United States
BibleProject is a Portland-based nonprofit media organization co-founded by biblical scholar Tim Mackie and creative director Jon Collins, built around the premise that the Bible tells a single, unified story.
Total Followers +0.4%
7.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
5.4M followers · 76% of audience
Engagement
6.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $16K–$37K / IG post
Tim Mackie and Jon Collins marked a decade of the BibleProject Podcast and the release of their 500th episode, reflecting on the growth of a global movement reading the Bible as a unified story.
The nonprofit tackled an ecumenically sensitive topic with an animated overview series exploring Second Temple Jewish writings and why Catholic, Orthodox, and Protestant traditions differ on their biblical status.
BibleProject expanded its flagship annual reading plan on the YouVersion Bible App with new daily devotional content, reflection questions, and over 150 animated videos for the 2026 edition.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.1% | +367 +0.1% | +2K |
| Last 30 days | +20K +0.4% | +7K +0.5% | +2K +0.5% | +30K |
| Last 90 days | +71K +1.3% | +7K +0.6% | +4K +0.9% | +82K |
| Last 365 days | +71K +1.3% | +7K +0.6% | +4K +0.9% | +82K |
Daily follower snapshots from CreatorDB's longitudinal index.
BibleProject is a Portland-based nonprofit media organization co-founded by biblical scholar Tim Mackie and creative director Jon Collins, built around the premise that the Bible tells a single, unified story. Launched in the mid-2010s, it gained traction through meticulously produced animated explainer videos — covering individual books of the Bible, thematic word studies, and theological concepts — all released free to the public and funded entirely through community donations. The channel's visual style and academically grounded yet accessible tone distinguished it sharply from traditional religious broadcasting, helping it build a multi-million subscriber audience on YouTube well ahead of most faith-based creators.
BibleProject's engagement rate sits notably above category median, reflecting an audience that actively studies rather than passively scrolls — skewing male, predominantly aged 25–44, and concentrated in English-speaking markets, though a Global Stories series (with Japan coverage visible in recent posts) signals deliberate international expansion. Because it operates as a nonprofit, traditional sponsored content is structurally absent; its brand equity instead comes from the credibility of its educational library and its app and podcast ecosystem. As churches and seminaries increasingly integrate digital curriculum, BibleProject is positioned as a primary infrastructure resource for digital-first biblical literacy rather than a conventional creator-brand partnership vehicle.
Bibleproject reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Religious / Faith Tech, a clear signal of fit for brands in those categories. Demonstrated partners include YouVersion (Bible App). Engagement on YouTube runs around 6.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Religious / Faith Tech and related categories, Bibleproject offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bibleproject's tier (Mega, 7.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
BibleProject was co-founded by Tim Mackie and Jon Collins, who set out to make rigorous biblical scholarship accessible to everyday readers through animation and storytelling. Mackie is a biblical scholar with doctoral-level training in Old Testament studies and ancient languages, while Collins brings a background in communication and creative production.
BibleProject operates as a registered nonprofit and is funded entirely by donations from a global community of supporters — there are no brand sponsorships, paywalls, or subscription tiers anywhere in their model. This donor-supported approach is what allows them to keep every video, podcast, reading plan, and class completely free for anyone with an internet connection.
BibleProject is not affiliated with any denomination or local church — it functions as an independent nonprofit focused on biblical literacy across traditions. Their deliberately non-denominational approach is one reason their content resonates with a wide range of Christian backgrounds and with curious non-believers alike.
Tim Mackie is the co-founder and lead scholar behind BibleProject, bringing doctoral-level training in Old Testament studies and ancient languages to the project's animated videos and podcast discussions. He is widely credited with shaping BibleProject's central thesis: that the Bible is best understood as a single, unified narrative rather than a collection of disconnected texts — an idea reflected in BibleProject's own tagline.
Yes, BibleProject runs a dedicated show called the BibleProject Podcast, available on their own YouTube channel and on all major podcast platforms. Episodes typically feature Tim Mackie and Jon Collins doing extended deep dives into the Hebrew concepts, literary structures, and theological themes explored more briefly in their animated videos.
Yes, BibleProject has a standalone app where users can access the full video library, reading plans, classes, and other resources in one place. Like everything else BibleProject produces, the app is free to download and is funded by community donations rather than in-app purchases or a subscription fee.
Yes, BibleProject has partnered with YouVersion to bring structured reading plans directly into the popular Bible app. Their plans — including one recently released around the 10 Commandments — pair their animated video content with daily guided reading to help people engage the Bible more systematically.
The Global Stories series takes BibleProject's team to countries around the world to explore how local communities engage with the Bible in their own cultural context. Recent episodes have included a visit to Japan, blending travel documentary-style storytelling with BibleProject's signature theological reflection.
Each BibleProject video goes through a lengthy production pipeline that combines scholarly scriptwriting, theological review, storyboarding, and hand-crafted animation before it is released — a process the team has documented publicly to give viewers a sense of the care involved. Artists on the team, including animator Tomi, are continually evolving the visual storytelling style to match the intellectual depth of the content.
BibleProject is headquartered in Portland, Oregon, in the United States. Despite being a U.S.-based organization, their audience is genuinely global, with significant viewership from the United Kingdom, Canada, India, and beyond.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bibleproject · YouTube
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