Benjiplant is a creator with a presence on YouTube (610,000 followers), Instagram (242,433 followers), TikTok (751,200 followers), based in —.
Total Followers -0.1%
1.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
611K followers · 38% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.8K–$12K / IG post
The piece chronicles how Benji Le and partner Chris Middendorf lost their Altadena home in the 2025 Eaton Fire and their journey documenting loss, recovery, and starting again.
Benji Le lost his home, his entire plant collection, and all belongings in the Eaton Fire. He addressed the loss openly on YouTube and launched a GoFundMe, drawing an outpouring of community support.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -375 -0.1% | -375 |
| Last 30 days | +978 +0.2% | -703 -0.3% | -1426 -0.2% | -1151 |
| Last 90 days | +2K +0.3% | -24 -0.0% | -4429 -0.6% | -2437 |
| Last 365 days | +2K +0.3% | -24 -0.0% | -4429 -0.6% | -2437 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Squarespace Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Helix Sleep Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Craftsy Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Milanote Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Palmstreet Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
Benjiplant is a creator with a presence on YouTube (610,000 followers), Instagram (242,433 followers), TikTok (751,200 followers), based in —. Their content sits in the plants & home decor space. Their YouTube bio reads: "plants & interiors". The full audience and engagement breakdown is below.
Benjiplant reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Tech accessories, Home & Cleaning, Home & Furniture, a clear signal of fit for brands in those categories. Demonstrated partners include Squarespace and Helix Sleep. Engagement on YouTube runs around 6.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Tech accessories and related categories, Benjiplant offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Benjiplant's tier (Macro, 1.6M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Benjiplant is based in Los Angeles, California, as listed directly on their Instagram profile. LA's thriving plant community and interior design culture make it a fitting home base for their content.
Yes, Benjiplant has a sponsored partnership with Palmstreet, a live shopping platform built around the houseplant community where growers sell rare and unusual plants through live video auctions. The collaboration was featured as sponsored content on YouTube and is one of the most niche-authentic brand fits in their portfolio.
Benjiplant has worked with Casetify as a brand partner, using hashtags like #casetifypartner and #casetifyhaul across their posts. Casetify, known for customizable and visually distinctive phone cases, regularly collaborates with aesthetic and lifestyle creators.
The floating moss ball is a plant project Benjiplant featured in their content, representing the kind of creative, hands-on greenery work that sits at the core of what they make. Projects like this blend DIY plant care with interior styling, which is the signature Benjiplant formula.
Benjiplant has partnered with Climate Power and promoted the American Climate Corps through their content, meaning they occasionally move beyond pure home aesthetics into environmental advocacy. These partnerships land naturally given that plant culture and eco-consciousness frequently overlap.
Benjiplant covers both — their bio across YouTube, TikTok, and Instagram all explicitly read "plants and interiors." The pairing of indoor greenery with home styling is what defines their creative identity across every platform they post on.
Benjiplant has featured Castlery, a modern direct-to-consumer furniture brand, with #castlery appearing among their top content hashtags. It is a logical partnership given that Benjiplant's interiors focus puts furniture and home goods squarely in scope.
Benjiplant has partnered with Petlibro, a brand best known for automatic pet feeders and wet food products, which strongly indicates they have at least one pet at home. The Petlibro sponsorship is woven into their broader lifestyle content alongside plants and interiors.
Benjiplant partnered with Helix Sleep, a mattress brand, for sponsored YouTube content in April 2026. The fit makes sense because their interiors focus naturally extends to bedroom styling, where a thoughtfully chosen mattress becomes part of the overall home aesthetic narrative.
Milanote is a visual planning and mood board tool popular with designers and creatives, and Benjiplant promoted it in sponsored YouTube content in late 2025. For a creator who designs plant-filled interiors, a tool built entirely around visual organization is one of the most credible category fits imaginable.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@benjiplant · YouTube
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