United States
Big Think is a New York-based educational media brand founded in 2007, built around the premise that consequential ideas from the world's leading thinkers…
Total Followers +0.5%
9.1M
Across YouTube, TikTok
Primary Platform
YouTube
8.8M followers · 96% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.1% | +0 +0.0% | +0 +0.0% | +10K |
| Last 30 days | +49K +0.6% | +0 +0.0% | +0 +0.0% | +49K |
| Last 90 days | +173K +2.0% | +0 +0.0% | +0 +0.0% | +173K |
| Last 365 days | +173K +2.0% | +0 +0.0% | +0 +0.0% | +173K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Unlikely Collaborators Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Ground News Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Storyblocks Sponsorship | Sponsored content | YouTube | Nov 2024 | — |
Big Think is a New York-based educational media brand founded in 2007, built around the premise that consequential ideas from the world's leading thinkers can and should be made widely accessible. Rather than centering on a single on-camera personality, the channel functions as a curated intellectual platform, producing structured interviews and short-form explainers featuring scientists, philosophers, psychologists, economists, and public intellectuals — figures like philosopher Daniel Dennett, astrophysicist Hakeem Oluseyi, and many others across STEM and the humanities. Their content style sits at the intersection of documentary journalism and online education: carefully edited, conceptually rigorous, and formatted to compress graduate-seminar-level ideas into something a general audience can absorb in under ten minutes. With a library spanning thousands of videos covering topics from quantum physics and evolutionary biology to loneliness, AI ethics, and the philosophy of mind, Big Think has built one of the more substantive back-catalogs in the educational YouTube space.
Big-Think reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Unlikely Collaborators and BetterHelp. Engagement on YouTube runs around 4.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Big-Think's tier (Mega, 9.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Big Think and TED Talks are separate organizations with different formats — TED is best known for structured, time-limited stage presentations, while Big Think specializes in interview-style conversations and expert explainers built into a library spanning thousands of videos. Big Think's content covers science, philosophy, psychology, and technology, typically featuring academics and thinkers in a longer, more informal deep-dive style. Both aim to make big ideas accessible, but Big Think explicitly positions itself around turning expert insight into actionable wisdom for everyday thinking and working.
Hakeem Oluseyi is an astrophysicist and science communicator who gave a full interview on Big Think exploring how quantum physics defies human intuition. His appearance fits Big Think's core model of hosting credentialed scientists and scholars to break down genuinely complex ideas for a curious general audience. He is one of several expert voices featured as part of the channel's science and space programming.
Yes — Big Think specifically names Daniel Dennett in their own channel description as one of the "legendary teachers" featured in their library. Dennett is one of the most influential philosophers of mind and consciousness, which fits squarely into Big Think's focus on psychology, philosophy, and understanding the human mind. His videos are part of a deep archive the channel has built around cognition and the philosophy of science.
Big Think doesn't push a single editorial verdict, but they've published recent content asking exactly that question — whether artificial intelligence is reshaping human behavior and our capacity for empathy or connection. It's part of a recurring thread in their programming that sits at the crossroads of technology, psychology, and ethics. Their approach is to frame urgent questions and let expert voices drive the conversation rather than editorializing.
The vast majority of Big Think's library is freely available on YouTube, which aligns with their stated mission to make expert knowledge accessible to everyone. Notably, whether knowledge should be free is itself a topic they've covered in recent videos, reflecting the channel's habit of turning philosophical questions about learning and information into content. Their model is ad- and sponsor-supported rather than paywalled.
Recent sponsors on Big Think's YouTube channel include BetterHelp, Ground News, Storyblocks, and Unlikely Collaborators. The lineup is a strong fit for their audience — a media-literacy platform like Ground News and a mental-health service like BetterHelp both appeal to the curious, intellectually engaged adults who follow Big Think for science, philosophy, and psychology content. Sponsorships appear as integrated segments within individual videos.
Big Think consistently features credentialed academics, scientists, and philosophers — including figures like philosopher Daniel Dennett and astrophysicist Hakeem Oluseyi — rather than relying on generalist communicators alone. The channel's explicit goal is to distill expert insight into clear, actionable wisdom, not to sensationalize complex topics for clicks. It's best approached as a high-quality entry point into difficult ideas rather than as a substitute for peer-reviewed literature.
Yes — psychology and the human mind are among Big Think's core content pillars, and recent videos include multi-expert breakdowns of the science behind loneliness. Their sponsorship relationship with BetterHelp signals a deliberate alignment between their content themes and their audience's interest in mental well-being. Big Think's approach to these topics is expert-led and framed through neuroscience or social psychology rather than generic self-help advice.
Big Think is a free, YouTube-first channel built around expert interviews and idea-focused videos designed to challenge thinking quickly — in keeping with their tagline of making you "smarter, faster" — while MasterClass is a paid subscription service offering structured, production-heavy courses taught by celebrities and field leaders. Big Think is built to introduce and interrogate ideas rather than teach a skill from beginning to end. Both target curious, educated adults, but they serve fundamentally different learning goals.
Big Think has surpassed 8 million subscribers on YouTube, placing it firmly in the Mega tier of educational creators and among the largest science-and-ideas channels on the platform. Their engagement runs well above the category average for educational content, which is unusual at that scale and points to a genuinely loyal audience. They also maintain an active presence on TikTok, where shorter clips reach a separate, younger audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@big-think · YouTube
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