United States
BFFs is a weekly podcast co-hosted by Josh Richards and Brianna LaPaglia — better known by her media alias Brianna Chickenfry — that paired two distinct corners of Gen Z creator culture under one show.
Total Followers -0.1%
2.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
596K followers · 25% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.3K–$10K / IG post
Josh Richards and Brianna Chickenfry officially confirmed the podcast's end during their October 16, 2025 episode, with Chickenfry casually breaking the news on-air. The finale featured the hosts reacting to clips from across the show's run.
Portnoy announced his departure from the podcast in late 2024; the first episode without him aired January 8, 2025, marking a major format shift for the show.
The hosts taped a live episode in front of a studio audience in Columbus, Ohio, featuring creator and Netflix's Inside: USA competitor Sketch as a guest.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -1013 -0.2% | -376 -0.1% | +0 +0.0% | -1389 |
| Last 30 days | -1967 -0.3% | +0 +0.0% | +0 +0.0% | -1967 |
| Last 90 days | -5781 -1.0% | +0 +0.0% | +0 +0.0% | -5781 |
| Last 365 days | -5781 -1.0% | +0 +0.0% | +0 +0.0% | -5781 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rhoback Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Gametime Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Experian Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Hulu Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Uber Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
BFFs is a weekly podcast co-hosted by Josh Richards and Brianna LaPaglia — better known by her media alias Brianna Chickenfry — that paired two distinct corners of Gen Z creator culture under one show. Richards built his profile as one of TikTok's early breakout stars and a founding member of the Sway House, while LaPaglia established herself as a candid sports and pop-culture personality through Barstool Sports. Together they launched BFFs around 2021, producing a format centered on their genuine friendship: a mix of vlogging segments, lifestyle commentary, and unscripted conversations with celebrity and creator guests. The chemistry between Richards's social-media background and LaPaglia's sports-media sensibility gave the show an unusually broad tonal range, moving between pop culture debate, personal storytelling, and interview-style episodes.
Bffspod reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Rhoback and Gametime. Engagement on YouTube runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Bffspod offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bffspod's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The BFFs podcast appears to have concluded in late 2025, after Josh Richards and Brianna Chickenfry posted a heartfelt thank-you to fans marking five full years of episodes. The channel went quiet following that farewell message, with no new uploads in the months since. Whether the two plan any future collaboration remains unannounced as of mid-2026.
Brianna Chickenfry's real name is Brianna LaPaglia. She built her public profile under the Chickenfry nickname during her time at Barstool Sports, and the name followed her onto the BFFs podcast alongside Josh Richards. Her Instagram handle, @briannalapaglia, confirms her full name for anyone searching.
Brianna LaPaglia picked up the Chickenfry nickname during her rise at Barstool Sports, where memorable on-air personas are part of the company's culture. She fully leaned into it as her public identity across Barstool content, social media, and BFFs. At this point the nickname is more widely recognized among fans than her given name.
Yes, Brianna Chickenfry addressed her split from country superstar Zach Bryan on BFFs, and it became one of the podcast's most-discussed episodes. Her candid, firsthand account drew enormous online attention and drove a major spike in listeners and clip views. It is widely considered one of the defining moments of the show's later run.
Boagate was a viral incident involving the BFFs hosts that generated significant fan discussion and became one of the most-searched moments in the podcast's history. It earned its own recurring hashtag and sits among the channel's top-tagged content, a sign of how much mileage the moment got online. Fans looking for the full story can find the relevant episode or clip on the BFFs YouTube channel.
Yes, Josh Richards was one of the prominent members of Sway House, the TikTok creator collective that helped launch some of the platform's biggest early names. After that chapter, he co-created BFFs with Brianna Chickenfry, a format that gave him a much longer-form platform than the short-form content he was first known for. The podcast ran for five years and built a multi-million follower audience across YouTube and TikTok.
BFFs used the official #netflixpartner hashtag in their content, confirming a formal partnership with Netflix at some point during the podcast's run. Netflix has worked with select digital creators on promotional and co-produced content as part of its broader creator-economy strategy. The designation placed BFFs among a relatively small group of podcasts to carry Netflix's official partner tag.
Josh Richards and Brianna Chickenfry hosted BFFs together for five years before the podcast went quiet in late 2025. The show launched when both were already established — Josh from TikTok and Sway House, Brianna from Barstool Sports — and it grew into a Macro-tier channel with millions of followers across platforms. Five years is a notably long run for a creator-driven podcast in today's media landscape.
BFFs has partnered with a wide range of mainstream brands over its run, including Hulu, Uber, Experian, Gametime, Rhoback, and True Classic. That mix — spanning streaming, ride-share, personal finance, live ticketing, and apparel — reflects the podcast's appeal to a broad adult audience. Sponsored integrations ran primarily through the YouTube channel.
BFFs published full episodes primarily on YouTube, with highlights and clips cross-posted to TikTok, where the show consistently sees its highest engagement. Audio versions were available on major podcast platforms for listeners who prefer not to watch. With the podcast apparently wrapped as of late 2025, the full back catalog remains on YouTube for anyone catching up on the show's five-year run.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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