United States
Jayden Beloti, operating under the handle Beloti10, is a West Virginia-based creator who has carved out a focused lane in basketball character comedy on YouTube.
Total Followers +24.0%
129K
Across YouTube
Primary Platform
YouTube
129K followers · 100% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Jayden shared a video on Threads tagging Kai Cenat (@kaicenat) as his formal application to Streamer University 2026, signaling an interest in expanding beyond his basketball-comedy niche into broader creator programming.
His official YouTube channel contact switched from GamePoint Management to Team Wass (teamwass.com), indicating a new talent representation arrangement.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 129,000 | +31K | 5.1% | 4.4 | 7 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3K +2.4% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +31K +24.0% | +0 +0.0% | +0 +0.0% | +31K |
| Last 90 days | +67K +51.6% | +0 +0.0% | +0 +0.0% | +67K |
| Last 365 days | +67K +51.6% | +0 +0.0% | +0 +0.0% | +67K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Temu Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Puma Sports / Apparel | Brand ambassador | YouTube | Long-term | — |
Jayden Beloti, operating under the handle Beloti10, is a West Virginia-based creator who has carved out a focused lane in basketball character comedy on YouTube. His content centers on a recurring "types of players" format — short-form sketches lampooning recognizable archetypes from pickup games and recreational leagues, from the undersized center who refuses to accept his role to the player who inexplicably loses all emotion the moment competition gets serious. The format is tight, repeatable, and taps directly into the shared experience of anyone who has ever played or closely followed grassroots basketball, which helps explain an engagement rate that runs meaningfully above the platform's sports-comedy category median.
His audience is heavily male and concentrated in the 18-to-34 bracket — a demographic closely aligned with basketball culture and short-form sports humor — with the vast majority based in the United States. A Puma partnership, visible in his hashtag stack, signals that mainstream sportswear labels have taken notice of his positioning at the crossroads of sports authenticity and comedy, and professional management through Game Point Management suggests he is operating with real commercial infrastructure behind him. With above-average recent channel growth and a loyal niche audience already in place, Beloti10 is well-positioned to grow the sketch format into longer or more produced content as the channel scales.
Beloti10 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Sports / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Temu and Puma. Engagement on YouTube runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Sports / Apparel and related categories, Beloti10 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Beloti10's tier (Mid, 129K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Beloti10's real name is Jayden Beloti. He uses 'Beloti10' as his main YouTube handle and '@beloti' as his short-form tag, but his full name appears on his Facebook page and in his management contact email, making it easy to find once you know where to look.
Beloti10 is based in West Virginia, which he lists directly in his YouTube bio. Despite being from a state not typically associated with viral basketball content, he has grown a following well past 100,000 subscribers on YouTube alone, drawing viewers overwhelmingly from the United States.
Beloti10 is best known for a recurring comedy series that parodies recognizable basketball player archetypes — titles like 'The Undersized Center,' 'The Short and Heavy Guard,' and 'The Guy who plays with Zero Emotion.' Each video exaggerates a type of player anyone who has run a pickup game will immediately recognize, which is why the format keeps going viral with basketball fans.
It is one of Beloti10's basketball comedy skits, playing on the relatable scenario where a scout or coach massively misjudges a player's ability — a setup that lets him lean into physical comedy and exaggerated reactions. The video follows the same format as the rest of his 'player archetype' series, using a single punchline premise stretched into a short-form skit.
Yes, Beloti10 is a Puma partner, consistently tagging #pumapartner across his basketball content. The deal is a natural fit since his channel is built entirely around basketball culture and comedy, giving Puma direct access to a heavily sports-oriented, predominantly male audience.
Yes, Beloti10 worked with Temu on sponsored content for his YouTube channel in 2025. Temu has become a frequent brand partner for mid-tier YouTube creators, and Beloti10's basketball comedy content gave them reach into an 18–34 male-skewing fanbase.
Beloti10 is managed by Game Point Management, listed as his official business contact in his YouTube channel bio. The agency name fits squarely in the sports-entertainment lane his basketball skit content occupies.
Beloti10 makes scripted comedy skits, not highlights or game analysis. His content focuses on exaggerated parodies of basketball player stereotypes and pop-culture scenarios pulled from the basketball world, designed so that anyone who has ever played a pickup game finds a character they instantly recognize.
Beloti10 regularly pushes his content using #shorts alongside #basketball and #viral, and his single-premise format — build up one ridiculous player type, deliver the punchline — is structurally ideal for short-form video. This approach has driven rapid subscriber growth on YouTube, well above what most creators in his size range see month over month.
Beyond YouTube, Beloti10 is active on Instagram (@jaydenbeloti_), TikTok (@jaydenbeloti), Facebook (Jayden Beloti), and Snapchat (Beloti10) — all listed in his YouTube bio. He uses YouTube as his main hub but cross-posts his basketball skits across all four platforms to pull fans into his weekly content schedule.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@beloti10 · YouTube
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