United Kingdom
Ben Parkes is a London-based distance runner, coach, and YouTube creator whose channel sits at the credible intersection of serious athletic performance and accessible running education.
Total Followers +1.2%
462K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
368K followers · 80% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.8K–$4.5K / IG post
New seasonal drops include long-sleeve tees, singlets, running shorts, and socks under his 'Getting It Done' brand, with active customer reviews from October 2026.
The ultra trail result is logged on UTMB World, reflecting his continued pivot toward trail and ultra-distance racing alongside his road marathon content.
His running brand exhibited across all four days of the London Marathon expo, giving fans a chance to shop kit and meet him in person.
Ben's brand secured a stand at one of the UK's biggest running trade events, signalling continued growth of his direct-to-consumer product line.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.5% | +0 +0.0% | +6 +0.1% | +2K |
| Last 30 days | +5K +1.4% | +574 +0.6% | +20 +0.4% | +6K |
| Last 90 days | +17K +4.5% | +0 +0.0% | +79 +1.7% | +17K |
| Last 365 days | +17K +4.5% | +0 +0.0% | +79 +1.7% | +17K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ben Parkes is a London-based distance runner, coach, and YouTube creator whose channel sits at the credible intersection of serious athletic performance and accessible running education. His 2:25 marathon personal best places him firmly in sub-elite territory — fast enough to carry genuine authority with competitive recreational runners, but relatable enough that he has built a community around helping everyday athletes improve. His content spans training tutorials, honest gear reviews (covering staples like the Adidas Adios Pro and Garmin-versus-Coros comparisons), race vlogs from events including the Berlin Marathon and the UTMB, and timely coverage of elite athletics milestones. YouTube is unambiguously his primary platform, where years of consistent uploads have grown a substantial mid-tier following with engagement that edges above the category median.
His audience skews heavily male and spans a wide age range from young adult runners through to the 45-plus cohort, reflecting the broad demographic that participates in road and trail running. Despite being UK-based, nearly half of his viewership is American, positioning him as a genuinely transatlantic voice in the running space — a trait that makes him particularly valuable to global run-tech and footwear brands seeking English-language reach across multiple markets. His additional revenue stream through training plans at benparkes.com suggests a creator building a durable coaching brand beyond ad revenue. As the performance running category continues to grow and shoe technology remains a dominant conversation, Ben Parkes is well positioned as a trusted, practitioner-led voice for brands in footwear, GPS wearables, and endurance nutrition.
Benparkes reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fitness and related categories, Benparkes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Benparkes's tier (Mid, 462K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ben Parkes has run a 2:25 marathon, a time he highlights across every one of his social profiles and his website. A sub-2:30 marathon puts a runner in the sub-elite competitive bracket, well above the level of most amateur athletes who follow running content online.
Yes — Ben Parkes competed at the 2026 Berlin Marathon and described it as "the best race of my life" in a dedicated YouTube video. Berlin is one of the six Abbott World Marathon Majors and is renowned for its flat, fast course that regularly attracts elite fields and record attempts.
Ben Parkes sells structured training plans through his website benparkes.com, which he promotes across YouTube, Instagram, and TikTok. The plans are designed for runners at various levels who want coaching from someone with genuine competitive marathon experience rather than a generic template.
Ben Parkes describes himself as an "Athlete – Coach – Creator" in his own words, making coaching a core part of his identity alongside competing and making content. He backs that up commercially through the training plans and coaching resources on benparkes.com rather than relying solely on ad revenue.
Ben Parkes purchased the Adidas Adios Pro 5 himself and published what he called a brutally honest review on YouTube. Buying the shoe out of pocket rather than receiving a gifted pair is something running creators often flag as a mark of genuine editorial independence.
Ben Parkes has made a direct Garmin vs Coros comparison video on YouTube, pitting two of the most popular GPS watch brands against each other for runners. He covers the practical differences that actually matter for training, such as accuracy, battery performance, and platform features, rather than just spec-sheet numbers.
Yes — Ben Parkes published a video reacting to Kipchoge's 2:01:09 at the 2022 Berlin Marathon, which set a new men's marathon world record at the time. As a competitive marathoner himself with a 2:25 PB, Ben brings a runner's technical perspective to elite performance breakdowns rather than a purely spectator viewpoint.
Ben Parkes has featured the UTMB (Ultra Trail du Mont Blanc) on his channel, describing it as one of the most epic running races in the world. The UTMB is a gruelling approximately 106-mile trail ultramarathon circumnavigating Mont Blanc and sits among the most prestigious events in trail running.
Ben Parkes is based in London, UK, which he states in his YouTube bio. Despite being a British creator, his audience is heavily weighted toward viewers in the United States, making his content relevant to runners across both major English-speaking marathon markets.
Ben Parkes has built an audience of well over 350,000 subscribers on YouTube, placing him in the mid-tier for running and fitness content creators. YouTube is by far his largest platform, where he regularly posts race vlogs, gear reviews, training tutorials, and breakdowns of elite running performances.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@benparkes · YouTube
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