Best Ever Food Review Show

The host of Best Ever Food Review Show goes by Sonny Side. He's an American creator who built the show around traveling the world to document unique local food cultures, with Vietnam currently serving as his home base.

Sonny has been living in Asia for over a decade and calls Vietnam home, which is where the show's food and travel documentary format first took shape. His long-term residency in Southeast Asia gives the channel a perspective very different from Western food creators who visit briefly as tourists.

Yes — one of his videos is titled "The USA says DO NOT TRAVEL, I went anyway," showing he deliberately films in destinations most creators avoid entirely. This willingness to enter high-risk or restricted regions is one of the show's defining traits and a big driver of its audience.

Sonny visited Iraq and filmed an episode centered on eating what he called "Iraq's Forbidden Animal" — an animal considered culturally or religiously taboo there. The video is a strong example of his broader approach of seeking out foods that are legally restricted, religiously prohibited, or otherwise off-limits in their home country.

He released a video titled "My New Life As a Monk!!" documenting his time living inside a Buddhist monastery. It's one of several videos where he goes beyond just eating and fully immerses himself in a local way of life, which is a recurring format on the channel.

BEFRS is the shorthand the show and its fanbase use for Best Ever Food Review Show. You'll see it used consistently as a hashtag — #befrs — across Instagram and YouTube, alongside destination-specific tags like #bestevervietnamfoodtour or #bestevernagalandtour.

Yes — Nagaland in Northeast India is one of the named tour destinations in the show's history, documented under the hashtag #bestevernagalandtour. Nagaland is known for a highly distinctive tribal food culture, including unusual meats and fermented ingredients, which fits exactly the kind of content the show is built around.

It's a YouTube-first food and travel series, not a traditional broadcast production, though it's shot and edited with a documentary-style format that resembles TV. The channel has grown well past 12 million subscribers and is large enough that it's categorized alongside television programming on some platforms.

Recent YouTube sponsors include Revolut, BetterHelp, Whatnot, Odoo, and Holafly. The lineup makes sense for his audience — a travel eSIM provider like Holafly and an international fintech like Revolut are a natural fit for viewers who follow Sonny across dozens of countries.

The channel built its audience by combining genuine travel access — including places most creators never visit — with Sonny's self-deprecating, comedic narration style. His long-term life in Asia rather than short press trips gave the content an authenticity that helped it scale to the Mega tier well above the typical food travel ceiling.