.0% | +10K |
| Last 365 days | +5K +1.9% | +5K +0.9% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FanDuel Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Apple Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| State Farm Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Michelob ULTRA Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Uber Eats Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
Bill Simmons is a sports media entrepreneur and one of the more recognizable voices in American sports commentary, best known for founding The Ringer — a sports and pop culture media company acquired by Spotify in 2020. He built his reputation as a columnist at ESPN, where he also ran the now-defunct Grantland, a pioneering longform sports and culture site. His YouTube channel functions as a video hub for his podcast network, surfacing clips and full episodes from flagship shows including 'The Bill Simmons Podcast,' 'The Rewatchables' — a film rewatch series co-hosted with Ringer colleagues — and 'Book of Basketball 2.0,' alongside documentary work such as 'Music Box' and 'Mr. McMahon.'
His audience skews overwhelmingly male and spans the 18–44 range, reflecting sports fans who followed his longform writing career and migrated into podcast and video consumption. The sponsor roster — FanDuel, Michelob ULTRA, State Farm, and Uber Eats — maps cleanly to mainstream male sports viewership, while an Apple integration points to crossover appeal with entertainment content. As Spotify continues to build out The Ringer's ecosystem, Simmons' YouTube presence operates less as a standalone creator channel and more as a distribution arm for a scaled podcast brand with durable authority across sports, NBA analysis, and pop culture criticism.
Billsimmons reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include FanDuel and Apple. Engagement on YouTube runs around 1.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Billsimmons's tier (Mid, 845K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Bill Simmons was suspended by ESPN in 2014 after publicly calling NFL Commissioner Roger Goodell a liar over the handling of the Ray Rice domestic violence situation and daring the network to punish him — which it did. ESPN then chose not to renew his contract in 2015, ending a 14-year relationship with the network. Simmons went on to found The Ringer and launch his own podcast network shortly after leaving.
Yes, Spotify acquired The Ringer in early 2020 in one of the biggest podcast acquisitions at the time. Bill Simmons stayed on to lead the brand, and the BS Podcast, The Rewatchables, and the rest of the Ringer's shows became part of Spotify's growing audio network. The Ringer is now a cornerstone of Spotify's sports and pop culture podcast catalog.
Bill Simmons co-created the 30 for 30 documentary series while at ESPN alongside Connor Schell, with the first season launching in 2009. The franchise became one of the most acclaimed sports documentary brands in television history. Simmons references it in his social bios as 'RIP: 30 for 30,' signaling that while it was a defining achievement of his ESPN era, he is no longer connected to it.
The Rewatchables is a podcast from The Ringer where Bill Simmons and rotating guests revisit classic and cult movies to debate what has aged well, what hasn't, and how rewatchable each film truly is. Each episode focuses on a single movie — recent episodes have covered films like Will Smith's Hitch — blending nostalgia, film criticism, and Bill's signature pop culture analysis. It is one of the most popular shows in The Ringer's entire catalog.
Bill Simmons is one of the most famous Boston Celtics fans in sports media, having grown up in the Boston area and built much of his early writing career around his devotion to the team. He hosts a show called Celtics City as part of The Ringer's content lineup, and his Celtics allegiance is a recurring theme across his podcast, YouTube channel, and social media. His fandom is widely considered a defining part of his public persona.
Yes, Bill Simmons and The Ringer were behind the Mr. McMahon documentary series on Netflix, which examines the life and career of WWE founder Vince McMahon. It is part of the broader documentary work Simmons has pursued since leaving ESPN, following his involvement in projects like the Music Box series. The documentary attracted significant attention given the controversies surrounding McMahon.
Grantland was a sports and pop culture website Bill Simmons founded at ESPN in 2011, celebrated for its long-form journalism and eclectic cultural coverage. After ESPN let Simmons go in 2015, the site lost momentum and was shut down by ESPN later that same year. Simmons memorializes it in his social bios with 'RIP: Grantland,' and many of its contributors followed him to The Ringer.
The Book of Basketball is Bill Simmons' deep exploration of the history of the NBA, covering the league's greatest players, most important teams, and defining moments through his blend of statistics, storytelling, and pop culture references. Published in 2009, it became a best-seller and is considered one of the definitive books written about professional basketball. Simmons later revisited and updated many of its arguments through the Book of Basketball 2.0 podcast and essay series.
Recent sponsors across Bill Simmons' YouTube channel and podcast content include FanDuel, Michelob ULTRA, State Farm, Uber Eats, and Apple. These partnerships reflect his predominantly adult male audience with strong interests in sports and entertainment. FanDuel and Michelob ULTRA are particularly consistent partners given the NBA-heavy focus of his content.
Following Spotify's acquisition of The Ringer, the BS Podcast primarily lives on Spotify as the core audio destination. Video versions of episodes, Rewatchables discussions, and highlight clips are posted to his YouTube channel regularly, and shorter clips are shared on Instagram. So while Spotify anchors the full audio experience, his YouTube channel is the main hub for video content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@billsimmons · YouTube
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