United States
Benjamin Uyeda is the designer and builder behind HomeMade Modern, a U.S.-based YouTube and Instagram channel that occupies a distinctive lane between high-design aesthetics and accessible DIY craft.
Total Followers +0.7%
2.6M
Across YouTube, Instagram
Primary Platform
YouTube
1.7M followers · 65% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
Autodesk's Fusion blog spotlighted how Uyeda parlayed his YouTube modular-home series (20M+ views) into a 65-unit, 180-acre desert hotel near Joshua Tree — designed using Autodesk Revit and Fusion with a focus on passive solar and sustainable materials.
The SCMP covered the hotel's opening, describing the 65 modular rooms as evoking a "test case for Elon Musk's first colony on Mars." Uyeda and his team handmade roughly 500 pieces of furniture for the property.
Co-founded by Uyeda and Adam Wininger, RESET is described as the first full-amenities hotel built from the ground up in the Twentynine Palms area in over 15 years, with Sightline Hospitality as operator.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +17K +1.9% | +0 +0.0% | +17K |
| Last 90 days | +0 +0.0% | +50K +5.7% | +0 +0.0% | +50K |
| Last 365 days | +0 +0.0% | +50K +5.7% | +0 +0.0% | +50K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BILT Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| Tecovas Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Fora Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Mammotion Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Anker / Soundcore Consumer Electronics | Channel sponsor | YouTube | Long-term | — |
| OpenAI (ChatGPT) Technology / AI | Sponsored content | YouTube | 2024–2026 | — |
| Subaru Automotive | Sponsored content | YouTube | 2024–2026 | — |
| The Home Depot Home Improvement / Retail | Long-term partnership | YouTube | Long-term | — |
| Reset Hotel Hospitality / Owned Business | Founder / owned brand | Long-term | — |
Benjamin Uyeda is the designer and builder behind HomeMade Modern, a U.S.-based YouTube and Instagram channel that occupies a distinctive lane between high-design aesthetics and accessible DIY craft. Uyeda's premise is simple but compelling: modern, architect-quality furniture and home objects should be buildable by hand, not just purchased. His projects span conventional woodworking and home renovation through to genuinely unusual material experiments — a chair constructed from a moose antler, a bed built entirely from stone — giving the channel a sense of creative ambition that separates it from standard build-tutorial content. He has extended the brand into the physical world through Reset Hotel, a property he designed and built himself, which functions as both a hospitality venture and a live proof-of-concept for his design philosophy.
HomeMade Modern's audience skews heavily male and trends older than most YouTube DIY channels, with the largest segment falling in the 45-and-up bracket — a cohort with disposable income, homeownership, and genuine intent to undertake projects. That demographic profile, combined with engagement running roughly double the category median, makes the channel an attractive vehicle for brands beyond the standard tool and hardware category. Recent sponsorships reflect this breadth: Tecovas (premium Western footwear), Mammotion (autonomous outdoor equipment), and BILT (a rewards platform targeting homeowners) all suggest positioning as a lifestyle and home-investment channel rather than a purely craft-focused one. As Uyeda continues building real-world assets alongside his content, the brand is moving toward a creator-as-designer identity that could support durable partnerships in home goods, outdoor living, and premium consumer lifestyle.
Benjaminuyeda reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Consumer Electronics, Technology / AI, Automotive, a clear signal of fit for brands in those categories. Demonstrated partners include BILT and Tecovas. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Consumer Electronics and related categories, Benjaminuyeda offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Benjaminuyeda's tier (Macro, 2.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
HomeMade Modern built and designed a hotel called Reset Hotel, which he promotes through the Instagram account @reset.hotel and encourages fans to book directly through his personal link for the best rate. It represents a real-world, large-scale extension of his design-and-build brand, going well beyond typical DIY home projects.
Yes, HomeMade Modern's real name is Benjamin Uyeda, which is reflected in his personal handle @benjaminuyeda. He runs all of his content under the HomeMade Modern brand across YouTube, Instagram, and his companion website HomeMade-Modern.com.
Yes, one of his most talked-about builds is a chair crafted from a real moose antler, documented fully on his channel. This kind of unconventional material choice is central to his creative identity — he consistently finds ways to turn unexpected raw materials into functional, designed objects.
HomeMade Modern did build an entire bed using rocks as the primary material, one of the more extreme examples of his signature approach to DIY design. His content regularly challenges the assumption that home furnishings have to come from conventional materials or a store.
HomeMade Modern has a ChatGPT partnership and openly incorporates AI tools into his design process, making him one of the few hands-on maker creators actively exploring how generative AI fits into real-world building workflows. He tags this content specifically so his audience can follow along with those experiments.
HomeMade-Modern.com is Benjamin Uyeda's online design platform built to share ideas and inspire people to make more of the things they own rather than buying them. It functions as a long-form companion to his YouTube channel, which covers woodworking, home décor, renovation, and large-scale DIY builds.
HomeMade Modern has worked with Minecraft as a brand partner, a natural crossover given that his entire content universe revolves around designing and building in the real world — themes that connect directly with Minecraft's builder community. It's one of the more creatively fitting brand deals in the DIY and maker space.
Recent YouTube sponsors include Mammotion, Incogni, Fora, Tecovas, and BILT, covering categories ranging from outdoor robotics and digital privacy to travel and Western apparel. His channel is notably transparent about sponsorships, distinguishing mid-roll ads from integrated product mentions so viewers always know what they're watching.
HomeMade Modern has well over 1.5 million subscribers on YouTube, plus several hundred thousand additional followers on Instagram, placing him solidly in the Macro creator tier. His engagement rate runs roughly double the category median, which is unusually strong for a channel at that scale and audience size.
HomeMade Modern is based in the United States, and the large majority of his audience is also American, reflecting the strong DIY home-improvement culture that drives interest in his content. His builds — ranging from custom furniture to rock-constructed beds to a full hotel — tend to feature materials and tools accessible to a North American audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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