United States
Beverly Hills Car Club is a California-based classic car dealership whose social media presence serves as both a showcase and a sourcing tool for its inventory of vintage European and American automobiles.
Total Followers +1.7%
409K
Across Instagram
Primary Platform
YouTube
409K followers · 100% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.1K–$14K / IG post
The Beverly Hills Car Club founder joined Bloomberg's weekly automotive podcast to share insights on his career selling to Hollywood's elite and advice on finding the best classic car.
THR spotlighted Manos and his 650-car East L.A. showroom, noting celebrity clients including Ben Affleck and Jason Momoa among his buyers.
The trade publication profiled Manos at his East L.A. dealership, describing the sprawling showroom as 'a sensory overload experience for car lovers.'
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 408,703 | +7K | 0.1% | 26.1 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +0.3% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +7K +1.7% | +0 +0.0% | +0 +0.0% | +7K |
| Last 90 days | +31K +7.5% | +0 +0.0% | +0 +0.0% | +31K |
| Last 365 days | +31K +7.5% | +0 +0.0% | +0 +0.0% | +31K |
Daily follower snapshots from CreatorDB's longitudinal index.
Beverly Hills Car Club is a California-based classic car dealership whose social media presence serves as both a showcase and a sourcing tool for its inventory of vintage European and American automobiles. Founded and operated by Alex Manos, the business has built its reputation around high-value collectibles — Porsche 911s, Ferraris, V8 and V12 muscle cars — and its content reflects that inventory directly, functioning less like traditional influencer posts and more like a curated auction catalogue brought to life. The channel and its Instagram account double as a marketing arm for an active dealership, which explains the posting frequency and the consistently aspirational visual tone.
The audience skews heavily male and concentrates in the 25–44 age band, a demographic that maps closely to serious classic-car enthusiasts and prospective buyers with disposable income — a more commercially useful profile than raw engagement rates suggest. The below-median engagement figure is common for dealership-driven accounts where passive browsing outweighs active commenting, but the predominantly US-based following with secondary reach into the UK and Canada reflects genuine collector-market geography. For brands in luxury automotive aftermarket, classic-car insurance, high-end detailing products, or wealth-adjacent lifestyle categories, Beverly Hills Car Club represents a targeted channel into a niche but financially qualified audience that remains underserved by mainstream automotive content.
Beverlyhillscarclub reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, Beverlyhillscarclub offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Beverlyhillscarclub's tier (Mid, 409K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Beverly Hills Car Club is owned by Alex Manos, who runs the business under his personal handle @mralexmanos alongside the dealership's own social channels. Manos built the brand into one of the most recognized classic car dealerships in the United States, with a client base that stretches well beyond California.
Beverly Hills Car Club is based in California, operating out of the Los Angeles area as a physical dealership. Despite the name, it functions as a full-scale classic car business serving buyers and sellers across the US and internationally, not just a local showroom.
Yes, buying classic cars directly from private owners is a core part of what Beverly Hills Car Club does — they are not solely a retail seller. Alex Manos has built a reputation for acquiring entire collections as well as individual vehicles, which is part of how the dealership maintains a wide and rotating inventory.
The dealership markets itself as the world's top destination for classic cars based on the volume, variety, and caliber of inventory it moves through its California operation. While that ranking is self-declared in their branding, they have developed a genuinely global following across social media and attract buyers from over a dozen countries.
Beverly Hills Car Club focuses heavily on European classics — particularly Porsche 911s and Ferraris — alongside classic American muscle and luxury cars powered by V8 and V12 engines. Their content consistently highlights rare, collectible examples rather than everyday used cars.
International buyers make up a meaningful share of Beverly Hills Car Club's audience, with followers from the UK, Brazil, India, Canada, and beyond regularly engaging with their inventory posts. Classic car dealerships at this level routinely arrange international shipping and export documentation, though buyers would need to confirm specific logistics directly with the dealership.
Beverly Hills Car Club is a real California-based dealership, not a content-only account. Alex Manos operates it as a functioning business where cars are actively bought, sold, and consigned. The Instagram presence is essentially a live showroom window for their physical inventory.
Porsche content — especially the Porsche 911 in classic and air-cooled configurations — is among the most frequent on their feed, reflected in hashtags like #porsche911, #classicporsche, and #porschelove. Followers regularly see specific cars from their inventory showcased in posts and reels.
Alex Manos grew Beverly Hills Car Club into a dealership recognized internationally within the collector car community, focusing on sourcing high-quality European and American classics. He is active on his own Instagram account (@mralexmanos) alongside the dealership's channel, giving a personal face to the business.
The audience skews heavily male, with the largest segment falling in the 25–34 age range, which aligns with enthusiasts who are actively researching or aspiring to own classic cars. The majority of followers are based in the United States, though the account draws significant interest from the UK, Brazil, and other markets where European classic car culture is strong.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@beverlyhillscarclub · YouTube
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