Beyondbabish

Beyond Babish is a separate YouTube channel from the flagship Binging with Babish, though both sit under Andrew Rea's Babish Culinary Universe. Where the main channel is built around recreating dishes from movies and TV shows step by step, Beyond Babish leans into a more casual format of exhaustive taste tests, rankings, and food challenges. Think of it as the opinionated, slightly absurdist side of the Babish brand.

"Best with Babish" is a recurring video series on the BeyondBabish channel where the team works through an entire product lineup and delivers a definitive ranking — like their deep dive into every Pringles flavor. The format is methodical and opinionated, which is a key reason the channel's engagement runs well above the food-content category average.

Yes — "I Tried EVERY Hot Pocket" is one of the channel's signature exhaustive taste-test videos. Systematically eating through an entire product line and delivering a final verdict is the core BeyondBabish format, positioned as the definitive word so viewers don't have to do it themselves.

BeyondBabish ranked cocktails alongside Alton Brown, the celebrity chef and food scientist best known for hosting Good Eats on Food Network. Having Alton Brown as a collaborator blends serious culinary credibility with Beyond Babish's irreverent ranking style, making it one of the channel's most high-profile videos.

Pop-culture food crossovers are part of the broader Babish brand DNA — the original channel built much of its audience by recreating iconic TV and movie dishes. BeyondBabish carries that forward by using shows like Seinfeld and The Simpsons as a lens for food content, pulling in fans of the shows alongside the channel's regular food audience.

Yes — "Ranking Every TV Dinner" is a flagship example of the BeyondBabish formula: pick a universally recognizable food category, go through all of it, and come out the other side with a definitive tier list. These exhaustive ranking videos are what the channel is most known for.

Yes — "I Tried EVERY Lunchables so you don't have to" is a classic BeyondBabish taste test following the channel's signature "so you don't have to" framing. That phrase has become something of a recurring bit across the channel, signaling its self-aware, slightly masochistic commitment to completeness.

As of mid-2026, BeyondBabish has run sponsored content with CookUnity, Cometeer, LMNT, Chime, and Zocdoc. The roster mixes food-world brands like CookUnity (chef-cooked meal delivery) and Cometeer (flash-frozen specialty coffee) with broader lifestyle brands, reflecting an audience that skews convenience- and health-conscious.

BeyondBabish sits firmly in the mid-tier range on YouTube — significantly smaller than the flagship Binging with Babish channel, which has grown to well over ten million subscribers. That said, BeyondBabish's engagement rate runs several times above the food-content category median, signaling a tight-knit community that's highly active relative to its size.

BeyondBabish specializes in exhaustive food rankings and taste tests — working through every item in a product line like Hot Pockets, Lunchables, TV dinners, or Pringles and delivering a definitive verdict. The channel also produces cocktail content and leans into pop-culture food references from shows like Seinfeld and The Simpsons, making it less about cooking instruction and more about being the opinionated judge of the food world's most iconic products.