Thailand
Biggertummy is a Bangkok-based food and lifestyle content creator whose Instagram presence revolves around restaurant discovery and food photography across Thailand's most active dining scenes.
Total Followers -0.1%
145K
Across Instagram
Primary Platform
YouTube
145K followers · 100% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.9K–$7.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 144,647 | -188 | 0.5% | — | 7 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -188 -0.1% | +0 +0.0% | +0 +0.0% | -188 |
| Last 90 days | -680 -0.5% | +0 +0.0% | +0 +0.0% | -680 |
| Last 365 days | -680 -0.5% | +0 +0.0% | +0 +0.0% | -680 |
Daily follower snapshots from CreatorDB's longitudinal index.
Biggertummy is a Bangkok-based food and lifestyle content creator whose Instagram presence revolves around restaurant discovery and food photography across Thailand's most active dining scenes. The handle itself sets the tone — playful, appetite-forward, and unapologetically indulgent — and the content reflects that ethos through coverage of Bangkok neighborhoods like Sukhumvit and extended features on Chiang Mai. Japanese cuisine appears frequently alongside local Thai dining, suggesting a palate that tracks both imported food trends and regional specialties. The channel-branded hashtag structure (biggertummyxsukhumvit, biggertummyxchiangmai) points to a creator who has built recognizable, location-tagged content series rather than posting casually.
The audience skews heavily domestic — roughly four in five followers are Thailand-based — with a female-majority readership concentrated in the 25–44 age range, a demographic that over-indexes for dining-out decisions and restaurant discovery. That profile makes Biggertummy a reasonable fit for hospitality brands, food delivery platforms, and tourism boards targeting Bangkok's urban consumer. However, engagement sits meaningfully below the category median, and the account has been largely inactive for an extended stretch heading into late 2026, which tempers the near-term partnership case. If the creator returns to a consistent posting cadence, the hyper-local Bangkok food niche and the established branded-series format give the account a clear lane to rebuild relevance in Thailand's competitive food-content space.
Biggertummy reaches an audience concentrated in Thailand primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in food and related categories, Biggertummy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Biggertummy's tier (Mid, 145K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
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The name comes straight from the creator's own tagline: "Let's get our tummies BIGGER together!" It's a playful, food-forward brand identity designed to signal that the account is all about eating out, discovering restaurants, and inviting followers along for the ride. The name doubles as a community hook, framing food content as a shared experience rather than just a review.
As of mid-2026, biggertummy's Instagram has been inactive for roughly seven months, with no new uploads since around early 2026. Whether this is a temporary break or a longer hiatus hasn't been publicly addressed by the creator. Followers looking for new content may want to check for any announcements via DM or the contact email listed in the bio.
Biggertummy covers a broad range of dining — from local Bangkok eats to Japanese cuisine, which is one of the most prominent categories in their content based on hashtag usage. The account functions as a Bangkok food guide, spotlighting sit-down restaurants, trendy spots, and neighborhood finds rather than street food or cooking content.
While Bangkok is the clear home base, biggertummy also creates dedicated content from Chiangmai, documented through the recurring hashtag #biggertummyxchiangmai. These out-of-Bangkok features appear to be trip-based series rather than regular coverage, making them notable destination guides when they do appear.
The Sukhumvit area gets dedicated attention, with a specific hashtag — #biggertummyxsukhumvit — used to tag content from that district. Sukhumvit is one of Bangkok's most restaurant-dense corridors, spanning from local Thai spots to high-end Japanese and international dining, which aligns well with the range biggertummy covers.
Yes — Japanese food ranks among biggertummy's most-used content categories, appearing consistently alongside Bangkok-specific food hashtags. Bangkok has a substantial and growing Japanese restaurant scene, and biggertummy is one of the Thai food accounts that regularly highlights it for a local audience.
Yes, biggertummy is based in Bangkok, Thailand, and the account is clearly oriented toward a Thai-speaking local audience. The overwhelming majority of their followers are based in Thailand, and the content centers on the Bangkok and broader Thai dining scene.
Biggertummy lists two contact channels in their Instagram bio: direct message on Instagram, or email at biggertummy2@gmail.com. The account sits in the mid-tier influencer range for Bangkok food content, positioning it for restaurant partnerships, food brand campaigns, and travel tourism collaborations.
Biggertummy's audience skews heavily female — roughly seven in ten followers are women — and is concentrated in Thailand, with a small international reach across the US, Taiwan, Hong Kong, and Australia. The core age range runs from the mid-twenties through the mid-forties, giving the account strong appeal to adult millennial and older Gen Z women interested in Bangkok dining.
Biggertummy's primary presence is on Instagram under @biggertummy, where their mid-tier following has been built through food and lifestyle content. The account is also listed on YouTube as a platform, though Instagram has been the main content home for their Bangkok and Chiangmai food coverage.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@biggertummy · YouTube
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