United States
Billie Eilish is a creator with a presence on YouTube (58,400,000 followers), Instagram (124,722,978 followers), TikTok (74,000,000 followers), based in United States.
Total Followers -0.2%
257.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
58.6M followers · 23% of audience
Engagement
9.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $993K–$2.2M / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -74457 -0.1% | +0 +0.0% | -74457 |
| Last 30 days | +100K +0.2% | -297828 -0.2% | -194480 -0.3% | -392688 |
| Last 90 days | +299K +0.5% | -806617 -0.7% | -493680 -0.7% | -1001437 |
| Last 365 days | +299K +0.5% | -806617 -0.7% | -493680 -0.7% | -1001437 |
Daily follower snapshots from CreatorDB's longitudinal index.
Billie Eilish is a creator with a presence on YouTube (58,400,000 followers), Instagram (124,722,978 followers), TikTok (74,000,000 followers), based in United States. Their content sits in the music space. Their YouTube bio reads: "“HIT ME HARD AND SOFT” THE ALBUM OUT NOW". The full audience and engagement breakdown is below.
Billie Eilish reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 10.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Billie Eilish's tier (Mega, 257.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Billie Eilish's full legal name is Billie Eilish Pirate Baird O'Connell — yes, her middle name is actually Pirate. She performs and is publicly known simply as Billie Eilish, dropping the O'Connell surname. The unusual middle name was a family choice and has become one of the most frequently searched facts about her.
"Lunch," from her 2024 album HIT ME HARD AND SOFT, is widely understood to be about her attraction to women and is considered her most direct statement of queer identity in song form. Billie spoke openly around the album's release about feelings she said she didn't fully recognize until later in life. The track's lyrics and visuals left little ambiguity and made it one of the most-discussed moments of her album cycle.
Yes — Billie Eilish has publicly discussed being attracted to women, with the song "Lunch" on HIT ME HARD AND SOFT widely read as her most open coming-out moment. She addressed her sexuality in interviews around the album's 2024 release, describing it as something she was still processing and understanding. The album marked a noticeably more personal and candid chapter in how she communicates her identity.
Virtually all of Billie Eilish's music is written and produced by her older brother Finneas O'Connell, who records professionally as Finneas. The two began collaborating as teenagers in their childhood bedroom in Los Angeles, and that partnership has carried through every studio album including HIT ME HARD AND SOFT. Finneas has won multiple Grammy Awards in his own right for his production and songwriting work with her.
Yes — Billie Eilish recorded "No Time to Die" for the 2021 James Bond film of the same name, co-writing it with her brother Finneas. The song won the Academy Award for Best Original Song, making Billie the youngest solo artist ever to win that Oscar at the time. It remains one of the most high-profile non-album singles of her career.
Yes, Billie Eilish has been publicly vegan for years and is a consistent advocate for plant-based living and environmental sustainability. She occasionally references the difficulty of finding vegan versions of everyday products in her social posts, and she has used her platform to speak about animal welfare and climate issues more broadly. Her lifestyle choices are a long-standing and visible part of her public identity.
It is a theatrical concert film capturing Billie Eilish's HIT ME HARD AND SOFT world tour, announced for release in 3D cinemas. Billie shared the trailer across her social channels, and the project is designed to bring her live show to audiences who couldn't attend in person. The format follows a wave of immersive concert films from major artists that have found strong theatrical audiences in recent years.
Yes — Billie Eilish performed a Tiny Desk Concert for NPR, which she described in her own caption as an experience that made her feel honored, happy, excited, and nervous all at once. Tiny Desk sets are known for their stripped-back, no-frills format that puts vocal and musical ability front and center. Her appearance drew a strong response from fans and critics during the HIT ME HARD AND SOFT campaign.
Yes, Billie Eilish has worked with American Express as a brand ambassador, referencing the partnership through the #amexambassador tag in her social content. Amex partnerships at her level typically involve exclusive fan experiences, presale ticket access, and co-branded campaigns. It is one of the more prominent brand relationships in her career alongside her Amazon Music collaborations.
Across YouTube, Instagram, and TikTok combined, Billie Eilish's total following sits well above 250 million, placing her firmly in the Mega tier of global creators. Her Instagram alone accounts for the largest share, with tens of millions more spread across YouTube and TikTok. She is consistently ranked among the most-followed musicians in the world on social media.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@billieeilish · YouTube
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