United Kingdom
BikeRadar is a UK-based cycling media brand operated by Future plc, one of Britain's largest specialist media groups.
Total Followers +0.2%
976K
Across YouTube, Instagram
Primary Platform
YouTube
803K followers · 82% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.5K–$8.6K / IG post
BikeRadar, MBUK and Cycling Plus return in partnership with Lezyne for a fourth edition of their Rider of the Year awards. Winners are set to be announced at a live ceremony on 26 November 2026.
BikeRadar revealed winners across race, endurance and gravel categories in its annual Road Bike of the Year awards, with the Cannondale Synapse Carbon 2 SmartSense taking overall honours.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +173 +0.1% | +0 +0.0% | +173 |
| Last 30 days | +964 +0.1% | +1K +0.8% | +0 +0.0% | +2K |
| Last 90 days | +2K +0.3% | +8K +4.6% | +0 +0.0% | +10K |
| Last 365 days | +2K +0.3% | +8K +4.6% | +0 +0.0% | +10K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wahoo Fitness Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Orbea Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Insta360 Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Trek Bikes Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Magicshine Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
BikeRadar is a UK-based cycling media brand operated by Future plc, one of Britain's largest specialist media groups. Drawing on the publishing heritage of titles like Cycling Plus and MBUK, the channel has built a substantial YouTube following around a rotating team of experienced cyclist-presenters rather than a single creator persona, giving it an editorial voice closer to a broadcast outlet than a personal channel. Content spans road and mountain biking with particular emphasis on equipment reviews, comparative tech tests — such as price-bracket saddle showdowns — Tour de France coverage, and practical how-to guides aimed at riders seeking informed purchasing decisions.
The audience skews heavily male and young-adult, with the 18–34 bracket accounting for the bulk of viewers — a profile well-aligned with cycling's aspirational gear culture. Notably, more than half the audience is US-based despite the channel's British origins, reflecting the global appetite for English-language cycling content on YouTube. Sponsors including Wahoo Fitness, Trek Bikes, Orbea, and Insta360 signal strong credibility with endemic cycling and sports-tech brands that prioritise review-driven environments. With engagement running meaningfully above the category median and a consistent publishing cadence, BikeRadar occupies a durable position bridging enthusiast media and mainstream cycling coverage, making it a reliable destination for gear-adjacent brand partnerships.
BikeRadar reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include Wahoo Fitness and Orbea. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sport and related categories, BikeRadar offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at BikeRadar's tier (Mid, 976K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MBUK (Mountain Bike UK), one of the UK's most established mountain bike magazines, was closed as a print publication by Immediate Media and its content was absorbed into BikeRadar. BikeRadar still uses the #mbuk hashtag to acknowledge that heritage community, and mountain biking remains a core pillar of its coverage.
BikeRadar Diaries is a recurring YouTube series that shows what the BikeRadar team gets up to beyond structured reviews and tech tests — it's described in their own bio as where they tackle personal challenges while still having a laugh. The tone is noticeably more casual and personality-driven compared to their gear-review content.
BikeRadar tackled this debate directly, framing the tension between conventional advice — that jet washing strips lubrication and can force water into bearings — and the reality that Tour de France mechanics jet wash pro bikes as a matter of routine. Their content explores that contradiction rather than giving a simple yes or no.
BikeRadar ran a tested comparison between a $40 and a $400 3D-printed saddle to find out whether budget lattice-structure options can genuinely compete with premium versions. 3D-printed saddles use an open-cell design instead of traditional foam, and the price gap between entry-level and high-end versions is substantial enough that the test attracted significant interest from riders considering the technology.
Yes, BikeRadar uses the #hardline hashtag regularly, indicating coverage of Red Bull Hardline, the extreme downhill mountain bike event held in Wales. Their mountain bike output spans from practical trail riding guides all the way up to elite event coverage, which reflects their roots in the MBUK community.
Tour de France tech is a significant recurring topic for BikeRadar, with videos examining pro rider setups, team mechanics, and equipment choices at the race. They've published content exploring why certain older frame designs still appear at the highest level of the sport, which appeals to viewers interested in the engineering side of pro cycling.
Trek Bikes, Orbea, Wahoo Fitness, Insta360, and Magicshine are among the brands that have run sponsored content with BikeRadar on YouTube. The mix of bike manufacturers, cycling computers, action cameras, and lighting brands reflects the broad range of gear their audience actively researches and buys.
BikeRadar's presenters are described as real working cyclists with many years of hands-on testing experience, rather than TV hosts brought in to front the channel. Multiple presenters appear across different series, with some focusing more on road and race content and others leading mountain bike coverage.
BikeRadar is based in the United Kingdom and was built as part of the British cycling media brand Immediate Media. Despite those UK roots, the largest share of its YouTube audience is in the United States, making it one of the more globally watched British cycling channels — a pattern that reflects how dominant English-language cycling content is worldwide.
BikeRadar explicitly covers both ends of the experience spectrum — their channel mixes deep-dive pro race tech and high-end gear reviews with practical how-to guides for everyday cyclists. Their YouTube bio specifically lists riding advice and how-to guides alongside expert reviews, so there is genuine content for newer riders, not just seasoned enthusiasts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bikeradar · YouTube
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