Last updated just now · Jul 9, 2026, 3:03 PM
Music United States

Billie Eilish

Full Creator Stats Live · Updated 2026-07-09

Billie Eilish is a creator with a presence on YouTube (58,400,000 followers), Instagram (124,722,978 followers), TikTok (74,000,000 followers), based in United States.

NicheMusic TierMega Engagement10.3%

Total Followers -0.0%

257.1M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

58.4M followers · 23% of audience

Engagement

10.3%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $998K–$2.2M / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-07-09
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 58,400,000 +99K 10.3% 2.6 14 days ago
Instagram 124,722,978 -162K 6.5% 1 1 months ago
TikTok 74,000,000 +0 11.2% 1 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +99K +0.2% -49889 -0.0% +0 +0.0% +49K
Last 30 days +99K +0.2% -162140 -0.1% +0 +0.0% -62860
Last 90 days +496K +0.9% -573726 -0.5% +0 +0.0% -77326
Last 365 days +496K +0.9% -573726 -0.5% +0 +0.0% -77326

Audience Demographics

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47.8M69.4M91M112.6M134.2M Jul 10Oct 9Jan 8Apr 8Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Billie Eilish

Billie Eilish is a creator with a presence on YouTube (58,400,000 followers), Instagram (124,722,978 followers), TikTok (74,000,000 followers), based in United States. Their content sits in the music space. Their YouTube bio reads: "“HIT ME HARD AND SOFT” THE ALBUM OUT NOW". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Billie Eilish reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 10.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Billie Eilish's tier (Mega, 257.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Billie Eilish's full real name?

Billie Eilish's full legal name is Billie Eilish Pirate Baird O'Connell. She has gone by Billie Eilish professionally since her debut, but the unusual middle name — chosen by her parents — has become one of the most searched facts about her online.

Who writes and produces Billie Eilish's music?

Nearly all of Billie Eilish's music is written and produced by her older brother Finneas O'Connell, who also records and performs under his own name. The two built her entire catalog together, originally working out of Finneas's childhood bedroom in Los Angeles before she became a global superstar.

What songs are on Billie Eilish's Hit Me Hard and Soft album?

Hit Me Hard and Soft, released in 2024, is Billie Eilish's third studio album — a largely intimate, stripped-back record exploring love, desire, and emotional extremes. Standout tracks include "Birds of a Feather," "Lunch," "Chihiro," and "L'Amour de ma vie," and the album was produced entirely by Finneas.

Did Billie Eilish do a Tiny Desk concert?

Yes, Billie Eilish performed an NPR Tiny Desk Concert in support of Hit Me Hard and Soft. In her own caption sharing the performance she described feeling "so honored & happy & excited & nervous" — a telling moment given she's one of the most followed artists in the world.

What is the Billie Eilish concert film Hit Me Hard and Soft: The Tour Live in 3D?

Hit Me Hard and Soft: The Tour (Live in 3D) is a theatrical concert film capturing Billie Eilish's world tour, shot and released in 3D. The trailer rollout generated major fan response, and the film is one of the flagship releases tied to her current album era.

Did Billie Eilish write and sing a James Bond theme?

Yes, Billie Eilish co-wrote and performed "No Time to Die", the theme for the 2021 Bond film of the same name. The song won her an Academy Award for Best Original Song, making her the youngest artist ever to win in that category at the time.

Is Billie Eilish LGBTQ?

Yes, Billie Eilish publicly came out in a 2024 Rolling Stone interview, describing herself as attracted to women. The disclosure resonated widely with her fanbase, many of whom had long connected with her music through themes of identity, vulnerability, and self-discovery.

Is Billie Eilish actually vegan?

Yes, Billie Eilish is vegan and has been publicly outspoken about animal rights and her plant-based lifestyle for years. In a recent Instagram caption she mentioned specifically hunting for vegan versions of a product and noting how hard they are to find — a small but genuine window into how seriously she takes it.

What brand deals does Billie Eilish have?

Based on her social content, Billie Eilish has an active partnership with Amazon Music and serves as an American Express ambassador, both of which appear consistently across her posts and hashtags. She has historically been selective about brand alignment, favoring partners that connect with sustainability and her broader values.

How many followers does Billie Eilish have across all platforms?

Across YouTube, Instagram, and TikTok combined, Billie Eilish has well over 250 million followers, placing her firmly in the Mega tier of global creators. Her audience skews slightly female and is heavily concentrated in the 18–34 age range, with the United States making up the largest share of her fanbase.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 9, 2026, 3:03 PM · Slug: billie-eilish

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