Germany
Bella.Emar is a creator with a presence on Instagram (57,157 followers), TikTok (11,600 followers), based in Germany.
Total Followers -0.2%
69K
Across Instagram, TikTok
Primary Platform
57K followers · 83% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$2.9K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -34 -0.1% | +0 +0.0% | +0 +0.0% | -34 |
| Last 30 days | -154 -0.3% | +0 +0.0% | +0 +0.0% | -154 |
| Last 90 days | -520 -0.9% | +0 +0.0% | +0 +0.0% | -520 |
| Last 365 days | -520 -0.9% | +0 +0.0% | +0 +0.0% | -520 |
Daily follower snapshots from CreatorDB's longitudinal index.
Bella.Emar is a creator with a presence on Instagram (57,157 followers), TikTok (11,600 followers), based in Germany. Their content sits in the beauty & lifestyle space. Their Instagram bio reads: "@byreinbeauty Berlin". The full audience and engagement breakdown is below.
Bella.Emar reaches an audience concentrated in Germany primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Fragrance, a clear signal of fit for brands in those categories. Demonstrated partners include By Rein Beauty. Engagement on Instagram runs around 1.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in Beauty / Fragrance and related categories, Bella.Emar offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bella.Emar's tier (Micro, 69K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
byRein Beauty is Bella.Emar's own beauty and fragrance brand, founded and based in Berlin, Germany. She regularly documents its growth on Instagram and TikTok, covering everything from product development to launch events and brand-building decisions.
Yes — her TikTok bio explicitly reads "Berlin. Sold my Birkin to start @byreinbeauty," and that sacrifice has become a defining part of her founding story. It sets her apart from typical beauty influencers by framing her as someone who converted a luxury asset into a business rather than just promoting other people's products.
Carolyn Rose is a fragrance Bella.Emar launched under her byRein Beauty label, with the official drop announced for October 15 at 6 PM Berlin time. She noted that audience demand was strong ahead of launch, suggesting it quickly became one of byRein Beauty's signature releases.
She's both, but fragrance is increasingly central to her identity through byRein Beauty. Her content blends makeup looks like her signature "brownie lips," skincare, fragrance unboxings, and founder vlogs — giving her channel a beauty-meets-entrepreneur angle rather than a single niche focus.
Bella.Emar attended events in Cannes using the #tfwacannes hashtag, which refers to the TFWA World Exhibition — the premier international trade show for fragrance and beauty in the luxury sector. Her attendance aligns with byRein Beauty's positioning in the premium fragrance space.
The YSL Baby Cat is a fragrance from Yves Saint Laurent that Bella.Emar featured in an unboxing post on Instagram. Beyond promoting her own brand, she covers notable mainstream fragrance launches, reinforcing her credibility as a genuine scent enthusiast rather than just a brand founder.
Yes — building byRein Beauty in real time is a core pillar of her content. She uses hashtags like #buildingabrand, #buildingabusiness, and #buildingacompany alongside founder day-in-the-life vlogs, making the entrepreneurial journey itself a content format rather than just a background detail.
Alongside beauty and brand content, Bella.Emar posts travel vlogs — including an Ibiza vlog series — and attends international industry events like Cannes. Her lifestyle content reflects the experience of a young Berlin-based founder navigating both creative and business worlds.
Bella.Emar is based in Berlin, Germany, and the city features prominently in her "day in the life of a founder" content. While her largest audience segment is German, she also draws significant viewers from the United States and the United Kingdom.
Yes, Bella.Emar is active on both Instagram and TikTok under the handle @bella.emar. Instagram is her primary platform with a significantly larger following, while her TikTok presence — though smaller — has shown notably high engagement, particularly around her fragrance and founder content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bella.emar · Instagram
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