United States
Bhad Bhabie is the stage name of Danielle Bregoli, a Florida-born rapper and internet personality who turned a 2016 viral Dr.
Total Followers -0.1%
33.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8M followers · 24% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $150K–$329K / IG post
The rapper posted on X that her doctor delivered bad news, saying "God has the last say so not my cancer." She first disclosed a blood-cancer diagnosis in late 2024; her mother publicly defended her against online trolls following the update.
Court documents filed July 2, 2025 in Los Angeles County Superior Court claim she stopped making payments around December 2024. She denied the allegations, and later publicly accused her mother of leaking the story to the press.
In the track and on social media, she called her biological father Ira Peskowitz a "deadbeat" and alleged he sought money instead of a relationship. She stated she paid $25,000 to terminate his parental rights after he disputed her claims publicly.
The track, aimed at Travis Barker's daughter Alabama Barker, quickly surpassed a million YouTube views and escalated a feud that played out through competing songs and social media exchanges.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -29911 -0.2% | +0 +0.0% | -29911 |
| Last 90 days | +0 +0.0% | +0 +0.0% | -98700 -0.9% | -98700 |
| Last 365 days | +0 +0.0% | +0 +0.0% | -98700 -0.9% | -98700 |
Daily follower snapshots from CreatorDB's longitudinal index.
Bhad Bhabie is the stage name of Danielle Bregoli, a Florida-born rapper and internet personality who turned a 2016 viral Dr. Phil appearance — the source of the "Cash me outside" meme — into a legitimate music career with unusual speed. Signing with Atlantic Records while still a teenager, she became the youngest female rapper to debut on the Billboard Hot 100, with tracks like "These Heaux" and "Gucci Flip Flops" (featuring Lil Yachty) establishing her credibility in the rap space rather than simply as a meme figure. Her YouTube channel served as the primary home for official music videos and vlog content during her peak release years, accumulating millions of subscribers before her upload cadence slowed as her focus shifted platforms.
By the mid-2020s, Bregoli's content mix has evolved noticeably — Instagram and TikTok now drive her active engagement, and recent posts reflect a more personal, lifestyle-oriented angle, including content referencing her daughter Kali, which has broadened her relatability beyond pure music promotion. Her audience skews heavily American, evenly split by gender, and concentrated in the 18–34 demographic, making her a credible vehicle for brands targeting young adult consumers. Her rate card sits firmly in the top tier of influencer pricing, reflecting her outsized engagement relative to category norms. As her music activity stabilizes, her long-term positioning appears to be shifting toward a multi-faceted personality creator — rapper, young mother, and cultural figure — which opens brand-fit possibilities across lifestyle, beauty, and parenting-adjacent categories.
Bhadbhabie reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in music and related categories, Bhadbhabie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bhadbhabie's tier (Mega, 33.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bhad Bhabie's real name is Danielle Bregoli. She adopted the stage name after going viral online, and her publicly visible Instagram contact email (daniellebregolico@gmail.com) reflects her legal surname. She has performed and released music under the Bhad Bhabie name since 2017.
Bhad Bhabie appeared on a 2016 episode of Dr. Phil as a teenager brought on for out-of-control behavior, where she delivered the phrase "Cash me outside, how bow dah?" The clip went globally viral and turned her into one of the biggest memes of the mid-2010s, giving her a cultural platform she quickly converted into a rap career.
Yes — Bhad Bhabie has a daughter named Kali, who appears across her TikTok and Instagram posts. She has captioned content "Kali Bhabie" and used hashtags like #kalilove, making clear that her daughter is a central part of her personal life she shares with fans.
Her debut single was "These Heaux," released in 2017 through Atlantic Records. The track made her the youngest female rapper ever to debut on the Billboard Hot 100 at the time, proving that her viral-to-musician pivot had real commercial legs.
When Bhad Bhabie turned 18 in March 2021, she launched an OnlyFans page and reportedly earned over $1 million in under six hours — a figure that spread across social media and sparked wide debate about creator economy earnings and platform influence. It became one of the most-discussed OnlyFans launch stories to date.
In 2020, Bhad Bhabie released a YouTube video alleging that she suffered abuse during her stay at Turn-About Ranch, a Utah wilderness therapy program she was sent to after her Dr. Phil appearance. Her video prompted public investigations and reignited national debate about controversial youth treatment programs in the United States.
Bhad Bhabie signed with Atlantic Records in 2017, shortly after going viral. The deal gave her major-label backing for her early releases, including "These Heaux," cementing her transition from internet meme to signed recording artist.
@hardheadasssoft is a brand or creative venture linked directly in Bhad Bhabie's Instagram bio. It reflects the broader pattern of Mega-tier creators building owned businesses alongside their content presence, moving beyond just music or social media into independent brand ownership.
Bhad Bhabie is from Boynton Beach, Florida, where she grew up before her 2016 Dr. Phil appearance put her in the national spotlight. The United States accounts for the vast majority of her fanbase across platforms, consistent with her deeply American cultural roots.
As of late 2026, Bhad Bhabie's YouTube channel — her main home for official music videos — has been quiet for an extended stretch, suggesting a slower period in her recording output. She remains active on TikTok and Instagram, where she posts personal content including moments with her daughter Kali, but no new music project has been publicly announced.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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