Bethennyfrankel

Bethenny Frankel sold the Skinnygirl Cocktails line to Beam Global in 2011 in a deal widely reported to be worth around $100 million, though she retained the broader Skinnygirl lifestyle brand. She continues to run Skinnygirl as CEO and Founder, expanding it well beyond cocktails into a wider range of consumer products.

Bethenny Frankel is the self-described inventor of the Skinny Margarita — a lower-calorie take on the classic cocktail — which became the flagship product of her Skinnygirl brand. She credits it prominently across every social bio she has, and it remains her most widely recognized entrepreneurial origin story.

bstrong is Bethenny Frankel's disaster relief initiative focused on delivering rapid humanitarian aid — supplies, funding, and logistics — to communities hit by natural disasters and other crises. She has deployed the organization to hurricane-affected regions and consistently promotes it across her platforms as a central personal cause.

Handbag University is a recurring content series on Bethenny's social channels where she breaks down the luxury handbag market, covering authentication, resale value, and how to navigate brands like Hermès. It fits squarely into her broader creator persona of teaching followers how to spend smartly — or not at all — on high-end goods.

"At the level" is Bethenny's signature shorthand for a product she considers genuinely worth buying — the opposite of what she'd tell you to skip. Her stated mission across her YouTube and social content is helping her audience cut through marketing noise to figure out exactly what deserves their money and what doesn't.

In her YouTube bio, Bethenny describes herself as an "accidental influencer" — acknowledging that her path to digital content creation grew organically from her business career and reality TV notoriety rather than any deliberate plan to become a social media personality. It's a self-aware framing she leans into as part of her unfiltered, no-corporate-filter brand voice.

Just B with Bethenny is Bethenny Frankel's podcast covering business, relationships, pop culture, and unfiltered personal commentary in her signature direct style. It extends the same voice she brings to her Instagram, TikTok, and YouTube audiences into a longer-form audio format.

The Schmear Campaign is a recurring food-focused content series rooted in Bethenny's affinity for New York deli culture — a schmear being the classic term for cream cheese spread on a bagel. It sits alongside her cooking tutorials and restaurant content, reflecting the foodie thread woven throughout her lifestyle posting.

dpHue is a professional hair color and care brand that Bethenny lists directly in her Instagram bio as a key affiliation. She regularly weaves hair content — including her ongoing #hairjourney series — into her posting mix, making the partnership a natural fit with her beauty and self-care content lane.

Yes, Bethenny Frankel became one of the breakout stars of Real Housewives of New York City, appearing across multiple seasons and building a large public profile from the show before leaving, returning briefly, and ultimately stepping away. She has since shifted her primary public presence to her content creator platforms and her portfolio of business ventures.