United States
Betches is a creator with a presence on YouTube (225,000 followers), Instagram (8,710,280 followers), TikTok (1,500,000 followers), based in United States.
Total Followers -0.1%
10.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
225K followers · 2% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $105K–$244K / IG post
CAA will work with Betches' internal teams to package its roster of in-house comedy creators, top podcasts, and original programming slate — including franchises like U Up?, Mention It All, and Style Therapy.
The series is based on Betches' viral sketch franchise. The expanded video slate also includes a return of 'Style Therapy' with Tan France and a new comedy sports show called 'Benched.'
CEO Aleen Dreksler appointed Maggie Milnamow as Chief Commercial Officer and Paul Josephsen as Chief Operating Officer, marking a post-acquisition leadership expansion under parent LBG Media.
The new style destination for millennial and Gen Z women launched with an NYC party presented by Old Navy, which also sponsored the debut video series 'What Are You Wearing?'
As an official NFL media partner, Betches gained access to tentpole events including the Super Bowl and NFL Draft to produce video series, social campaigns, and athlete interviews targeting millennial and Gen Z women.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -3484 -0.0% | +0 +0.0% | -3484 |
| Last 30 days | +0 +0.0% | -14807 -0.2% | +0 +0.0% | -14807 |
| Last 90 days | +6K +2.7% | -45293 -0.5% | +0 +0.0% | -39128 |
| Last 365 days | +6K +2.7% | -45293 -0.5% | +0 +0.0% | -39128 |
Daily follower snapshots from CreatorDB's longitudinal index.
Betches is a creator with a presence on YouTube (225,000 followers), Instagram (8,710,280 followers), TikTok (1,500,000 followers), based in United States. Their content sits in the comedy & entertainment space. Their YouTube bio reads: "We are the biggest and most powerful humor platform for women — and the funniest people you’ll ever meet. Betches is a multimedia brand developed and run for women, by women. We’re a safe space to vent, scream, and deliver scathing hot tak". The full audience and engagement breakdown is below.
Betches reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Demonstrated partners include Reese's. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in comedy and related categories, Betches offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Betches's tier (Mega, 10.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Betches was founded by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein — the same three women who host the flagship Betches podcast. They built the brand from a satirical blog into a full-scale multimedia company with a massive presence across Instagram, TikTok, YouTube, and podcasting.
Sisters is a Betches original scripted series with full episodes available on their dedicated Betches Sketches YouTube channel. It represents the brand's push into longer-form scripted comedy beyond the social posts and podcasts that initially built their audience.
How Online Are You? is a Betches show living on their TikTok page, built around the brand's signature obsession with internet culture and social media self-awareness. It's a natural fit for a brand whose entire identity is rooted in the world of extremely online women.
The main Betches podcast is hosted by the brand's three co-founders: Aleen Kuperman, Jordana Abraham, and Sami Fishbein. They cover pop culture, hot takes, and relatable humor in the same sardonic voice that built the Betches community on social media.
Yes — Betches runs U Up?, a relationships and modern dating podcast aimed at millennial and Gen Z women. It sits alongside their main pop culture show as part of a broader Betches podcast network covering everything from romance to reality TV.
Betches is a deliberate respelling of a word historically used as an insult, reclaimed as a badge of identity for self-aware, unapologetically confident women. The brand built its entire persona around that premise — humor that is sharp, honest, and pointedly female, with zero apologies.
Betches launched as a satirical blog and website before expanding into the social media giant it is today. It has since grown from written humor content into sketch comedy, original scripted series, and one of the largest women-focused entertainment accounts on Instagram.
Bravo TV is a named sponsor on Betches' Instagram, which tracks closely with the audience — Bravo's reality shows, especially the Real Housewives franchise, are a core obsession for the Betches community. Reality television commentary is one of Betches' most consistent content pillars.
Yes, Reese's is a named sponsor in Betches' brand partnership lineup, with sponsored content running on Instagram. It's a tonally fitting match — Betches' humor leans into unapologetically indulgent, no-guilt-zone energy, which aligns naturally with how Reese's tends to position itself in marketing.
Betches has over 10 million combined followers across Instagram, TikTok, and YouTube, placing the brand firmly in the Mega creator tier. Instagram is their largest single platform, where they've built one of the most-followed women-focused humor accounts in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@betches · YouTube
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