United States
Ben Black, the personality behind @benblack10, is a US-born, UK-connected football content creator and media entrepreneur.
Total Followers -0.0%
8.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
793K followers · 9% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $17K–$40K / IG post
The profile covers his work with football's biggest names and notes he is expanding 12th Media globally, building a worldwide creator network with projects targeting the 2026 World Cup.
Ben Black and his agency 12th Media executed a Nike Football creator campaign featuring FC Barcelona, generating over 25M views across 10+ pieces of content and engagement rates reaching 12%, per Black's own LinkedIn.
Black and co-founder Finn Paolo Agostinelli debuted League of Pundits, a team-prediction fantasy football game. It reached #10 in the App Store shortly after its official season start, per Black's LinkedIn.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +287 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +2K +0.2% | -4017 -0.3% | +0 +0.0% | -2114 |
| Last 90 days | +6K +0.8% | +26K +1.8% | +0 +0.0% | +32K |
| Last 365 days | +6K +0.8% | +26K +1.8% | +0 +0.0% | +32K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Surfshark Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Nike Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| Sporf Sports Media | Founder / owned brand | Long-term | — | |
| 12th Media Media / Production | Founder / owned brand | Long-term | — | |
| League of Pundits Sports Media | Founder / owned brand | Long-term | — |
Ben Black, the personality behind @benblack10, is a US-born, UK-connected football content creator and media entrepreneur. He is the founder of Sporf, a widely followed football fan brand, along with 12th Media and League of Pundits — a portfolio that positions him as a football content operator as much as a solo creator. His personal output blends immersive matchday experiences, cultural commentary, and social-experiment formats, with his achievement of attending all 64 games of a FIFA World Cup serving as a defining personal brand moment that underscores his identity as a committed global football traveler and documentarian.
His audience is sharply male-skewed and concentrated in the 18-to-34 bracket, split primarily between the United Kingdom and the United States — a transatlantic football community reflecting the sport's growing North American presence alongside its traditional European base. Engagement running well above category medians points to an invested, repeat audience rather than passive reach. A Nike sponsorship anchors him in the premium sports tier, and recent coverage of the Club World Cup and Saudi-linked competitions aligns his content directly with football's expanding global commercial story. As the sport continues opening new markets, Black's cross-cultural positioning and entrepreneurial media footprint make him a strong fit for brands seeking authentic access to football's next generation of global fans.
Benblack10 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports Media, Media / Production, a clear signal of fit for brands in those categories. Demonstrated partners include Surfshark and Nike. Engagement on YouTube runs around 3.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sports Media and related categories, Benblack10 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Benblack10's tier (Mega, 8.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Benblack10 attended all 64 matches at a World Cup, a feat he lists in his TikTok bio as '64/64 ✅'. Travelling to every game in a single tournament is an extreme commitment that became one of the most memorable real-life things he is known for.
Yes, Benblack10 — whose real name is Ben Black — is a founder of Sporf, one of the most-followed football social media brands in the world. He lists @sporf alongside @12thmedia and @leagueofpundits in his Instagram bio as companies he founded.
@12thmedia is a football-focused digital media company co-founded by Ben Black. It sits at the centre of the network of sports social media brands he has built, which also includes Sporf and League of Pundits.
League of Pundits (@leagueofpundits) is a football punditry and opinion social media brand that Benblack10 co-founded as part of his wider sports media group. It is one of several football-focused digital properties connected to his name.
Benblack10 is American but has strong ties to the UK, which is reflected in his Instagram bio displaying both the 🇺🇸 and 🇬🇧 flags. His audience mirrors this dual identity — the UK is his single largest viewer market, with the US close behind.
Benblack10's real name is Ben Black. He uses 'benblack' on Instagram and 'benblackfootball' on TikTok, and his business inquiries go through the domain benblack.tv.
Yes, Benblack10 partnered with Nike for sponsored content on YouTube in early 2025, one of his most notable brand collaborations. He has also worked with Surfshark, the VPN brand, on sponsored YouTube content.
Benblack10 makes football compilation videos, global challenge content — such as testing whether people from a given country are good at football — and reaction-style clips covering major clubs like Real Madrid, AC Milan, and Inter Milan. His YouTube bio, 'i play football sometimes,' captures the casual, comedic tone he brings to the sport.
TikTok is Benblack10's largest platform by audience size, where he posts under the handle @benblackfootball. His Instagram following is also substantial, and both platforms run engagement rates notably above the typical sports-content average.
Benblack10's audience is overwhelmingly male and skews young, with viewers aged 18–34 making up the majority of his fanbase. Geographically, the UK is his largest market, followed closely by the United States, which aligns with his American background and UK-rooted football media businesses.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@benblack10 · YouTube
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