Germany
Bernd Zehner is a German food and travel creator based in the Wiesbaden area, operating under the handle Berndzehner across YouTube, Instagram, and TikTok.
Total Followers +0.8%
1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
662K followers · 65% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.6K–$9K / IG post
After Google began displaying how many reviews businesses have had removed, viewers noticed Tavo Soulfood had lost a significant number of ratings. Zehner addressed the criticism on YouTube, acknowledging that running a restaurant had changed his perspective on reviews.
The food creator expanded from YouTube into bricks-and-mortar hospitality, launching 'Tavo' in the Goldgasse with a menu inspired by dishes featured in his travel videos — bridging his on-screen culinary discoveries with a real dining experience.
The official Hessen state government featured Zehner as one of 80 notable figures from the region to mark the state's 80th anniversary, highlighting him as a YouTuber, chef, and entrepreneur who built his audience starting in 2011.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +3K +0.5% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +8K +1.2% | -108 -0.1% | +0 +0.0% | +8K |
| Last 90 days | +12K +1.8% | +664 +0.4% | +0 +0.0% | +13K |
| Last 365 days | +12K +1.8% | +664 +0.4% | +0 +0.0% | +13K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wolt Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Hoffmann Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Heiso 1870 Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| MyHeritage Sponsorship | Sponsored content | YouTube | May 2026 | — |
| HOLY Energy Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Bautz'ner Food & Condiments | Sponsored content | 2026 | — | |
| perfectbite.de Food / Seasoning | Founder / owned brand | Long-term | — |
Bernd Zehner is a German food and travel creator based in the Wiesbaden area, operating under the handle Berndzehner across YouTube, Instagram, and TikTok. His channel — built around a promise of weekly new recipes from around the world — pairs hands-on cooking content with international food-travel vlogs, taking his audience along to explore local cuisines, street food scenes, and restaurant culture in destinations ranging across Europe and Asia. His ties to Wiesbaden's gastronomy scene, visible through affiliations with a local cooking workshop and a pizzeria concept, give his content a grounded, practitioner credibility rather than the polished distance of lifestyle-only creators. Content ranges from technique-driven recipe tutorials to unfiltered food-tour formats, with a tone that sits between casual vlog and informed culinary guide.
His audience is overwhelmingly concentrated in the German-speaking DACH region, skewing male and leaning toward the 35-and-older demographic — a cohort with disposable income and genuine food-lifestyle interest, which explains the caliber of brand partnerships he attracts. Sponsorships from Wolt and HOLY Energy sit alongside more regionally specific deals like Bautz'ner Senf, signaling that he bridges mass German consumer brands with food-adjacent lifestyle categories. Managed through Tastemaker Agency under the 10er Creatorlabs umbrella, Zehner is professionally positioned in the mid-tier German creator economy. His YouTube engagement running well above category median suggests an audience that actively consumes rather than passively follows, making him a durable fit for food, grocery, and travel-adjacent campaigns targeting the German-speaking market.
Berndzehner reaches an audience concentrated in Germany primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Condiments, Food / Seasoning, a clear signal of fit for brands in those categories. Demonstrated partners include Wolt and Hoffmann. Engagement on YouTube runs around 3.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Berndzehner's tier (Macro, 1M combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Once a year, Berndzehner films a food tour inside a US Army base in Germany — a rare behind-the-scenes look that he himself tags '1x im Jahr' (once a year), giving it a clear appointment-viewing quality. It's one of the most distinctive recurring formats on his channel, mixing the novelty of restricted-access locations with his signature food-hunting style.
Yes — Berndzehner lists @kochwerkstatt_wiesbaden directly in his Instagram bio alongside his other personal projects, indicating a close professional or ownership tie to the Wiesbaden cooking workshop. Wiesbaden is also the city nearest to his registered business address in Idstein, putting both firmly in the same home base.
Perfect Bite (perfectbite.de) is Berndzehner's own food product brand, prominently listed in his Instagram bio and regularly appearing as a hashtag across his content. The fact that it sits alongside his cooking workshop and restaurant tags in his bio suggests it is a core pillar of his gastro-lifestyle business, not just a one-off collab.
Berndzehner lists @papa.napoli with a pizza emoji in his Instagram bio, placing it among his personally associated food ventures. Whether it operates as a physical location or a food brand, it fits his wider pattern of pairing YouTube content creation with real-world gastronomy projects.
The video was a paid sponsorship — marked 'ANZEIGE,' the German disclosure label — in which Berndzehner prepared Rumpsteaks Strindberg using Bautz'ner Senf, the iconic East German mustard brand. It's a good example of how he integrates sponsors into proper recipe content rather than producing standalone ad spots disconnected from his cooking style.
Berndzehner's registered company, 10er Creatorlabs GmbH, is based in Idstein, a town in the Taunus hills of Hesse, close to Wiesbaden. His direct ties to the Kochwerkstatt in Wiesbaden confirm that the greater Wiesbaden–Idstein area is his creative and business home base.
Wolt, the food delivery platform, is listed among Berndzehner's YouTube sponsors as of mid-2026, making it one of his most on-brand partnerships given his food-first content. It sits alongside other active channel partners like HOLY Energy, Heiso 1870, and Hoffmann, showing a consistent mix of food-adjacent and lifestyle brands.
Business inquiries for Berndzehner are routed through Tastemaker Agency (tastemaker.agency), which he lists across his YouTube bio, Instagram, and as his official business email. The production and legal side sits under 10er Creatorlabs GmbH, the company registered to his Idstein address.
Berndzehner's YouTube bio describes traveling to distant countries to discover local food, people, and culture, with his top hashtags and post titles pointing to Asian destinations and Mallorca as recurring stops. His channel mixes these international food tours with recipe videos shot closer to home, giving it a travel-show feel without being exclusively a travel channel.
YouTube is by far Berndzehner's largest platform, where he has built well over half a million subscribers, dwarfing his Instagram and TikTok audiences combined. His engagement rate on YouTube runs significantly above the category median, which is notable for a channel of that scale and places him solidly in the Macro creator tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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