United States
Billie Eilish is a creator with a presence on YouTube (58,400,000 followers), Instagram (124,722,978 followers), TikTok (74,000,000 followers), based in United States.
Total Followers -0.0%
257.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
58.4M followers · 23% of audience
Engagement
10.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $998K–$2.2M / IG post
Released by Paramount Pictures on May 8, 2026, the 3D concert film earned $20.1M globally in its opening weekend and an 88% 'Fresh' score on Rotten Tomatoes. Critics praised its immersive quality and Eilish's connection with fans.
The milestone underscores the album's sustained commercial dominance nearly two years after its May 2024 release.
The win was her 10th Grammy overall and her third Song of the Year award. She and brother Finneas wore 'ICE Out' pins on stage and she publicly condemned immigration enforcement raids during her speech.
Accepting the WSJ Music Innovator Award, she revealed that $11.5 million from her Hit Me Hard and Soft Tour earnings were donated to organizations supporting food equity, climate justice, and carbon reduction.
The new award acknowledges her leadership in promoting sustainable practices across touring, merchandising, and physical music releases.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +99K +0.2% | -49889 -0.0% | +0 +0.0% | +49K |
| Last 30 days | +99K +0.2% | -162140 -0.1% | +0 +0.0% | -62860 |
| Last 90 days | +496K +0.9% | -573726 -0.5% | +0 +0.0% | -77326 |
| Last 365 days | +496K +0.9% | -573726 -0.5% | +0 +0.0% | -77326 |
Daily follower snapshots from CreatorDB's longitudinal index.
Billie Eilish is a creator with a presence on YouTube (58,400,000 followers), Instagram (124,722,978 followers), TikTok (74,000,000 followers), based in United States. Their content sits in the music space. Their YouTube bio reads: "“HIT ME HARD AND SOFT” THE ALBUM OUT NOW". The full audience and engagement breakdown is below.
Billie Eilish reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 10.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Billie Eilish's tier (Mega, 257.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Billie Eilish's full legal name is Billie Eilish Pirate Baird O'Connell. She has gone by Billie Eilish professionally since her debut, but the unusual middle name — chosen by her parents — has become one of the most searched facts about her online.
Nearly all of Billie Eilish's music is written and produced by her older brother Finneas O'Connell, who also records and performs under his own name. The two built her entire catalog together, originally working out of Finneas's childhood bedroom in Los Angeles before she became a global superstar.
Hit Me Hard and Soft, released in 2024, is Billie Eilish's third studio album — a largely intimate, stripped-back record exploring love, desire, and emotional extremes. Standout tracks include "Birds of a Feather," "Lunch," "Chihiro," and "L'Amour de ma vie," and the album was produced entirely by Finneas.
Yes, Billie Eilish performed an NPR Tiny Desk Concert in support of Hit Me Hard and Soft. In her own caption sharing the performance she described feeling "so honored & happy & excited & nervous" — a telling moment given she's one of the most followed artists in the world.
Hit Me Hard and Soft: The Tour (Live in 3D) is a theatrical concert film capturing Billie Eilish's world tour, shot and released in 3D. The trailer rollout generated major fan response, and the film is one of the flagship releases tied to her current album era.
Yes, Billie Eilish co-wrote and performed "No Time to Die", the theme for the 2021 Bond film of the same name. The song won her an Academy Award for Best Original Song, making her the youngest artist ever to win in that category at the time.
Yes, Billie Eilish publicly came out in a 2024 Rolling Stone interview, describing herself as attracted to women. The disclosure resonated widely with her fanbase, many of whom had long connected with her music through themes of identity, vulnerability, and self-discovery.
Yes, Billie Eilish is vegan and has been publicly outspoken about animal rights and her plant-based lifestyle for years. In a recent Instagram caption she mentioned specifically hunting for vegan versions of a product and noting how hard they are to find — a small but genuine window into how seriously she takes it.
Based on her social content, Billie Eilish has an active partnership with Amazon Music and serves as an American Express ambassador, both of which appear consistently across her posts and hashtags. She has historically been selective about brand alignment, favoring partners that connect with sustainability and her broader values.
Across YouTube, Instagram, and TikTok combined, Billie Eilish has well over 250 million followers, placing her firmly in the Mega tier of global creators. Her audience skews slightly female and is heavily concentrated in the 18–34 age range, with the United States making up the largest share of her fanbase.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@billieeilish · YouTube
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