Ben Kruper_golf

Ben Kruper's pause golf swing is a technique built around an intentional pause — typically at the top of the backswing — before the club comes through the ball, aimed at improving tempo and timing. It is the single defining concept of his entire content brand, with his hashtag #pausegolfswing appearing consistently across his posts on Instagram, YouTube, and TikTok. He has turned the method into a recognizable movement, with his audience even using the hashtag #thankyoupause in response to his content.

Ben Kruper self-applies the title Pause King in his Instagram bio because his signature content revolves entirely around the pause golf swing — a technique he has popularized and broken down for recreational golfers. The nickname functions as both a personal brand and a content pillar, distinguishing him from thousands of other golf creators on social media. His audience has embraced it to the point where dedicated hashtags like #thankyoupause circulate across his comment sections and fan posts.

Ben Kruper presents himself as a skilled amateur rather than a touring professional — his YouTube and TikTok bios both read "Decent at golf figured I would make some videos about it," a deliberately self-deprecating line that is central to his appeal. This relatable, everyday-golfer identity sets him apart from instruction channels run by former tour players or certified PGA coaches. It resonates strongly with the 18-to-34 recreational golf demographic that makes up the core of his audience.

Rhoback is one of Ben Kruper's named apparel partners, listed directly in his Instagram bio, and his TikTok bio promotes a discount on Rhoback gear with a linked offer. His Instagram bio also features the code Ben10 alongside his partner listings. Rhoback makes performance golf and athletic apparel, and the partnership fits Kruper's on-course content style.

Ben Kruper is an official partner of Lab Golf Putters, listed alongside Wilson Golf and Rhoback in his Instagram bio, with the code Ben10 noted for his audience. Lab Golf is known for engineering putters around natural arm hang and face balance, and their collaboration with a Macro-tier creator like Kruper gives them direct access to a highly engaged recreational golf audience.

Yes — Wilson Golf is one of Ben Kruper's named brand partners, listed first in his Instagram bio. His content regularly features "what's in the bag" posts tagged #witb, where Wilson equipment is likely to appear alongside his other partner brands. For the most up-to-date look at his exact club setup, his most recent WITB video or post is the best reference.

Yes — Ben Kruper uses the hashtag #prizepickspartner on his posts, confirming an active partnership with PrizePicks, the daily fantasy sports platform. This reflects a broader pattern of golf and sports creators aligning with fantasy sports brands, particularly those targeting the 18-to-34 male demographic that dominates Kruper's audience. It sits alongside his golf-equipment and apparel partnerships as part of a diversified sponsor mix.

Ben Kruper's business partnerships are handled through The Provisions Group, with Sean (sean@theprovisionsgroup.com) listed as the point of contact in his Instagram bio. The Provisions Group is a creator management agency, and Kruper's current roster — including Wilson Golf, Rhoback, Lab Golf Putters, HelloFresh, and Groove Life — suggests an actively managed and growing brand partnership pipeline.

Ben Kruper's YouTube channel mixes course vlogs, swing tutorials centered on the pause technique, golf challenges, match-play content, and highlights — covering both the instructional and entertainment sides of golf content. His approach is casual and personality-driven rather than strictly technical, which gives his channel a broader appeal beyond pure instruction seekers. His videos often span formats from quick Shorts to longer-form vlogs and head-to-head golf matches.

Ben Kruper has over one million total followers combined across Instagram, YouTube, and TikTok, placing him firmly in the Macro creator tier. His Instagram is his largest single platform, while his TikTok carries his highest engagement rate of the three. The audience skews heavily male and young, with the 18-to-34 age range accounting for the large majority of his reach.