United States
Beyoncé is a creator with a presence on Instagram (300,067,337 followers), YouTube (29,100,000 followers), TikTok (6,800,000 followers), based in United States.
Total Followers -0.1%
336M
Across Instagram, YouTube, TikTok
Primary Platform
300.1M followers · 89% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $2.4M–$5.4M / IG post
The Fourth of July surprise release starts a 60-day countdown to her birthday and a 20th anniversary re-issue of her album B'Day, co-written with Pharrell Williams. The track is widely seen as hinting at a rock-themed 'Act III' project.
Driven by the Cowboy Carter Tour grossing $407.6M from just 32 shows and an estimated $50M in merch, Forbes estimated she earned $148M in 2025 pre-tax, making her the third-highest paid musician that year.
Ulta's chief merchandising officer confirmed the milestone publicly; the brand's Restoring Hair & Edge Drops alone generated $100M in 2025 sales at Ulta, selling one unit every 16 seconds.
The 32-city stadium run — structured as a mini-residency across 9 venues — closed in Las Vegas with a surprise Destiny's Child appearance, capping a tour that out-grossed every other act in 2025.
Marking Ulta's largest-ever exclusive haircare launch, the rollout was celebrated with an all-white launch party in Los Angeles hosted by Beyoncé, with all Ulta salon locations offering Cécred treatments.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -480108 -0.2% | +99K +0.3% | +0 +0.0% | -381168 |
| Last 90 days | +0 +0.0% | +195K +0.7% | +0 +0.0% | +195K |
| Last 365 days | +0 +0.0% | +195K +0.7% | +0 +0.0% | +195K |
Daily follower snapshots from CreatorDB's longitudinal index.
Beyoncé is a creator with a presence on Instagram (300,067,337 followers), YouTube (29,100,000 followers), TikTok (6,800,000 followers), based in United States. Their content sits in the music space. Their Instagram bio reads: "★ ATLANTA". The full audience and engagement breakdown is below.
Beyoncé reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on Instagram runs around 6.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Beyoncé's tier (Mega, 336M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
CECRED is Beyoncé's professional haircare line, focused on scalp health and textured hair, which she personally developed and launched in 2024. In April 2025 she announced a major retail partnership with Ulta Beauty, expanding CECRED into one of the largest specialty beauty store networks in the country.
Cowboy Carter is Beyoncé's Act II studio album, released in March 2024, which places her squarely in country and Americana — genres with a well-documented history of excluding Black artists. Its lead single 'Texas Hold 'Em' topped the Billboard Hot Country Songs chart, but the album ignited widespread debate about who gets to define country music and which artists receive mainstream radio support.
Yes — Beyoncé holds the record for the most Grammy Awards won by any artist in history, breaking the all-time mark during the 2023 ceremony. Her wins span R&B, pop, country, and general field categories, reflecting the breadth of a catalog built across multiple decades.
Yes — Beyoncé and Kendrick Lamar collaborated on 'America Has a Problem,' a remix that brought together two of the most critically decorated artists in contemporary music. The track was tied to the Renaissance era and generated significant crossover buzz across both of their fanbases.
Beyoncé's cryptic 'SHE COMING.' caption sent the Beyhive into a speculation frenzy about a third act in her Renaissance trilogy. Given her established pattern of teasing major projects with minimal words and maximum mystery, most fans and music industry observers read the post as signaling an imminent album or project announcement.
Beyoncé Giselle Knowles-Carter is her full legal name. She took the hyphenated surname after marrying rap mogul Jay-Z (Shawn Carter) in April 2008, but has always performed and been billed professionally under her first name alone.
Beyoncé was born and raised in Houston, Texas, where she first rose to fame as a member of Destiny's Child in the late 1990s. Her social media bios listing '★ ATLANTA' and '★ LAS VEGAS' reflect tour stops and location tags rather than her hometown — Houston is the city she consistently credits as her origin in her music and public statements.
Yes — Blue Ivy Carter won a Grammy for Best Music Video in 2021 for 'Brown Skin Girl,' a track from Beyoncé's Lion King companion project, making her one of the youngest Grammy winners in the award's history. Blue Ivy has since appeared on stage with Beyoncé during the Renaissance World Tour, further cementing her presence as a performer in her own right.
The Renaissance World Tour ran throughout 2023 as the live extension of her Act I album and became one of the highest-grossing concert tours ever recorded, breaking venue attendance records across North America and Europe. The production was later commemorated with a theatrical concert film, Renaissance: A Film by Beyoncé, released in cinemas at the end of 2023.
Beyoncé commands a combined following well into the hundreds of millions across Instagram, YouTube, and TikTok, firmly placing her in the Mega tier of global creators. Instagram is her most dominant platform, where her engagement rate runs several times above the typical musician benchmark — a remarkable figure given the size of her audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@beyonce · Instagram
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