United States
BibleProject is a Portland, Oregon-based nonprofit media organization co-founded by theologian Tim Mackie and filmmaker Jon Collins.
Total Followers +0.4%
7.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
5.4M followers · 76% of audience
Engagement
6.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $16K–$37K / IG post
The achievement reflects the depth of BibleProject's integration into daily Scripture habits globally. During Easter 2026, their content was featured on YouVersion on its highest-ever Bible engagement day, with 21.6 million people opening Scripture on Easter Sunday.
The series ran March–June 2026, framing the commandments not as a rigid rulebook but as wisdom for human flourishing, tracing themes from Eden through the New Testament.
Co-founders Tim Mackie and Jon Collins celebrated a decade of the BibleProject Podcast, reflecting on the milestone alongside CEO Steve Atkinson in their year-in-review episode.
BibleProject re-launched the archival teaching series featuring Tim Mackie's sermons, remastered for improved audio quality, with new lectures added from recent years.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.1% | +367 +0.1% | +2K |
| Last 30 days | +20K +0.4% | +7K +0.5% | +2K +0.5% | +30K |
| Last 90 days | +71K +1.3% | +7K +0.6% | +4K +0.9% | +82K |
| Last 365 days | +71K +1.3% | +7K +0.6% | +4K +0.9% | +82K |
Daily follower snapshots from CreatorDB's longitudinal index.
BibleProject is a Portland, Oregon-based nonprofit media organization co-founded by theologian Tim Mackie and filmmaker Jon Collins. Launched in the mid-2010s, the project built its reputation on a distinctive style of animated explainer videos — covering individual Bible books, recurring theological themes, and deep-dives into Hebrew and Greek word meanings — that made academic biblical scholarship accessible to general audiences. Everything the organization produces, from its core video library to its podcast, reading plans, and structured classroom curricula, is distributed free of charge and funded entirely by individual donors worldwide. That donor-sustained model has allowed BibleProject to pursue long-form, high-production content without advertising dependency, which is unusual at its scale.
The channel draws a predominantly English-speaking audience centered in the United States but with meaningful reach across the UK, Canada, and South Asia, with a core demographic skewed toward adults in their mid-twenties to mid-forties — a cohort actively engaged in personal faith development. Engagement rates on YouTube run well above category medians, reflecting an audience that returns deliberately rather than stumbling in through algorithmic discovery. Partnerships with platforms like YouVersion signal BibleProject's positioning at the intersection of digital faith tools and structured biblical education. A recent expansion into internationally produced storytelling content — including documentary-style work filmed in Japan — suggests the organization is broadening its creative format palette while deepening its global footprint, positioning itself as the definitive multimedia entry point for serious lay Bible study.
Bibleproject reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Bibleproject offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bibleproject's tier (Mega, 7.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
BibleProject was co-founded by Tim Mackie and Jon Collins, who set out to make rigorous biblical scholarship accessible to everyday readers through animation and storytelling. Mackie is a biblical scholar with doctoral-level training in Old Testament studies and ancient languages, while Collins brings a background in communication and creative production.
BibleProject operates as a registered nonprofit and is funded entirely by donations from a global community of supporters — there are no brand sponsorships, paywalls, or subscription tiers anywhere in their model. This donor-supported approach is what allows them to keep every video, podcast, reading plan, and class completely free for anyone with an internet connection.
BibleProject is not affiliated with any denomination or local church — it functions as an independent nonprofit focused on biblical literacy across traditions. Their deliberately non-denominational approach is one reason their content resonates with a wide range of Christian backgrounds and with curious non-believers alike.
Tim Mackie is the co-founder and lead scholar behind BibleProject, bringing doctoral-level training in Old Testament studies and ancient languages to the project's animated videos and podcast discussions. He is widely credited with shaping BibleProject's central thesis: that the Bible is best understood as a single, unified narrative rather than a collection of disconnected texts — an idea reflected in BibleProject's own tagline.
Yes, BibleProject runs a dedicated show called the BibleProject Podcast, available on their own YouTube channel and on all major podcast platforms. Episodes typically feature Tim Mackie and Jon Collins doing extended deep dives into the Hebrew concepts, literary structures, and theological themes explored more briefly in their animated videos.
Yes, BibleProject has a standalone app where users can access the full video library, reading plans, classes, and other resources in one place. Like everything else BibleProject produces, the app is free to download and is funded by community donations rather than in-app purchases or a subscription fee.
Yes, BibleProject has partnered with YouVersion to bring structured reading plans directly into the popular Bible app. Their plans — including one recently released around the 10 Commandments — pair their animated video content with daily guided reading to help people engage the Bible more systematically.
The Global Stories series takes BibleProject's team to countries around the world to explore how local communities engage with the Bible in their own cultural context. Recent episodes have included a visit to Japan, blending travel documentary-style storytelling with BibleProject's signature theological reflection.
Each BibleProject video goes through a lengthy production pipeline that combines scholarly scriptwriting, theological review, storyboarding, and hand-crafted animation before it is released — a process the team has documented publicly to give viewers a sense of the care involved. Artists on the team, including animator Tomi, are continually evolving the visual storytelling style to match the intellectual depth of the content.
BibleProject is headquartered in Portland, Oregon, in the United States. Despite being a U.S.-based organization, their audience is genuinely global, with significant viewership from the United Kingdom, Canada, India, and beyond.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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