United States
Beyoncé Giselle Knowles-Carter is a Houston-born singer, songwriter, and performer who rose to prominence as the lead vocalist of Destiny's Child before…
Total Followers -1.9%
336.5M
Across Instagram, YouTube, TikTok
Primary Platform
300.7M followers · 89% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.4M–$5.4M / IG post
She returned to the event for the first time in 10 years as a co-host, posing alongside her husband, Jay-Z, and their daughter Blue Ivy. Her gown was designed by Olivier Rousteing.
Produced by Parkwood Entertainment and Live Nation, the tour grossed $407.6 million and sold 1.6 million tickets across only nine stadiums, setting more than two dozen touring records.
Her fifth all-stadium tour comprised thirty-two concerts and commenced on April 28, 2025, in Inglewood, California, and concluded on July 26, in Paradise, Nevada. The tour also made Beyoncé the highest-grossing Black artist and highest-grossing R&B artist in history.
Cowboy Carter led the 67th Annual Grammy Awards with eleven nominations and three winning categories, including Album of the Year and Best Country Album.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -120274 -0.0% | +0 +0.0% | +0 +0.0% | -120274 |
| Last 30 days | -6464725 -2.1% | +90K +0.3% | +0 +0.0% | -6374825 |
| Last 90 days | +0 +0.0% | +197K +0.7% | +0 +0.0% | +197K |
| Last 365 days | +0 +0.0% | +197K +0.7% | +0 +0.0% | +197K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Cécred Hair care | Founder / owned brand | 2024–present | — | |
| Ivy Park Apparel | Founder / owned brand | 2016–present | — | |
| Tiffany & Co. Luxury | Campaign feature | Long-term | — |
Beyoncé Giselle Knowles-Carter is a Houston-born singer, songwriter, and performer who rose to prominence as the lead vocalist of Destiny's Child before launching a solo career that reshaped contemporary pop and R&B. Her catalog spans the self-titled visual album that popularized the surprise drop, the cultural touchstone Lemonade, the dance-floor revivalism of Renaissance, and the country pivot of Cowboy Carter. Across Instagram, YouTube, and TikTok, her social presence mirrors her album rollouts: minimal captions, high-production visualizers, and editorial photo sets, with a bio that simply cycles through tour cities — a signature restraint that lets the imagery and the music carry the message.
Beyoncé operates as a global music and pop-culture property rather than a conventional creator, with content anchored in official music videos, tour moments, and visual album rollouts (RENAISSANCE, COWBOY CARTER) — a profile that aligns naturally with luxury fashion, beauty, fragrance, spirits, automotive, and premium tech categories that buy cultural prestige rather than click-through. The female-skewed, predominantly US audience with meaningful UK, Mexican and Canadian secondary markets suits North American and global launch campaigns, and engagement runs well above the music-celebrity median despite a deliberately low posting cadence. Sponsor track record is best demonstrated by her own Cécred haircare partnership with Ulta Beauty, alongside long-running ties to Tiffany & Co. and Adidas-era IVY PARK, signalling she lands category-defining anchor deals, not integrations.
Benchmark estimates for a creator at Beyoncé's tier (Mega, 336.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her full name is Beyoncé Giselle Knowles-Carter. She was born in Houston, Texas, and is married to rapper and entrepreneur Jay-Z.
Yes, Cécred is Beyoncé's own haircare line, and she actively promotes it across her Instagram. As of 2025 the brand expanded into a partnership with Ulta Beauty, which she announced directly to her followers.
'Act i: RENAISSANCE' was the first installment of Beyoncé's three-act Renaissance project, leaning heavily into dance, house, and ballroom culture. She followed it with 'Act ii: COWBOY CARTER,' her country-leaning album, which is why her recent content blends pop, R&B, and country styles.
Yes. 'Cowboy Carter' is her country-influenced record, and it featured collaborations with artists across the genre. It's also why her API-classified niches now include country music alongside pop and R&B.
The 'CUFF IT (Wetter Remix)' is an extended, more explicit version of her Renaissance hit 'CUFF IT,' released with an official visualizer. It became a major trending sound and is one of her most-used hashtags on Instagram and TikTok.
Her Instagram bio reads 'ATLANTA' and her TikTok bio reads 'LAS VEGAS,' but these are stylistic nods tied to her Renaissance and Cowboy Carter eras, not actual residences. She and Jay-Z are primarily based between Los Angeles and New York.
Beyoncé posts in concentrated bursts rather than daily — her Instagram tends to go quiet for weeks, her YouTube channel hasn't posted a new music video in months, and her TikTok is used sparingly. Despite that, her Instagram following sits above 300 million, making her one of the most-followed people on the platform.
Her Instagram engagement runs roughly four times the category median for Mega-tier accounts. Because she posts rarely and almost never speaks publicly, each upload becomes an event, which drives unusually heavy likes, comments, and shares per post.
Beyoncé sits firmly in the Mega tier, with a single Instagram feed post or Reel commanding multi-million-dollar rates. In practice she rarely takes outside sponsorships and instead uses her feed to promote her own ventures like Cécred, Ivy Park, and her music releases.
Her audience skews slightly female (around 55%) and is heavily concentrated in the 18–34 age range. The United States makes up about three-quarters of her followers, with Mexico, the United Kingdom, India, and Canada rounding out her top markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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